13 Best Amazon Seller Tools for FBA in 2024

As the Amazon marketplace becomes more competitive, sellers need tools to sell more efficiently and profitably. Technological advancements have made it possible for companies to meet sellers’ needs for innovative tools. So, which Amazon seller tools are most impactful to your Amazon business? In this blog post, we’ll explore the 13 Amazon seller tools you should have for a successful Amazon FBA business.

Best Amazon Seller Tool Overall: My Real Profit

My Real Profit helps you keep your finger on the pulse of your business by providing up-to-date insights on all the key areas of your Amazon business. My Real Profit suite of tools provides detailed insights into your finances, operations, sales, marketing, and competitive intelligence to give you a clear performance overview and enable data-driven decisions that propel your business forward. 

Key Features

• Real-time Sales & Profit reporting

• Automated SQP analytics (market share by keyword, competitor CTR, CVR analysis)

• Advanced PPC reporting (product, campaign, placement, keyword/search term-level data)

• LTV & Subscription analytics (cohort analysis, CLTV, fake S&S %, and more)

• Traffic analytics (organic vs paid)

• Customizable solution. Reports can be adjusted

• 30+ Amazon KPI tracking to provide a detailed view of your performance on Amazon

• Precise sales and profit tracking by parent ASIN and child ASIN with period comparisons

• Fee breakdown for every unit sold

• Detailed and accurate FBA inventory health reporting based on sales history

• Organic vs. PPC traffic tracking with insights into customer behavior, traffic trends, item-level performance, and conversion rates

• COGS history data tracking

Pricing

My Real Profit has three pricing plans, each with a 14-day free trial. We also offer a free one-hour demo to demonstrate what My Real Profit is capable of and how we can help you grow your Amazon business with precise reporting and analytics. Our pricing plans are:

Core: This plan costs $47/mo + 0.01% of revenue for basic analytics for 5 seller accounts. You can add more seller accounts to this plan at $50/mo per the next 10 seller accounts.

Most popular: Advanced (Customizable): This plan costs $247/mo + 0.01% of revenue per seller account for all the features on the core plan and additional advanced analytics. You can add more seller accounts at an additional $50/mo per additional seller account.

Enterprise / Agency: This plan offers custom pricing starting at $500/mo and includes everything on Core and Advanced plans, plus custom reports like client reporting and admin report (all accounts stats) for agencies or custom developed reporting that are also using 3rd party data.

Pros

• Uncovers data unavailable on Seller Central

• Reports can be customized, so even if the tool is missing something, they will be able to add it

• Accurate item-level analytics

• Fast and responsive customer service

• Easy to set up and use

• Intuitive, user-friendly interface

Listing Optimization Tools

Our selection of the best tools for Amazon sellers’ listing optimization:

SellerApp

SellerApp’s grown well past a listing-optimization tool at this point. SellerApp now runs as a full commerce intelligence platform for sellers, mid-market and enterprise brands, and the agencies working with them, covering Amazon, Walmart, and Instacart in North America, Flipkart and quick commerce (Blinkit, Zepto, Instamart, BigBasket) in India, and Lazada and Shopee in Southeast Asia.

Key Features

• Marketplace Intelligence Dashboard covering pricing, listing quality, competitor tracking, and inventory forecasting across 500M+ ASINs

• TACoS and contribution margin tracked alongside ACoS, so you can catch a campaign that’s hitting its ad target but still losing money after fees and returns

• Managed services covering advertising, listing optimization, new product development, and marketplace audits, aimed at brands scaling from roughly $100K to $1M+ in ad spend

• Agency solution with white-label dashboards and multi-account management

• Marketplace APIs with MCP support for feeding data into existing BI stacks

• Ads intelligence built on AMC, Marketing Stream, and DSP

Pricing

There’s a free Freemium plan for core product and keyword research. The Pro plan starts at $99/mo, and the Smart Plan with ads automation starts at $149/mo. Managed services and agency plans are custom-quoted based on ad spend and account complexity.

Pros

• Covers a genuinely wide footprint of marketplaces beyond just Amazon

• TACoS/contribution-margin view catches margin problems that ACoS alone would hide

• Managed services option for brands that want execution handled, not just software

• Backed by real scale: roughly $3B in ad spend managed across 33,000+ brands

Cons

• Managed services and agency pricing aren’t published, so you’re quoting in before you know the cost

• The broader marketplace/DSP feature set is arguably more than a small or first-time FBA seller needs

• Some learning curve getting from the self-serve dashboard to the more advanced advertising tools

Best Tools for Product Research

These are the Amazon FBA tools you need for efficient product research.

Jungle Scout

Jungle Scout is a powerful product research tool. The platform has been operating since 2015 and has become a staple for FBA sellers. In addition to in-depth product research, Jungle Scout offers keyword research tools, supplier research, and sales analytics.

