A complete analytics platform for Amazon sellers

Dashboards, AI answers in plain English and an API for your own app, all from one set of reconciled numbers.

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Brand Analytics
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My Real Profit Reconciling every Amazon fee

Dashboards

ProfitP&LLTVAdvertising This week vs last week

Net margin

18.3% −3.1 pts

Ad spend

$41.6K +22%

NTB orders

212 Flat

TACoS

17.3% +3.1 pts

Ad spend vs margin Ad spend Net margin

$10K$5K$0

Last week This week 17.4%

30%18%6%

Top campaigns this week View all

Campaign Spend ACoS

Collagen · SP exact $9.8K 31.2%

Brand defense · SB $6.2K 12.4%

Electrolytes · SP $5.4K 38.6%

MCP connection Claude ChatGPT

Claude New chat

Recents

Margin drop this weekAd spend by campaignSubscribe & Save forecast

Claude Margin drop this week

Why did my margin drop this week?

My Real Profit Read profit and ads

Margin fell 3.1 pts to 18.3%. Ad spend rose 22% while new-to-brand orders stayed flat, so TACoS climbed to 17.3%.

Reply to Claude…

My Real Profit

API for your own app

profit.http TS app.ts Send

1 GET /profit?period=this_week

2 Authorization: Bearer ••••••••

3 Accept: application/json

Response 200 OK application/json

1 {

2 "net_margin": 18.3,

3 "net_margin_change_pts": -3.1,

4 "ad_spend": 41600,

5 "ad_spend_change_pct": 22,

6 "ntb_orders": 212,

7 "tacos": 17.3

8 }

1 {

2 "period": "this_week",

3 "net_margin": { "value": 18.3, "change_pts": -3.1 },

4 "ad_spend": { "value": 41600, "change_pct": 22 },

5 "ntb_orders": { "value": 212, "change_pct": 0 },

6 "tacos": { "value": 17.3, "change_pts": 3.1 }

7 }

main REST Client Ln 1, Col 29 HTTP

Customers

Trusted by 1,000+ sellers including category best sellers

Brands and top Amazon agencies run their whole Amazon business on one reconciled view.

Amazon Marketplace Developer Council member
Amazon Seller Central Partner Network

−18%

Wasted ad spend
5+ hrs

Saved every day
2×

Subscriber growth

Men's Pajamas
Bar Soap
Deodorants

3× faster insights
Probiotics
Top agency

50+ hrs saved
Creatine
Stick Umbrellas
Facial Oils
Top agency
Bunion Pads
Fire Safety
Top agency

5× faster reports
Books
Flushable Wipes
Cutting Boards

−22% refunds

Product tour

See how it works
in a few minutes

One walkthrough: connect your account, open your real P&L,
and find the first decision worth making. Real product, real data.

Business type

Amazon analytics platform
built around your business model

The software adapts to how you sell with powerful and customizable Amazon analytics tools.
Select your business model to see your reporting setup.

Durable Goods

Comprehensive Amazon marketplace analytics for every part of your business — from essential profit tracking to Amazon advanced analytics like PPC by hour and keyword-level market share.

Learn more

CPG (fast moving) goods

All reports are built for repeat-purchase brands that form a perfect Amazon business analytics kit for CPG. Track P&L by New-to-Brand vs. Repeat, monitor Subscribe & Save, LTV, and cohorts — with 12+ CPG-optimized reports to help your brand grow.

Learn more

Agency

Do all your internal analytics and client reporting in one place with our Amazon sales analytics software. Build reports that look exactly like the ones your clients know — or design something completely new using flexible Amazon seller software.

Learn more

Customization

Build dashboards that match how your team works — tailored KPIs, workflows that empower your business with our customizable Amazon analytics.

Learn more

Financial analytics

See the real impact
of your decisions

Profit Dashboard

Get instant visibility into your daily profit.

Monitor all key metrics by account and Parent/Child ASIN in real time with one of the most essential business analytics reports. Spot sudden drops, low-profit ASINs, or unusual spikes before they affect your bottom line.

Explore more

Profit Calculator

Test your pricing and cost scenarios before acting.

Calculate per-unit margins instantly. See how price or fee changes affect your breakeven point and adjust PPC spend based on ROAS or ACoS thresholds.

Explore more

Profit and Loss Statement

See exactly where your profit leaks.

A structured P&L that calculates gross margin after each cost group, helping you pinpoint whether profit loss comes from rising fees, refund rates, or marketing spend. Stop guessing and know precisely which factor impacts your bottom line with our Amazon seller analytics software.

Explore more

Plan vs Actual

Stay on track toward your monthly goals.

