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Advertising Analytics

See which ads grow
profit and which burn it

Amazon advertising analytics developed with top-level PPC
professionals to bring clarity to complex data.
From campaign-level to hourly keyword-level insights.
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We’re part of:

Amazon - Markerplace developer council Amazon - Seller central partner network

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Energy Chews
Neuro

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

Features

Powerful Amazon ads dashboard features for powerful teams

Keyword coverage

Check if you target keyword in the right match types with our Amazon marketing analytics

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See whether your highest-value keywords are covered across exact, phrase, and broad match types for SP and SB campaigns.

Identify missing match-type coverage, discover new terms from auto campaigns, and instantly see which keywords should be moved into manual campaigns.

This helps you avoid gaps in visibility that slow down growth.

Halo analysis

See what product is advertised vs what
customers actually buy

The report shows which ASIN was advertised and which ASIN the customer ultimately purchased.

This helps you:

  • Detect cross-selling
  • Understand halo effects
  • Identify products benefiting from ads even if they're not the ones promoted

It gives a more realistic picture of how advertising influences your full catalog.

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Organic vs PPC

Measure how ads impact organic
sales and cannibalization

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See the split between organic and PPC sales by account, parent ASIN, and child ASIN.

You can identify:

  • When ads increase total visibility
  • When ads simply shift organic sales to paid
  • When ad spend drives incremental purchases

This helps you understand which products truly benefit from PPC and which do not.

Ivan Tsvilik

CEO at True Sea Moss

Before My Real Profit, we treated all revenue the same. Now, we separate strategies for new-to-brand and repeat buyers, optimize ad spend accordingly, and finally understand where real lifetime value comes from.
Keywords & search terms

Identify keyword gaps and high/
low-performing search terms

See which keywords perform well, which ones drain budget, and where you have coverage gaps. Focus spend on high-quality traffic and remove waste from underperforming terms.

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Branded searches

Compare performance across branded
and non-branded terms

View keyword performance split into branded and non-branded groups.

This reveals:

  • How much spend goes into protecting your brand
  • Whether branded traffic inflates ACOS or looks more profitable than it actually is
  • Where non-branded terms drive incremental customers

This helps you prioritize true acquisition keywords instead of relying on inflated branded results.

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  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

Start free trial Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
N-Gram analysis

Identify patterns in profitable or wasteful search terms

N-Gram analysis breaks search terms into individual word patterns to highlight which components repeat in high-converting queries, and which appear in wasteful clicks.

You can quickly see which words to prioritize, add as negatives, or build into new keyword groups.

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Placements

See performance by placement and by hour

View placement-level performance (top of search, product pages, rest of search) combined with hourly data to understand when and where your ads work best.

You can use this data to adjust bids, budgets, or dayparting settings based on real placement strength and time-of-day efficiency.

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Intraday performance

See hourly patterns and adjust budgets by time of day

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Track hourly performance to identify peak and low-efficiency hours. You can adjust budgets or dayparting settings based on real traffic behavior.

This helps you avoid wasted spend during low-conversion hours and push harder when performance is strongest.

  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

Start free trial Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
FAQ

Every question, answered

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My Real Profit requires connections to the SP-API and Advertising API. You need “Edit” permissions for the Selling Partner App Store and Campaign Manager access to integrate My Real Profit successfully.
My Real Profit integrates via Amazon’s SP-API, ensuring full compliance and secure, automated data synchronization.
No. My Real Profit only pulls data from your account — it doesn’t make any edits or changes. You don’t need to worry about it altering your listings or settings.
No. You only need to connect by region — North America, Europe, or the Far East. My Real Profit will automatically download all marketplaces within that region.
Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.
My Real Profit supports all Amazon marketplaces worldwide, including North America, Europe, and the Far East. Some reports, such as refunds or fees, may vary slightly by region.
My Real Profit refreshes most reports every 30 minutes. Financial reports reconcile Amazon fees, VAT, refunds, and COGS, so you always see real profit, not just payouts.
At the moment, My Real Profit supports Amazon Seller Central only.
Yes. You can connect and manage multiple Amazon accounts within one My Real Profit workspace. There’s no limit on the number of connected accounts.
Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.
You’ll have full feature access. The only limitation is two months of historical data. LTV Analytics still loads up to 18 months of data. After switching to a paid plan, the platform will automatically upload your full historical data.
My Real Profit pulls as much data as possible from the API — up to 24 months of sales and fees and 60 days of PPC data. To get accurate P&L for earlier periods, our team can help manually import older data that isn’t available via API.
Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.
My Real Profit has no product limits. We serve clients with 50,000 to 100,000 products or more.
My Real Profit is an official Amazon Developer. All data is stored securely on Amazon Web Services (AWS) using enterprise-grade encryption and privacy protocols.
Not yet. My Real Profit currently focuses on Amazon sellers, but other platforms are in development.
The My Real Profit analytics team can build custom dashboards or modify existing reports for your business. Advanced Custom Plan users receive 5 hours of free customization per month.
My Real Profit calculates profit using ordered sales, ensuring real-time accuracy without waiting for Amazon disbursements.
Webinar: The Real Connection Between Your Star Rating and Your Profit