Key Features

• Detailed product insights, including profit projections and competitor data

• Historical product sales and pricing data

• AI product review analysis and mitigation recommendations

• Rank tracking and listing improvement

• Keyword analysis tools for Amazon FBA

• Competitor insight-based brand benchmarking

Pricing

Jungle Scout has tiered pricing paid annually. The starter package is $29/mo, and the Growth Accelerator package is $49/mo. The brand Owner package is $299/mo, and the Cobalt plan is under custom pricing.

Pros

• Detailed product research insights

• Useful for competitor analysis and brand benchmarking

• Responsive customer support

• Free valuable resources for FBA sellers

Cons

• Jungle Scout doesn’t offer a free trial

• Some might consider it expensive at $29/mo for the starter package paid annually

• Complex interface that might not be suitable for beginners

Helium 10

Helium 10 is a comprehensive suite that provides end-to-end solutions to FBA sellers. It’s designed to help FBA sellers do product research, keyword research, listing optimization, competitor analysis, and inventory management.

Key Features

• Comprehensive product research insights, including sales volume, pricing, and competition

• Dedicated keyword research tool

• Intuitive product listing creation and optimization tool

• Inventory management and financial analytical Amazon FBA tools

• A complete Amazon FBA course

• Chrome extension and mobile app

• Automated review requests

Pricing

Helium 10 has a free trial and tiered pricing with three packages: Starter, Platinum, and Diamond. The starter package is $29, the Platinum package is $79, and the Diamond package is $229, all billed annually.

Pros

• 30+ dedicated Amazon seller tools in one place

• Free trial to test the tools

• User-friendly design and functionality

• Free Amazon FBA course

Cons

• It can be overwhelming to beginners because of all the different Amazon FBA tools and interfaces

• Some users consider pricing to be on the higher side

• Slow customer service

SmartScout

SmartScout helps sellers research products by providing data on ASIN performance and brand market share in Amazon product categories and sub-categories. The tool also provides information on sellers’ resell history to give you a competitive edge on Amazon.

Features

• Product insights by subcategories

• Brand-specific analytics for competitor research

• FBA calculator to calculate product ROI on Amazon

• AI listing creator

• Ad spy to uncover competitor search terms

• Rank tracking

• Visual graph representation of frequently bought together products

Pricing

SmartScout offers four pricing plans and a 7-day free trial. The pricing plans are:

• Basic plan for $25/mo

• Essentials plan for $75/mo

• Business plan for $158/mo

• Enterprise plan with custom pricing based on your agency/brand needs

Pros

• Dedicated brand research insights

• Intuitive user interface

• Graphical data presentation

• Offers wholesale opportunities

• In-depth competitor performance and marketing insights

• AI-powered listing optimization

Cons

• No mobile app

• Doesn’t have a browser extension

• Limited functionality outside product and competitor research

Keyword Research Amazon Seller Tools

Here are the best Amazon seller tools to consider for keyword research.

DataDive

DataDive analyzes existing Amazon products to discover new keyword and product opportunities based on sales, competition, and keyword data.

Features

• Keyword identification by combining data from Helium 10, Google, and Amazon Brand analytics

• Global keyword database to uncover keywords in all Amazon marketplaces

• Product research based on sales and revenue

• Niche identification based on market trends and projected sales

• AI listing building and optimization

• Competitor listing spying

• Sales dashboard

Pricing

DataDive has three pricing plans: the starter plan is $39/mo, the Standard plan is $149/mo, and the Enterprise plan is $490/mo.

Pros

•  AI-powered listings

• Insightful keyword research data

• Chrome extension for listing analysis

• Keyword data pooling from multiple sources

• Integrates with your Google account so you can access it anywhere

Cons

• Relies on users having a Helium 10 subscription for full functionality

• Limited number of AI tasks on non-enterprise plans

• Limited number of dives on non-enterprise plans

Pricing and Repricer Tools

These are the best software for Amazon sellers’ pricing strategy.

RepricerExpress

RepricerExpress is an automated repricing tool that strategically adjusts product prices based on pre-set parameters.

Key Features

• Competitor price monitoring

• Automatic price adjustments

• Customizable price adjustment parameters

• Maximum and minimum price settings

• Repricing historical data

Pricing

Repricer Express has a 14-day free trial and three pricing plans. The Express plan is $139/mo. Plus plan is $299/mo. Expert plan is $439/mo. They’re all billed annually. RepricerExpress also offers custom plans.

Pros

• Increased sales

• Enhanced competitiveness

• Time savings by eliminating manual repricing

• Improved profitability

• Easily scalable

Cons

• It can get quite expensive, especially for sellers with large product catalogs

• It can be complex to set up

• It highly depends on data accuracy

• Sets the stage for price wars

Profasee

Profasee is an AI-powered Amazon repricing tool that helps sellers set the perfect prices by analyzing key data points to suggest and predict optimal prices.

