Jun 19, 2024  ·  10 min read

Amazon Sellers Calendar 2024: Key Dates for Amazon FBA Sellers

Demian Lazurko – CEO at MyRealProfit
Demian Lazurko
CEO @ MyRealProfit

Do you have trouble attracting customers? Catch fish while they are biting! The time before holidays is a goldmine for Amazon sellers. Shoppers are ready to spend money and enthusiastically look for gifts, decor, holiday costumes, and many other items for themselves and their loved ones.

As a seller, you need to know the important dates and holidays, prepare your products, set up ads in time for relevant keywords, and make an offer your buyer can’t refuse. So that you don’t miss key events and holidays in 2024, we’ve compiled a calendar of holiday dates for Amazon FBA sellers.

Key Selling Dates and Holidays for Amazon Sellers in 2024

The key sales events of the year for Amazon sellers are Prime Day, Black Friday, Cyber Monday, and Christmas holidays. But if you focus only on these important dates, you will lose the opportunity to get some sales on seasonal items. Include various holidays and key dates in your marketing plan to use prime selling time to your advantage.

Q1 – Time for New Year’s Resolutions and Love

January Holidays and Key Dates

Amazon seller calendar Q1 holidays

With the start of a new year come New Year’s resolutions – and an influx of customers seeking to get fit after the holiday season. Health and fitness businesses on Amazon must be prepared with discounts or coupons to capture these shoppers and maximize sales profits. Offering promotions is an effective way for sports and health retailers to take advantage of this consumer surge and boost earnings!

January 1 – New Year’s Day

January 10-12–The Outdoor Retailer Snow Show

January 16– Martin Luther King (MLK) Day

Jan 31– Deadline to file 1099s through the mail with the IRS (form 1096)

February Holidays and Key Dates

February is a perfect time to take advantage of seasonal items that will be in demand without fail. Super Bowl Sunday and Valentine’s Day are two events you don’t wanna miss. With the appropriate planning, you can make a tidy profit from these annual events!

Super Bowl Sunday is the largest annual sporting event in America, and every year it generates huge revenue growth for eCommerce businesses specializing in sports and party products. To capitalize on the Super Bowl’s enormous reach and influence, keep tabs on any products or shopping trends that receive a surge of attention following the big game.

Benefit from Valentine’s Day by offering customers gifts that are perfect for their special someone! Whether it be something For Him or Her, there are plenty of opportunities to increase your sales and make this February profitable.

Сrucial! If you wish to maximize the chance of customers finding your store, you must include Valentine’s Day-related keywords in this month’s product listings.

February 1 – Deadline to send tax form W-2 to employees and IRS

February 2 – Groundhog Day

February 11 – Super Bowl Sunday

February 14 – Valentine’s Day

February 19 – President’s Day

February 19 – Family Day (Canada)

Read “Amazon 1099-K Reporting for Amazon Sellers: Everything You Need to Know” to understand the Amazon 1099-K report and how it`s calculated.

March Holidays and Key Dates

While St. Patrick’s Day is not one of the biggest holidays for eCommerce businesses, March marks when everyone starts looking forward to sunnier days, and people begin shopping for products associated with this season.

March 10 – Daylight saving time

March 15 – Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)

March 17 – St. Patrick’s Day

March 24-30 – Holy Week

March 29 – Good Friday

March 31 – Easter Sunday

Q2 – Easter Season and Family`s days

Amazon seller calendar Q2 holidays

April Holidays and Key Dates

April is the ideal month to capitalize on the Easter season. FBA sellers selling candy, chocolates, and other seasonal items can make a huge profit. Additionally, as spring is in full bloom, warm-weather items will be in high demand!

This Easter holiday can bring a surge in sales, but remember to optimize your listings and consider advertising on Easter-related keywords.

If your brand sells gag gifts, April Fool’s Day is the perfect time to shine. Earth Day can benefit eсo-friendly brands, regardless of the products they sell.

