How to Identify The Best Products to Sell on Amazon

Demian Lazurko – CEO at MyRealProfit
Demian Lazurko CEO @ MyRealProfit

Your choice of product is a crucial factor in your success on Amazon. Conducting extensive product research to find the best products to sell on Amazon is vital for your success. But, with over 350 million products on Amazon, finding top products to sell on Amazon can be daunting without the proper framework and strategies. Whether you’re getting started on Amazon or are an experienced seller wanting to expand, this guide will help you identify the best products to sell on Amazon.

Amazon Categories With Top-selling Products

Discovering the right category is crucial for any Amazon seller to identify top items sold on Amazon and capitalize on the marketplace’s vast opportunities. While trends fluctuate, specific categories consistently perform well, drawing in countless shoppers. Here’s a snapshot of some top-performing categories to consider:


The Electronics category houses some of the most purchased items on Amazon, driven by a continuous demand for the latest gadgets, smartphones, laptops, and accessories. This category performs exceptionally well during sale days and holidays as shoppers seek bargains for gadgets. Products here can range from high-ticket items like the newest smart TVs to everyday essentials like charging cables.

Electronics category popular items on Amazon

If you’re looking for high-demand products to sell in this category, consider focusing on emerging technology trends or accessories for popular devices. This will allow you to take advantage of Amazon’s demand for electronics while staying ahead of the curve with emerging technologies and new products.

Home & Kitchen

This category encompasses many products, from small kitchen gadgets to large appliances and home decor. Products in this category include kitchen appliances, cookware, home decor, and furniture. With the rise of home improvement and cooking as hobbies, items that enhance living spaces or assist in home cooking have become high-demand products to sell.

Best Amazon Buys Home category

If you choose to sell products in Home & Kitchen, look for niche sub-categories or upcoming trends in home organization and eco-friendly products. Another thing to note is that this category has a low barrier of entry since there are very few product restrictions. This makes Home & Kitchen one of the best categories in which to start selling.

Health & Personal Care

Some of the most popular products on Amazon tend to cater to health, wellness, and personal care needs, especially since this category is a favorite among most influencers. Many shoppers who buy personal care products do so because of a recommendation by their favorite influencer, resulting in a category with top-selling items on Amazon.

Most popular Amazon items health and personal care category

Health & Personal care products include everything from dietary supplements to skincare products, hair care, cosmetics, and fitness equipment. With a growing focus on self-care and wellness, this category offers immense potential for top-selling products on Amazon. Stay updated with health trends and consider products that align with holistic health and sustainability.

Toys & Games

The Toys & Games category is not just for holiday shopping; it’s a year-round destination for gifts, educational toys, and the latest game releases. This category caters to shoppers across all ages, offering a wide range of products from puzzles to video games. It also benefits from both constant new releases and timeless classics.

Most sold products on Amazon toys and games category

The broad market for toys and games means a vast market and great potential to identify top-selling Amazon products. Leveraging popular culture trends and movie releases can significantly boost sales in this category.

Clothing, Shoes & Jewelry

Fashion and accessories remain a highly competitive yet rewarding category. This category has consistently captured the attention of Amazon shoppers, and with the right strategy, you can find some trending Amazon products.

Most sold items on Amazon clothing and fashion category

You can tap into fast-fashion trends, seasonal demands, and niche markets like sustainable fashion or specialty sizes. If you decide to sell in this category, consider subcategories with low-competition products. Also, remember that high-quality visuals and a keen eye for emerging trends are critical in this visually-driven category.

Characteristics of the Best Product to Sell on Amazon

Hottest selling items on Amazon have distinctive characteristics that set them apart from other products. Let’s look at these characteristics.

High Demand

If you’re in your product research stage, trying to identify best-selling items on Amazon, demand is the first thing you must consider. High-demand products on Amazon have a ready market. But there’s another aspect you need to consider before picking the first high-demand products you come across: Competition. If a product has high demand and stiff competition, you’ll have problems selling it. Ideally, you want to identify a product with high demand and low competition. Typically, this product will have many reviews on Amazon but very few sellers in an unrestricted category.

