Amazon Sellers Calendar 2023: Key Dates for Amazon FBA Sellers

Demian Lazurko – CEO at MyRealProfit
Demian Lazurko CEO @ MyRealProfit
Amazon sellers calendar 2023

Do you have trouble attracting customers? Catch fish while they are biting! The time before holidays is a goldmine for Amazon sellers. Shoppers are ready to spend money and enthusiastically look for gifts, decor, holiday costumes, and many other items for themselves and their loved ones.

As a seller, you need to know the important dates and holidays, prepare your products, set up ads in time for relevant keywords, and make an offer your buyer can’t refuse. So that you don’t miss key events and holidays in 2023, we’ve compiled a calendar of holiday dates for Amazon FBA sellers.

Amazon Seller Calendar

Key Selling Dates and Holidays for Amazon Sellers in 2023

The key sales events of the year for Amazon sellers are Prime Day, Black Friday, Cyber Monday, and Christmas holidays. But if you focus only on these important dates, you will lose the opportunity to get some sales on seasonal items. Include various holidays and key dates in your marketing plan to use prime selling time to your advantage.

Q1 – Time for New Year’s Resolutions and Love

Amazon Seller Calendar 2023

January Holidays and Key Dates

With the start of a new year come New Year’s resolutions – and an influx of customers seeking to get fit after the holiday season. Health and fitness businesses on Amazon must be prepared with discounts or coupons to capture these shoppers and maximize sales profits. Offering promotions is an effective way for sports and health retailers to take advantage of this consumer surge and boost earnings!

January 1 – New Year’s Day

January 10-12–The Outdoor Retailer Snow Show

January 15-17–NRF 2023: Retail’s Big Show & Expo

January 16– Martin Luther King (MLK) Day

February Holidays and Key Dates

February is a perfect time to take advantage of seasonal items that will be in demand without fail. Super Bowl Sunday and Valentine’s Day are two events you don’t wanna miss. With the appropriate planning, you can make a tidy profit from these annual events!

Super Bowl Sunday is the largest annual sporting event in America, and every year it generates huge revenue growth for eCommerce businesses specializing in sports and party products. To capitalize on the Super Bowl’s enormous reach and influence, keep tabs on any products or shopping trends that receive a surge of attention following the big game.

Benefit from Valentine’s Day by offering customers gifts that are perfect for their special someone! Whether it be something For Him or Her, there are plenty of opportunities to increase your sales and make this February profitable.

Сrucial! If you wish to maximize the chance of customers finding your store, you must include Valentine’s Day-related keywords in this month’s product listings.

February 1

February 1 – Deadline to send tax form W-2 to employees and IRS

February 2 – Groundhog Day

February 12 – Super Bowl Sunday

February 14 – Valentine’s Day

February 20 – President’s Day

February 20 – Family Day (Canada)

February 28 – Deadline to file 1099s through the mail with the IRS (form 1096)

Read “Amazon 1099-K Reporting for Amazon Sellers: Everything You Need to Know” to understand the Amazon 1099-K report and know how it`s calculated.

March Holidays and Key Dates

While St. Patrick’s Day is not one of the biggest holidays for eCommerce businesses, March marks when everyone starts looking forward to sunnier days, and people begin shopping for products associated with this season.

March 12 – Daylight saving time

March 15 – Deadline to file S-Corps (form 1120-S) and for partnerships (form 1065)

March 17 – St. Patrick’s Day

Q2 – Easter Season and Family`s days

Easter Season and Family`s days

April Holidays and Key Dates

April is the ideal month to capitalize on the Easter season. FBA sellers selling candy, chocolates, and other seasonal items can make a huge profit. Additionally, as spring is in full bloom, warm-weather items will be in high demand!

This Easter holiday can bring a surge in sales, but remember to optimize your listings and consider advertising on Easter-related keywords.

If your brand sells gag gifts, April Fool’s Day is the perfect time to shine. Earth Day can benefit eсo-friendly brands, regardless of the products they sell.

Also, April is the perfect time to begin prepping offers and sales strategy for the back-to-school season.

April 1 – April Fools’ Day

April 2-8 – Holy Week

April 7 – Good Friday

April 9 – Easter Sunday

April 11 – National Pet Day

April 22 – Earth Day

Holidays in May

In May, the top holiday for Amazon FBA sellers is Mother’s Day. If you are selling products suitable for gift-giving to moms, consider adding “Mother’s Day” keywords ahead of time to your advertising campaigns to increase their effectiveness.

May 5 – Cinco de Mayo

May 14 – Mother’s Day

May 20 – Armed Forces Day

May 29 – Memorial Day

June Holidays and Key Dates

The beginning of summer starts with Pride Month. Therefore, pride attire, the rainbow flag, and other products celebrating gender identity will be popular.

