Analytics ecosystem for Amazon sellers

Discover real reasons why your Amazon business is growing or declining with our tools.

amazon logo

developer council
amazon logo
seller central

partner network
myrealprofit reports myrealprofit reports

Trusted by Amazon leaders


We provide Amazon sellers with analytics for every department

Automated reports that help you empower your Amazon strategy, decisions, and time.

Basic tools

Essential everyday tools

Reports that every Amazon business needs daily

Profit dashboard

Keep track of your products performance and business profit in real-time.

Learn more

Profit calculator

Analyze the relationship between your costs and profitability with unit economics.

Learn more

Inventory analytics

Real-time insights into your inventory levels, including status breakdown.

Learn more

Traffic analytics

Know, where you sales are coming from and track your organic vs ppc ratio

Learn more
Advanced tools

360° analytics used by top 1%

Reports that are used by top Amazon brands

Profit analysis

Profit analysis

Simplified / detailed Profit & Loss reporting
Profit by account, product or custom category
Comparing periods analysis

Review your profits with detailed analysis using multiple level breakdowns. Compare periods to define what cost or amazon fee made changes in your ROI and margins. Define what products got you more or less profit vs previous period.

myrealprofit advanced features profit analysis
myrealprofit advanced features profit chart
myrealprofit advanced features profit table

Market share & funnel

Market share & funnel

Market share by keyword
Funnel analysis
Your brand vs market comparison

Understand what percentage of market you are holding. Track why your brand share changes: wether its PPC or competitors, we will show you. Track you funnel performance and compare it with market average to define where you should focus.

myrealprofit advanced features market share
myrealprofit advanced features funnel analysis
myrealprofit advanced features market share

Advertising insights

Advertising insights

Track data by hour (marketing stream)
Advanced keywords / search term / placements analysis
Organic vs PPC performance

Define real dependency of organic sales to PPC. Find red zones in your campaigns through advanced search terms analysis. Track your Top of search placement performance by keyword or even hour.

amazon advertising analytics
myrealprofit advanced features marketing stream
myrealprofit advanced features search terms

Day-to-day report

Day-to-day report

Daily / weekly / monthly performance
Sales, profits, PPC, inventory, traffic in one table
Account / parent / child level breakdown

One-pager reporting that includes all important Amazon metrics: sales, profits, ppc, traffic, inventory, finances. Track all metrics on one page and use it as page tracker of your Amazon business.

myrealprofit advanced features day to day
myrealprofit advanced features day-to-day chart
myrealprofit advanced features day-to-day table


Custom analytics

Create your own customized reporting surcharged by our engine and our analytics expertise

myrealprofit customized analytics myrealprofit customized analytics

We have changed the way brands make decisions — hear it from our customers.

Don’t just take our word for it, hear it directly from our satisfied customers

“I spent my first two months trying to find mistakes in MP’s reporting. I dug through every obscure Seller Central report, Return Report, Store Fees, etc., trying to find SOMETHING that didn’t match what MRP was reporting. It’s rare you come across software that makes you re-think how you approach your business. MRP reveals the hidden gems and hard truths and you need both.”

Steve L. Business Owner

“The software is easy to set up and use. The financial breakdown offers imperative insight into how listings are performing. A lot of the information provided by My Real Profit isn’t easily available on seller central, making this tool a necessary part of my daily routine.”

Tim L. Executive Director

“Most useful Amazon profit analytics tool I’ve seen. I need to understand the product-level profitability of my large catalog on Amazon. I didn’t realize a lot of my products were losing lots of money for months before I got My Real Profit, and simply making the decision to change pricing or to disinvest in a failed product has been a powerful guide for me.”

Nate J. Business Owner

“Very useful tool for our Amazon FBA business. To my mind, the most accurate data dashboard.”

Stas K. E-commerce Director

“Best software I used to see the profitability Amazon business.
So easy to use and simple user friendly interface. Great to see if you’re real profits and good and weak products. Customer support if needed when a issue arises is amazing and quick to respond and fix any concerns.”

Moe B. Business Owner

“Amazing tool that delivers essential up-to-date and easy to use records.
Your software is definitely one of the most accurate on the market! Incredible design aligned with efficiency. Keep it up!”

Alan T. Business Owner

Useful Resources

Data Insights to Make You Succeed

Discover valuable resources to help you maximize your profits! We study e-commerce businesses, publish those findings, and bake them into our products so we can all learn together.


Explore all My Real Profit articles, guides, and more here.

Learn more

Free tools

Discover our fully free to use tools to boost your Amazon growth.

Learn more

Let’s make data your business asset and transform it into your competitive edge.