Also, April is the perfect time to begin prepping offers and sales strategy for the back-to-school season.

April 1 – April Fools’ Day

April 11 – National Pet Day

April 22 – Earth Day

Holidays in May

In May, the top holiday for Amazon FBA sellers is Mother’s Day. If you are selling products suitable for gift-giving to moms, consider adding “Mother’s Day” keywords ahead of time to your advertising campaigns to increase their effectiveness.

May 5 – Cinco de Mayo

May 12 – Mother’s Day

May 18 – Armed Forces Day

May 27 – Memorial Day

June Holidays and Key Dates

The beginning of summer starts with Pride Month. Therefore, pride attire, the rainbow flag, and other products celebrating gender identity will be popular.

Flag Day isn`t an official federal holiday, but many towns hold parades and events to celebrate the American flag. Use this opportunity for more sales merchandise, such as flags, apparel with national colors, and other items for a Flag Day Party.

After Mother’s Day in May, you can also put Father’s Day in your marketing plan.

June 1 – Pride Month begins 

June 9 – Children’s Day

June 14 – Flag Day

June 16 – Father’s Day

June 20 – First day of summer

Q3 – National Holidays

Amazon seller calendar Q3 holidays

July Holidays and Key Dates

Independence Day is an important holiday for the United States. Amazon sellers with products that sell well on this day should be ready for the Fourth of July holiday. Besides, July is generally known for warm weather, pool parties, and vacations. Analyze your product and set up ads for relevant products this hot month.

One of the biggest events of the year for Amazon FBA sellers is Prime Day! Though Amazon doesn’t reveal its Prime Day dates until just weeks before, we predict it will occur in July. Nevertheless, almost all sellers can benefit from Prime Day. So plan ahead for discounts to ensure you don’t miss out on all the excitement!

When Prime Day is over, it’s time to start preparing for the biggest shopping event of the year: Black Friday & Cyber Monday!

July 4 – Independence Day

July 16 – Amazon Prime Day 2024

Key Date in August

The new school year is just around the corner, so it’s time for parents and students to start their back-to-school shopping. If you own or manage a brand that provides essentials for students, such as backpacks, laptops, and other school supplies – be sure to optimize your listings with relevant keywords. Don’t miss out on these fantastic opportunities!

August 15 – First day of school for many public schools around the United States

September Holidays and Key Dates

Sports brands, get ready! NFL jerseys, football party decorations, and sports memorabilia are flying off the marketplace like candy as the NFL season kicks off!

September is a quiet time before the fourth-quarter storm for many eCommerce businesses.

Additionally, September is the best time to prepare for the upcoming holiday rush. Amazon sellers should stock their products in Amazon’s fulfillment centers, refine their listings, and devise offers for the holiday season.

September 2 – Labor Day

September 7 – Start date of the NFL season

September 22 – First day of fall

Q4 Winter Holiday Shopping Season

Amazon seller calendar Q4 holidays

October Holidays and Key Dates

The month of turkey, pumpkins, and scares is upon us. If you sell Halloween costumes or decorations, now is the time to boost your sales! Make sure your ads are well-optimized for Halloween.

October 9 – Indigenous Peoples Day/Columbus Day

October 14 – Canadian Thanksgiving

October 31 – Halloween 

October 31 – Last day to order inventory before Lunar New Year

November Holidays and Key Dates

Hot sales are starting! Amazon FBA sellers have prepared their inventory and marketing strategy for the best sales week of the year – BFCM (Black Friday&Cyber Monday).

Don’t forget your inventory deadlines! You must ensure your products reach Amazon fulfillment centers before November 2 for Black Friday and Cyber Monday and by December 1 for the Christmas holiday season! Be ready for to holiday rush!