Plenty Of Positive Reviews

The most popular products on Amazon meet and exceed customer expectations. Consequently, these products’ customers leave glowing reviews. Looking at reviews is one of the surefire ways of identifying the highest-selling products on Amazon. If a product receives many positive reviews, it’s high-quality and would be great to sell on Amazon.

Positive reviews on Amazon most popular items

If a product is mainly getting negative reviews, customers are dissatisfied with it, and it wouldn’t be an excellent product to sell as it is. But don’t write off a product with negative reviews just yet. Reviews can be a goldmine of information about product quality and areas that need improvement. If you’re looking for a product to sell, note what customers are complaining about in the review sections of other sellers, then work to fix those issues if you decide to sell the product. That’s how you develop a high-quality product and get a leg up on the competition.

Competitively Priced

The best-selling products on Amazon tend to be competitively priced. Amazon shoppers love a bargain, and Amazon itself emphasizes on sellers offering products at the best prices. If you choose to sell an Amazon product that is competitively priced, you will have to consider your overheads so you don’t end up selling at a loss or for a significantly higher price than your competition. We recommend consistently using repricing tools to optimize your price for competitiveness and maximum profitability.

It Satisfies Customers’ Needs

All top-selling Amazon products satisfy customer needs. Does the product solve the customer problem as it claims on the product details page? If you’re looking to sell a product on Amazon, you can tell if it satisfies customers by looking at the reviews. Additionally, Amazon will tell you if the product is frequently returned – which is another indicator that a product doesn’t satisfy customer needs. 

Amazon frequently returned badge

Typically, we wouldn’t recommend that you start selling a product that has already been proven not to satisfy customer needs on Amazon. There are plenty of other Amazon top-selling items to choose from. But if you’re determined to sell an item that is proven not to satisfy customer needs, ensure you fix all the shortcomings with the current version of that product.


Durability is a compelling selling point because it offers value for money to the customer. And the best products on Amazon emphasize their durability as one of the value propositions. This means that the material used to assemble the typical most sold item on Amazon is high quality and will serve the customer for a long time.

If you’re looking for a best-seller product to sell on Amazon, one of the first things you need to check is the quality of the material used to build it. If you sell a product made with substandard material, it will most likely get damaged fast. Consequently, your customer will be disappointed and probably leave a negative review. 

Unique Features

Products with unique features and innovations will likely stand out and attract more customers. The best Amazon products satisfy the customers’ problems and offer unique features and benefits that are not common with competing products. If you’re searching for products to sell on Amazon, settle for a product with distinctive features and a clear Unique Value Proposition. If you already have a product selling on Amazon, try to identify its unique features and develop a Unique Value Proposition to make it even more attractive to shoppers.

Availability And Fast Shipping

Product availability and fast shipping times are crucial factors for customer satisfaction at Amazon. Most popular products on Amazon offer fast shipping and rarely go out of stock. If you’re going to sell trending products on Amazon, you need an effective inventory management strategy to ensure you always have enough stock to meet shoppers’ demands.

Prime badge on most-selling products on Amazon

Amazon’s best-selling product must always have enough stock and fast shipping. We recommend using Amazon’s FBA services to provide quick and reliable shipping. As for your inventory management, it’s a delicate balance between ensuring that you don’t understock your products or overstock them.

Boosts Brand Reputation

The top products sold on Amazon tend to be associated with a reputable brand. Although brand reputation has nothing to do with product quality, it influences shoppers’ perception to look at products from reputable brands as high quality. For example, Apple is associated with high-end devices. If they were to sell and recall a faulty batch, they wouldn’t lose a significant customer base because shoppers already associate their brand with high-quality products.

As much as you need to identify the most selling items on Amazon, you must also focus on building a solid brand identity and increasing brand awareness. This will help you cultivate customer loyalty and significantly improve shoppers’ perception of your product.

