Traffic Analytics

Amazon Traffic Analytics
with Organic and PPC Split

See how sessions, conversion, and sales behave across organic and PPC
channels, by product, category, or account.

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We’re part of:

Trusted by

1000+

industry leaders

Best Seller in Deodorants

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables

2×

Subscriber Growth

40%

NTB increase

Top agency

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Flushable Wipes

3×

Optimization

100%

Branded view

Top agency

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas

4×

Efficiency Gain

100%

Cost Control

What is Amazon traffic analytics?

Amazon traffic analytics inside MyRealProfit is the Traffic Analytics report: one view that splits your sessions into organic traffic and paid traffic, and puts conversion next to them.

Seller Central gives you total sessions. A total hides the reason behind the change. Sessions can grow because ad clicks grew while organic visibility fell. Conversion can drop because a bigger share of your traffic now comes from ads.

The report separates those two streams, so you see which one moved and what conversion did at the same time.

Features

Split growth into
organic and paid

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Sessions, Organic Traffic, and Paid Traffic sit in the same view with their share in percent.

So you can tell whether growth came from stronger organic visibility or from more ad spend.

Watch conversion
next to traffic

Unit Session % is shown on the same chart as the traffic bars.

If sessions hold steady and Unit Session % falls, the problem is the listing, the price, or the offer, not traffic volume.

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Find where the
change happened

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Group the data by parent, child, category, or account.

One child ASIN losing traffic is a listing problem. A whole category losing sessions is demand or seasonality.

Key features of MyRealProfit

Traffic Analytics is one report inside a full analytics platform. Alongside it, MyRealProfit gives you:

1 Amazon Profit and Loss Statement
See what your traffic earns: a full Amazon profit and loss statement with fees, refunds, VAT, and COGS already removed.
2 Amazon KPI Dashboard
Check all core Amazon KPIs in one heat-map table when you need context beyond traffic and conversion.
3 Advertising Analytics
Follow your paid traffic further: advertising analytics down to hourly detail for the days when TACoS or ACoS moves.
4 Amazon Customer Lifetime Value
Know what a buyer brings: customer lifetime value over a full year, not only the first order, plus Subscribe & Save retention.
5 Amazon Search Query Performance
Your search query market share by impressions, clicks, ATCs, and purchases, so you catch a keyword losing share before your sessions drop.
6 Refunds Analytics
Understand why customers return and what your refund rate takes out of your margin.

MyRealProfit reads your data through the official SP-API and Advertising API, updates automatically, and only reads data, so it never changes your listings or prices.

How to use Amazon web traffic analytics

Here is the full flow, from sign-up to your first profit view.

Step 1. Create your account

Click the 'Set up dashboard' button at the top of the page, fill in the form, and click 'Start 21-day free trial'. No credit card is required.

Step 2. Connect your Amazon account

Click 'Connect Amazon Account' and pick your region (North America, Europe, or Far East). Then connect your Advertising account so paid traffic is included. This takes under five minutes.

Connect Amazon Account page in MyRealProfit

Step 3. Open the Traffic Analytics report

Your data imports automatically. In the left menu, click Traffic Analytics. This is your Amazon traffic analytics view.

Amazon Traffic Analytics dashboard inside MyRealProfit

See it in the video below. In the walkthrough you can:

Pick a product in the filter above the chart and see its organic and paid traffic with conversion rate.
Group the table by parent, child, or custom category, and open child ASIN data from the drop-down.
Search, sort, and export the whole report to a CSV file.

Who is Amazon website traffic analysis for?

Amazon sellers

Check whether a sales change came from traffic, conversion, or ads, before touching bids or prices.

PPC teams

See how much of your traffic advertising actually buys, and what it does to conversion.

CPG and durable-goods brands

Watch organic visibility per ASIN while ad spend moves up and down.

Agencies

Give every client the same organic versus paid read, without rebuilding a report each time.

See what moves your Amazon traffic

Total sessions tell you that something changed. They do not tell you what. Amazon traffic analytics inside MyRealProfit splits every session into organic and paid, puts conversion beside it, and lets you move from account level down to a single child ASIN. Connect your account, wait for the data to load, and stop guessing which half of your traffic moved. MyRealProfit has a 21-day free trial, and no credit card is required.

FAQ

Every question, answered

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How is organic traffic calculated?

Organic Traffic is your total sessions minus your PPC clicks. Sessions come from Amazon Business Reports and PPC clicks come from Campaign Manager, so both sides are your own Amazon data.

Do I need to run ads to use the report?

No. If you do not run ads, you can skip the Advertising API connection. You will still see sessions, conversion, and trends, but the organic and paid split needs the advertising connection.

How far back can I see my traffic data?

When you connect, the system pulls the current and previous month. On a paid plan the team can load up to 24 months of history. Advertising data from Amazon goes back 60 days only, so older paid traffic has to be uploaded from your previous tool.

What Amazon permissions do I need?

Two permissions on your Seller Central user, both set to View & Edit: 'Selling Partner Appstore' and 'Campaign Manager'. You also need a Professional Seller account.

Does it work with Vendor Central?

No. MyRealProfit supports Amazon Seller Central and does not support 1P Vendor Central.