My Real Profit
For Billion Dollar Sellers readers

Subscribe & Save is faking your sales

Same account, same six months. Across all customers the TACoS is 12% and the margin is 29%. Filter to new customers only and the TACoS is 49%, with a $199,742 loss.

See my real numbers

All customers

12% TACoS
My Real Profit, LTV report
My Real Profit LTV report for all customers, December 2024 to May 2025: $6,263,854 total sales, 12.12% TACoS, 28.75% profit margin.
Same report, New to Brand filter on

New customers only

49% TACoS
My Real Profit, LTV report
The same report with the New to Brand filter on: $1,550,768 total sales, 48.96% TACoS, a $199,742 loss and a -12.88% profit margin.

The best consumable brands already see their real numbers, with all customers and new customers split apart.

2,000+ industry leaders

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Bar Soap
Dr. Squatch

100%

Centralized Data

5×

Reporting Speed

Best Seller in Flushable Wipes
Good Wipes

3×

Optimization

100%

Branded view

Best Seller in Probiotics
Seed

4×

Efficiency Gain

100%

Cost Control

Best Seller in Creatine
Create

100%

Auto Reporting

30hrs+

Saved

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Join them. See your own account split the same way, in a few days.

See my real numbers
  • $5 billion revenue processed
  • 2,000+ sellers
  • Ranked #1 of 30+ Amazon tools
Amazon Marketplace Developer Council Amazon Seller Central Partner Network
What is My Real Profit?

Amazon analytics built for brands that sell consumables

My Real Profit Built for brands that sell consumables

  • Profit analytics

    • New vs repeat customers
    • P&L by product
    • TACoS per new customer

  • Advertising analytics

    • Branded vs non-branded
    • Hourly PPC
    • Wasted ad spend

  • Market share

    • Search Query Performance
    • Branded search volume
    • Keyword click share

  • LTV analytics

    • Cohorts
    • Repeat rate
    • 1, 3, 6, 12-month profit

  • Subscribe & Save

    • Real vs fake subscribers
    • Coupon cost
    • Subscriber retention

  • Inventory analytics

    • S&S reserved orders
    • Pending orders
    • Stockout runway
Also inside: Day-to-day KPIs Refunds Plan vs actual AI assistant (MCP)

Seller Central gives you one sales number.

A consumable brand is two businesses added together, one buying new customers with ads and one shipping to subscribers on autopilot.

Add them up and the second one hides everything wrong with the first.

Seller Central shows

$6.26M sales $759K ad spend = 12% TACoS

New customers

$1.55M sales

$759K ad spend

49%

TACoS

Repeat orders

$4.71M sales

$0 ad spend

0%

TACoS

The account at the top of the page, December 2024 to May 2025. Ad spend = TACoS × sales.
See my real numbers

How it works

From connecting your account to growing it: full clarity, an audit, then action.

  1. 1 Day 1

    Day 1

    Connect

    Connect Seller Central read-only in two clicks.

    • Read-only
    • 18 months of history
    • No installs or exports
  2. 2 In a few days

    In a few days

    Full clarity

    See what is really happening: sales, P&L and TACoS split into new and repeat customers.

    • Cost of each new customer
    • Cohorts
    • Subscribe & Save
  3. 3 After your reports are final

    After your reports are final

    The audit

    Demian’s team writes a one-page audit of your account.

    50 first Billion Dollar Sellers readers who connect
    • We count at connection
  4. Then

    Then

    Grow and optimize

    • Cut spend on products where you overspend
    • Reorganize your advertising by strategy
    • Set the right coupon
    • Fix the small things with a big impact
See my real numbers
Inside My Real Profit

What your Seller Central dashboard hides

Real reports from consumable brands on My Real Profit.

Analytics that finally shows what is actually happening with your business.

Your real profit, not the Seller Central number.

My Real Profit, P&L by new-to-brand and repeat customers
My Real Profit P&L split into new-to-brand and repeat customers, January to March 2025: profit from sales is negative on new-to-brand (-5.97%, -8.39%, -18.74% margin) and about 43% on repeat, 27.97% to 30.54% in total.