Features

• Data-driven algorithmic repricing

• Market data analysis

• Price forecasting

• Customizable repricing strategy

• Real-time dynamic price optimization

Pricing

Profsasee’s pricing models depend on the number of ASINs you’re repricing and the combined annual revenue these ASINs generate. Pricing starts at $99/mo for up to 5 ASINs, generating under $500k annually.

Pros

• Dynamic price optimization keeps you profitable without sacrificing sales

• Competitive edge from real-time price adjustments

• Algorithmic repricing relying on real-time data

• Saved time by automatically adjusting prices based on current market conditions

• Data-driven price prediction

Cons

• Pricing might be high for small sellers

Inventory Management Amazon Seller Tools

These are the Amazon FBA tools you need for inventory management.

InventoryLab

InventoryLab is an all-in-one inventory management tool that helps sellers source and prepare FBA inventory, track inventory quantity, and access accurate inventory reports.

Features

• Web and mobile-based inventory sourcing and management

• Amazon-compliant barcode label printing

• Automated sales, profit, and loss analysis

• FBA shipment building

• Merchant Fulfilled and FBA listing updating

• Inventory cost and expense tracking

Pricing

InventoryLab offers a free 30-day trial and two pricing plans: the base plan is $69/mo, and the Base + Insights plan is $94/mo.

Pros

• Comprehensive accounting and reporting

• User-friendly interface

• Expedites restocking and inventory management

• Saves time with listing updating

• Prevents duplicate product listing

• Helps print barcodes

Cons

• No browser extension

• No community platform

SellerCloud

SellerCloud is a multi-channel inventory management tool that helps sellers synchronize their inventory across multiple channels, get shipping information, and generate real-time reports.

Features

• Seamless inventory synchronization across multiple channels and marketplaces

• Inventory tracking and moving across warehouses

• Real-time inventory tracking throughout its lifecycle

• Predictive restocking alerts

• Channel-specific inventory reserves

• Custom rule-based inventory calculation

Pricing

SellerCloud uses custom pricing based on your order volume. You can get your pricing by entering your order volume in their pricing calculator.

Pros

• Order volume-based pricing offers value for money

• Multi-channel inventory management

• Multiple integrations

• Listing updates across multiple marketplaces

• Highly-customizable workflow and rule-set

Cons

• Unintuitive user interface

• Integrations sometimes take time

PPC and Advertising Amazon Seller Tools

Here are some PPC and advertising tools for your consideration.

Perpetua

Perpetua is a powerful all-in-one software suite that combines advertising, SEO, and profit analytics into one comprehensive tool. You can view all these updated analytics in one handy dashboard.

Key Features

• Detailed business performance insights with sales, costs, and profit margin tracking

• Rule-based PPC bid adjustments and keyword management automation

• Keyword research and SEO optimization

• Ad spend and profitability analytics

• AI-driven advertising solutions

• Reviews monitoring

• Keyword ranking index tracking

• Inventory management

Pricing

Perpetua has three pricing models: Essentials, Growth, and Premium. Essentials is $695/mo, Growth is $695/mo + a percentage of the ad spend, and Premium has custom pricing for brands doing more than $500k in monthly ad spend.

Pros

• A comprehensive tool with all metrics on one platform

• Negative review notification

• Combines PPC management with inventory management

• Keyword management to optimize your listing

• Real-time data reporting

• Downloadable reports in CSV format

• Real-time PPC campaign monitoring

• 14-day trial with no credit card

Cons

• Pricey, especially for plans with a monthly fee and a percentage of ad spend

• Requires integration with your Amazon seller account, even for trials

• Historical data is limited to a 60-day timeframe

Scale Insights

Scale Insights is an Amazon PPC automation software that utilizes algorithms and AI to help sellers sharpen their ad strategies and scale their advertising efforts.

Features

• Advanced AI-powered PPC automation and optimization

• Customization with multiple rule stacking

• Detailed customizable ad metrics

• Product performance data

• Keyword performance insights

• Campaign optimization

Pricing

Scale Insights offers a 30-day free trial. Pricing is based on the number of automated ASINs, starting at $78/mo for 5 automated ASINs.

Pros

• Quality reporting on ad performance

• Algorithmic PPC automation with 11 algorithms for multiple ad strategies

• 30-day free trial with no credit card required

• Custom pricing based on automated ASINs

• Rule-stacking for time-saving ad automation

• Inventory level tracking and restocking alerts

Cons

• Initial steep learning curve

• Doesn’t do much beyond PPC automation and optimization

• Set up takes time

Search Query Performance Analytics Tool: My Real Profit

My Real Profit offers automated search query performance analytics. You can track your market share percentage and compare your performance to your competition with funnel analysis. My Real Profit search query performance reports also help you discover how your market share changes over time based on account, brand, and keyword level analysis.

Book a free demo today to experience the power of My Real Profit analytics!