Flag Day isn`t an official federal holiday, but many towns hold parades and events to celebrate the American flag. Use this opportunity for more sales merchandise, such as flags, apparel with national colors, and other items for a Flag Day Party.

After Mother’s Day in May, you can also put Father’s Day in your marketing plan.

June 1 – Pride Month begins 

June 11 – Children’s Day

June 14 – Flag Day

June 18 – Father’s Day

June 21 – First day of summer

Q3 – National Holidays

National Holidays on Amazon sellers calendar

July Holidays and Key Dates

Independence Day is an important holiday for the United States. Amazon sellers with products that sell well on this day should be ready for the Fourth of July holiday. Besides, July is generally known for warm weather, pool parties, and vacations. Analyze your product and set up ads for relevant products this hot month.

One of the biggest events of the year for Amazon FBA sellers is Prime Day! Though Amazon doesn’t reveal its Prime Day dates until just weeks before, we predict it will occur in July. Nevertheless, almost all sellers can benefit from Prime Day. So plan ahead for discounts to ensure you don’t miss out on all the excitement!

When Prime Day is over, it’s time to start preparing for the biggest shopping event of the year: Black Friday & Cyber Monday!

July 1 – Canada Day

July 4 – Independence Day

July ? – Amazon Prime Day 2023

Key Date in August

The new school year is just around the corner, so it’s time for parents and students to start their back-to-school shopping. If you own or manage a brand that provides essentials for students, such as backpacks, laptops, and other school supplies – be sure to optimize your listings with relevant keywords. Don’t miss out on these fantastic opportunities!

August 14 – First day of school for many public schools around the United States

September Holidays and Key Dates

Sports brands, get ready! NFL jerseys, football party decorations, and sports memorabilia are flying off the marketplace like candy as the NFL season kicks off!

September is a quiet time before the fourth-quarter storm for many eCommerce businesses.

Additionally, September is the best time to prepare for the upcoming holiday rush. Amazon sellers should stock their products in Amazon’s fulfillment centers, refine their listings, and devise offers for the holiday season.

September 4 – Labor Day

September 9 – begins of the NFL season

September 23 – First day of fall

Q4 Winter Holiday Shopping Season

Winter Holiday Shopping Season on Amazon sellers calendar

October Holidays and Key Dates

The month of turkey, pumpkins, and scares is upon us. If you sell Halloween costumes or decorations, now is the time to boost your sales! Make sure your ads are well-optimized for Halloween.

October 9 – Indigenous Peoples Day/Columbus Day

October 9 – Canadian Thanksgiving

October 23 – First day of fall

October 31 – Halloween 

October 31 – Last day to order inventory before Lunar New Year

November Holidays and Key Dates

Hot sales are starting! Amazon FBA sellers have prepared their inventory and marketing strategy for the best sales week of the year – BFCM (Black Friday&Cyber Monday).

Don’t forget your inventory deadlines! You must ensure your products reach Amazon fulfillment centers before November 2 for Black Friday and Cyber Monday and by December 1 for the Christmas holiday season! Be ready for to holiday rush!

November 1 – Start of National Native American Heritage

November 2 – Amazon’s deadline to get inventory to Amazon warehouse for Black Friday and Cyber Monday

November 7 – Daylight Saving Time

November 7 – Election Day

November 11 – Veterans’ Day

November 12 – Remembrance Day

November 23 – Thanksgiving

November 24 – Black Friday

November 25 – Small Business Saturday

November 27 – Cyber Monday

December Holidays and Key Dates

Nothing compares to the Christmas season for most eCommerce businesses. The holiday sales continue through the entire month. During the winter holiday season, Amazon sellers can’t only enjoy success with their most popular products but have a chance to move less popular products through big promotional sales.

If you have properly planned and prepared, all the hard work is in the past. Now it’s time to bask in the rewards of your efforts.

December 1 – Amazon’s deadline to get inventory into their FBA warehouses for Christmas

December 7-15 – Hanukkah

December 17 – Super Saturday

December 21 – First day of winter

December 24 – Christmas Eve

December 25 – Christmas

December 26 –Boxing Day

December 31 – New Year’s Eve

How to prepare for key sales dates using analytics

Holiday sales prep begins with analyzing your current financial health and optimization. To avoid wasting time and getting the most up-to-date information about the current state of your brand, use the Analytics Software for Amazon – My Real Profit. You’ll get full analytics of your sales and promotions in one window. Why do you need it? My Real Profit helps you understand the strengths and weaknesses of your business: which products generate revenue and which ones are just pulling money out, the profit per product, storage fees, and many other metrics. In addition, based on our analytics, you can offer a competitive price for the products to increase your sales. Prepare for each key selling date properly and you’ll get the most out of it with the least effort.

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