Real sales are total sales minus reorders

24–31%
of sales come from new customers
12% 49%
TACoS on new-customer sales only
New-to-brand sales vs PPC spend, Sep 2025 to Aug 2026
My Real Profit NTB Sales vs PPC Spend chart, September 2025 to August 2026: new-to-brand sales ran 24.27% to 31.20% of revenue each month.
  • New-customer sales
  • Ad spend
  • New-customer share

1 in 5 subscribers is not a subscriber

16–22%
never take a second box
12–24%
first-order coupon they got for it
Seller Central: one subscription count
In this account 16 to 22% of each month's new subscribers never took a second box. Over the same year the average first-order coupon ranged from 12% to 24%.
My Real Profit: real vs fake subscribers
In this account 16 to 22% of each month's new subscribers never took a second box. Over the same year the average first-order coupon ranged from 12% to 24%.
  • Fake (no second box)
  • Real
  • Coupon

More insights inside

  • Keywords where organic can grow

    Where your click share is low and the search volume is real, every week.

  • Clicks you are already paying for

    Keywords where organic already brings the sale and PPC pays anyway.

  • Your branded search volume

    How many shoppers search for your brand by name, tracked weekly.

  • Products that earn over time

    Profit per customer by product at 1, 3, 6 and 12 months.

  • Which coupon brought customers back

    The share of each coupon month that never took a second box.

  • Ask it in plain English

    Connect Claude or any MCP assistant and ask why profit moved.

See my real numbers

Real results from consumable brand owners

Ivan Tsvilik CEO at True Sea Moss
Before My Real Profit, we treated all revenue the same. Now, we separate strategies for new-to-brand and repeat buyers, optimize ad spend accordingly, and finally understand where real lifetime value comes from.
  • 2× Subscriber Growth True Sea Moss
  • 40% NTB increase True Sea Moss
  • -18% Wasted ad spend CGK Linens
  • 5hrs+ Saved Daily Kitsch
Chris Kjeldsen CEO at CGK Linens
20+ people rely on MRP daily in decision making processes
100%

Plan vs. actual by SKU

12%

Refund loss reduction

Consumable brands that run on My Real Profit

  • Kitsch logo
  • Dr. Squatch logo
  • Goodwipes logo
  • Seed logo
  • Create logo
  • True Sea Moss logo
  • Salt & Stone logo

FAQ

Data starts flowing 24 to 48 hours after you connect. The full split, P&L and cohorts are ready in a few days. We tell you inside the app when a report is final.
A read-only Seller Central connection (Amazon's standard authorisation, two clicks) and, for ad data, the Advertising console. Nothing is written back to your account.
A person on Demian's data team reads your account and writes one page: your real acquisition TACoS, what each new customer cost you this year, and whether repeat and Subscribe & Save orders are covering for a slowdown in new customers. It goes out after your reports are final.
Yes. The trial runs on the Advanced plan, which includes the customer analytics used on this page. No card to start.
No. The new-to-brand and repeat split comes from your fulfilled shipments, not from Brand Analytics. Brand Registry only adds the search query reports.
The first 50 readers from Billion Dollar Sellers whose Seller Central connection completes. We count at connection, so signing up without connecting does not hold a place.
The split still applies to any repeat business. If almost all your sales are first orders, the split will show that in a few days.
Yes. My Real Profit has an MCP server, so you can connect it to Claude or any assistant that supports MCP and ask questions about your account in plain English. Ask us inside the app to switch it on for your account.

Get your real acquisition TACoS

I built My Real Profit because the Seller Central number for a consumable brand is two businesses added together. Connect your account and in a few days you will see new and repeat customers separately. If you are one of the first 50 from Kevin's list to connect, my team writes up what we see.

Demian Lazurko, founder of My Real Profit

See my real numbers

Read-only connection, two clicks. Cancel anytime.

Demian Lazurko, founder of My Real Profit