Use our advanced Amazon seller software to compare your planned vs. actual sales and profit by product or category. Quickly identify underperforming areas and adjust strategy before targets slip.

Explore more

Ivan Tsvilik CEO at True Sea Moss

Before My Real Profit, we treated all revenue the same. Now, we separate strategies for new-to-brand and repeat buyers, optimize ad spend accordingly, and finally understand where real lifetime value comes from.

Growth & Market Analytics

Get insights
that drive action

SQP Market Share

Identify profitable market share and hidden cannibalization.

Track your market share by keyword to see where you win, lose, or cannibalize your own sales. Identify high-relevancy terms with organic growth potential and spot keywords that drain ad spend without driving incremental market share.

Explore more

Customer Lifetime Value

Understand every stage of your customer lifecycle.

A multi-page report built for CPG brands with repeat buyers. See New-to-Brand vs Repeat revenue, Subscribe & Save trends, cancellations, lifetime profit by cohort, and breakeven ACoS targets — all in one place.

Explore more

Advertising Analytics

See which ads grow profit and which burn it.

Developed with top-level Amazon PPC professionals to bring clarity to complex data. From campaign-level to keyword-level insights, analyze what’s actually driving profitable traffic.

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Traffic Analytics

See where your traffic really comes from.

Break down sessions by organic vs. paid source and understand conversion rate trends. Use it to detect when ads start driving less efficient traffic or when organic visibility improves.

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My Brand vs Competitors

Benchmark your performance against the market.

Compare CTR, ATC, and CVR to your competitors by keyword. Identify high-relevancy terms where you outperform and gaps where competitors gain share.

Explore more

Operations & Monitoring

See what’s off,
fix it fast

KPI Dashboard

Find the real reason behind your sales changes.

All your core Amazon business analytics reports and KPIs — sessions, conversion rate, PPC performance, margin — in one place. Check daily, weekly, or monthly views to instantly understand what caused the change and what to fix next.

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Inventory Management Software

Manage stock levels with precision.

Our system flags products as critical, urgent, healthy, or overstocked based on real sales velocity and PPC performance — helping you act before you run out or overorder.

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Refunds Analytics

Find and fix the real causes of product returns.

Track refund rates by refund date or even order date. Use it to update your content, address customer pain points, and spot quality or fulfillment issues early to reduce margin loss.

Explore more

Amazon Keyword Analytics

Discover what the market is searching for next.

See 1M+ keywords with top 3 ASINS by sales, and find where competitors rank and you don’t. Identify new market opportunities and shifts in customer demand before they peak.

Explore more

Chris Kjeldsen CEO at CGK Linens

20+ people rely on MRP daily in decision making processes

100%

Plan vs. actual by SKU

12%

Refund loss reduction

160hrs

Saved a month

Use cases

Built to solve real problems
Amazon sellers face

Start free trial Book a demo

Do I make money from new-to-brand customers?

Is my CTR and CVR “good” vs average?

Which keywords should I push harder?

Do customers refund my products because of poor content?

How many new-to-brand S&S customers did I get last month?

Do I get more NTB customers during Prime day?

Are my ads showing in the right places at the right time?

Do I make money from new-to-brand customers?

Is my CTR and CVR “good” vs average?

Which keywords should I push harder?

Do customers refund my products because of poor content?

How many new-to-brand S&S customers did I get last month?

Do I get more NTB customers during Prime day?

Are my ads showing in the right places at the right time?

Security

Your Data,
Always Secure

Unbreakable Infrastructure

Privacy by Design

Your data is locked down — never shared, never exposed. We request only the bare minimum permissions to operate.

Engineered Secure

Every service is built in Java with mandatory reviews, rigorous testing, and strict dependency control. No shortcuts, ever.

Proven Support

Our experts are former engineering leads and data science heads in finance, who aim to deliver support with uncompromising security standards.

Safe data

CCPA

GDPR

ISO

More than just reporting

Extra value that
drives real results

Alongside accurate data and one of the most advanced Amazon seller analytics tools,
you get customization, flexibility, and a dedicated team to help you make the most of every insight.

Real-Time Data

Data updates
every 30 minutes

We refresh your data every 30 minutes,
so you always see your business results without delay.

Customizable Reporting

Reports built for your needs

If something's missing, we'll add it. Your Amazon seller data analytics dashboards
can be customized to track the metrics that matter to you.

Personalized Approach

Reporting aligned
to your model

Whether you're a CPG brand, a durable goods seller, or an agency,
we adapt reporting to match your specific goals and workflows.

Dedicated Growth Support

A team that works with you

You get a dedicated account team to answer questions,
guide you through our Amazon seller analytics software,
explain results, and help you grow faster.