November 1 – Start of National Native American Heritage

November 2 – Amazon’s deadline to get inventory to Amazon warehouse for Black Friday and Cyber Monday

November 3 – Daylight Saving Time

November 5 – Election Day

November 11 – Veterans’ Day

November 11 – Remembrance Day

November 28 – Thanksgiving

November 29 – Black Friday

November 30 – Small Business Saturday

December Holidays and Key Dates

Nothing compares to the Christmas season for most eCommerce businesses. The holiday sales continue through the entire month. During the winter holiday season, Amazon sellers can’t only enjoy success with their most popular products but have a chance to move less popular products through big promotional sales.

If you have properly planned and prepared, all the hard work is in the past. Now it’s time to bask in the rewards of your efforts.

December 1 – Amazon’s deadline to get inventory into their FBA warehouses for Christmas

December 2 – Cyber Monday

December 7-15 – Hanukkah

December 17 – Super Saturday

December 21 – First day of winter

December 24 – Christmas Eve

December 25 – Christmas & Hanukkah

December 25 – 2 January Hanukkah

December 26 –Boxing Day

December 31 – New Year’s Eve

Strategies to Maximize Your Holiday Sales

Now that you’re familiar with Amazon sellers’ holida calendar, let me give you the scoop on strategies you can implement to take advantage of holiday sales and maximize your profits.

Prioritize Effective Inventory Management

The holidays may last a few days at a time but they are high-sales periods. You want to be well-stocked during the holidays to avoid running out of inventory and missing out on the sales spike. 

Before the holiday season starts, take an inventory of your products and see how much you have on hand. Next, assess the projected demand based on your past performance during the holiday. My Real Profit can help you make sense of past performance data so you can make informed decisions. Factor in any current changes in marketing trends and your marketing aggressiveness. This should give you a fairly accurate forecast of the inventory you need for the holiday season.

Optimize Listings With Holiday-Themed Keywords

The way shoppers search for and discover products during the holidays tends to be different. Conduct keyword research afresh to ensure you’re not missing any relevant keywords. Also leverage Brand Analytics and Search Query Perfomance data to see the keywords you and your competitors ranked for during the holidays. Incorporate these keywords and any relevant holiday-themed keywords into your product listings to capture those seasonal searches. But make sure they’re naturally integrated and don’t compromise the clarity of your listing copy. Additionally, use holiday-themed images in your listings to make them more captivating and promote your product as an ideal holiday purchase.

Price Your Products Competitively

As much as Amazon shoppers consider product quality when making buying decisions, pricing also has a major influence on whether a shopper buys your product or goes to the competition. You need to find the sweet spot in pricing where you’re offering a great deal without sacrificing your profits.

A good starting point is doing competitor research to discover your competitors’ pricing and adjust your own prices to be more competitive. Alternatively, you can offer holiday discounts to capture shoppers in the mood to splurge during the holidays.

Product bundling is another great way to be competitive while increasing your average order value. Since you want to capture holiday sales, you can present products as gift ideas and bundle them into gift hampers. Alternatively, bundle together products that sell during that particular holiday.

Invest in Amazon Advertising

It’s not business as usual during the holidays. Most sellers will be advertising their products which will drive up the competition for relevant keywords, and with it, the cost of advertising. Make sure you have enough daily budget so you don’t miss out on sales because your daily budget is exhausted before the day is over.

Bid on holiday-themed but relevant keywords to appear in searches that include those holiday-themed keywords. Remember to also keep an eye on your Amazon PPC analytics to ensure your ads are firing from all cylinders and adjust bids where needed.

How to prepare for key sales dates using analytics

Holiday sales prep begins with analyzing your current financial health and optimization. To avoid wasting time and getting the most up-to-date information about the current state of your brand, use the Analytics Software for Amazon – My Real Profit. You’ll get full analytics of your sales and promotions in one window. Why do you need it? My Real Profit helps you understand the strengths and weaknesses of your business: which products generate revenue and which ones are just pulling money out, the profit per product, storage fees, and many other metrics. In addition, based on our analytics, you can offer a competitive price for the products to increase your sales. Prepare for each key selling date properly and you’ll get the most out of it with the least effort.

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