Easily Marketable

Marketability is the ability for a product to be marketed and sold quickly. In the context of Amazon selling, the best products to sell on Amazon FBA should have easy-to-understand features that are simple for shoppers to understand immediately and how they solve a customer’s problem.

When choosing a product to sell on Amazon, make sure you can demonstrate the benefits and features of that product to the shoppers. Lifestyle images and videos that show the product in use are the best way to showcase your product’s features. You can then use these images and videos in your product listing and PPC ads to expand your reach and grow your sales.

Leveraging Amazon Tools to Identify Top-selling Amazon Products

Amazon provides a treasure trove of resources to aid sellers in their quest for the perfect product. Here’s how to make the most of them:

Amazon Best Sellers Page

Best Sellers page shows what products sell the most on Amazon

This page is your first stop when looking for what sells the most on Amazon. It lists items that are currently hitting high sales volumes in various categories. However, tread carefully; products listed here face stiff competition and often have slimmer profit margins. So, if you decide to sell an item you find on Amazon’s Best Sellers Page, be prepared to work with small profit margins while marketing the product aggressively. You might also want to drill down into sub-categories to find less saturated niches with promising items.

Best Seller Rank (BSR)

BSR shows the most bought items on Amazon

BSR is a critical metric provided by Amazon that ranks products based on their sales volume. The lower the rank, the higher the sales. It’s an excellent gauge for hot-selling items on Amazon, but remember, it fluctuates frequently. Use BSR to identify Amazon trending products within your preferred niche and track their sales performance over time.

Movers & Shakers & Hot New Releases

Movers and Shakers suggests page things to sell on Amazon

The Movers & Shakers page is perfect for spotting products that have seen a significant spike in sales rank over the past 24 hours, whereas Hot New Releases features the best-selling new and future releases. Leverage these sections for insight into what’s trending on Amazon and potentially lucrative product ideas that are just starting to gain popularity.

Product Opportunity Explorer (Amazon Seller Central)

Amazon’s Product Opportunity Explorer is a game-changer for sellers doing in-depth product research. This free tool lets you explore sales rank, search volume, and more data, enabling detailed product discovery. Utilize the advanced filters to narrow down products by specific criteria like sales performance, niche markets, and profit potential.

Advanced Strategies Beyond Amazon’s Toolbox

While Amazon offers fantastic tools, looking beyond them can unearth even more cool Amazon finds.

Competitor Analysis

Dig deep into your competitors’ product selections and customer reviews. This can reveal their best-selling Amazon products, what’s working, what’s not, and where there may be a market gap you can fill. Identify areas where competitors are lacking and consider how to meet these unmet needs with your product selection.

Keyword Research Tools

Third-party tools can provide powerful insights into what potential customers are searching for on Amazon. You can then work backward to pinpoint the highest-selling items on Amazon related to these searches. Aim to find high-demand keywords your competitors might not have capitalized on yet. This could lead to lucrative niche markets ripe for the taking.

“Frequently Bought Together” & Upsell/Cross-Sell Opportunities

Amazon’s “Frequently Bought Together” section offers insight into complementary products. This is invaluable for planning possible product bundles or spotting related products that could increase your average order value.

Analyze these sections for Amazon products that complement each other well. Consider creating product bundles or developing similar items that could serve as an upsell or cross-sell opportunity with other items in your catalog.

Final Thoughts

Finding the best products to sell on Amazon requires a mix of strategic use of built-in tools, keen market observation, and a bit of creativity. By leveraging Amazon’s own resources together with external tools and a sharp eye for market trends, you can identify products that not only fulfill a market need but also stand out in a crowded marketplace.

Remember, success on Amazon doesn’t happen overnight. It’s about consistent research, adaptation, and a deep understanding of your target customers. Here’s to finding your next Amazon bestseller, and when you do, My Real Profit will be here to help you make sense of your Amazon performance data so you can make smart, data-driven decisions.

Click here to book a My Real Profit Demo!

Subscribe to our newsletter

Researching to share with you

Let’s make data your business asset and transform it into your competitive edge.