Amazon is the largest e-commerce marketplace in the U.S. It sends 18.5 orders per second or 1.6 million packages worth over $385 million daily. Whether you are a newbie or an experienced seller, everyone wants to know the same thing: How to increase sales on Amazon.
It may seem challenging to get your Amazon store to the top of the search results and maximize sales, but there are several measures you can take to increase Amazon sales. Here are a few tips to maximize your sales on Amazon.
Optimize Your Product Titles and Descriptions
It is easy to create an Amazon seller account, but having a lot of orders is not enough. You have to be sure that your product titles and descriptions are optimized to boost Amazon sales. Use relevant keywords in your listings to reach more Amazon shoppers. Create a title highlighting your product’s value proposition and add your main keyword to help your listing rank better on Amazon SERPs.Here’s a simple formula to create impactful titles that improve your ranking and Amazon sales: your brand name + product name + product features (material, purpose/size/quantity/color, etc.)
Amazon’s search algorithm prioritizes the keywords in your title than product descriptions, bullet points, or any other text. Try to include as many relevant keywords in your product titles as possible without compromising readability or breaking Amazon’s ToS. Including consumer-focused search terms in your Amazon listings is essential so they appear in the top results and improve sales. Once you optimize your listing, your product visibility will improve, and, as a result, increase sales.
If you want to be successful on Amazon, it’s critical to establish a presence on the first page of results. Investing time in crafting an attractive and well-priced listing can pay dividends and improve sales.
Offer a competitive price
Amazon has about 2 million third-party sellers, all trying to make their products attractive to shoppers and figure out ways to increase sales. To remain competitive, you need to keep track of your competitors’ prices and adjust your own prices. You can do this easily with a specialized program and repricing tool.
Offer the best price or send Amazon promotions to high-value shoppers to stand out and improve sales. Shoppers love a bargain so the fact that they’re saving money by buying from you is enough reason for them to buy your product. Pricing your products competitively is one of the most effective ways to increase sales on Amazon. If your product prices are higher than your competitors, it is important to have a valid reason, such as extra features or positive social proof, like reviews. But still, you need to ensure your price doesn’t deviate by a huge margin, so you don’t violate the Amazon Marketplace Fair Pricing Policy.
Invest in high-quality photography
As the saying goes, “You never get a second chance to make a first impression.” This is especially true when you’re selling on Amazon. Your product image is one of the first thing a shopper sees when your listing appears in their search results. It’s a crucial factor of whether your listing will drive sales.
Research has shown that around 80% of shoppers found product images and photos ‘very’ and ‘extremely’ influential in their online purchasing decisions.
High-quality product photos can help you improve Amazon sales by:
- Helping you communicate value and quality to shoppers
- Building trust with shoppers
- Improving product SEO ranking on Amazon
- Reducing negative reviews and product returns
- Improving click-though rates and conversions
- Creating a remarkable brand identity
Spending a little time and money on creating quality visual content can result in a significant increase in sales. Great photos will help increase the conversion rate, reduce the cost of traffic, have fewer dissatisfied buyers, and stand out from the competition.
Generate more reviews for your product listings
Positive reviews play a crucial role in growing Amazon sales. 90% of shoppers check a product’s review before buying. Good account health and useful metrics, such as high customer satisfaction scores, help Amazon’s algorithm recognize you as an authoritative seller and elevate your product’s visibility and increase sales.
Reviews can make or break your business, so keep in mind an essential rule of e-commerce: buyers trust other buyers’ opinions on the product. Established reviews from verified customers can result in a dramatic sales increase.
Not all shoppers are ready to leave product reviews, but don’t let that stop you from gently nudging and asking them to leave reviews after their purchase. Here are some strategies to get more reviews for your products and ultimately increase sales on Amazon:
- Use the Request a Review button in Seller Central to request for a review from a customer
- Build an email list to request a review with a customized email
- Register your product on Amazon Vine program to get the crucial initial Amazon reviews
- Use product inserts in your product packaging to request reviews from customers
Take advantage of Amazon’s advertising to generate more sales
Amazon’s PPC advertising ecosystem utilizes keywords and pay-per-click ads to enable sellers get their products in front of more shoppers and grow their brand on Amazon. Investing in advertising options such as Sponsored Products Ads and offering Lightning Deals will get your products in front of more people and improve sales.
It is almost impossible to increase sales and profits aggressively without advertising on Amazon. But you must be careful – Amazon ads can drive sales on Amazon, but it’s also possible to incure losses. Constantly monitor your advertising metrics to ensure you’re improving your Amazon sales and aren’t just wasting money. My Real Profit Amazon advertising analytics software can help you stay on top of your advertising data with real-time reporting.
Brand Registry is one of the considerations before advertising on Amazon. You need to be brand-registered on Amazon to access the full power of Amazon advertising and improve sales. Additionally, registering your brand on Amazon protects your intellectual property from counterfeits and builds trust with shoppers. It also gives you control over your product listing content. It is an essential tool for safeguarding brand identity and grow your brand on Amazon.
Drive traffic using social media marketing
If you’re wondering how to boost sales on Amazon without overly relying on Amazon PPC marketing, then social media marketing is for you. Social media marketing doesn’t just help you improve sales on Amazon, it also helps you grow your Amazon search results ranking. Moreover, Amazon provides sellers with a discount on referral fees if the traffic comes from an advertising channel outside of Amazon. There is one caveat — you must properly link the external advertising channels to Amazon.
Increasing external traffic to your store using social media marketing is a great way to boost visibility and generally maximize Amazon results. Identifying the right platforms for your business, creating and sharing content that resonates with customers, and utilizing sponsored ads are key steps in launching an effective social media campaign and increasing sales.
Stay active and respond in comments or messages with social media followers — it helps to build relationships and encourage those customers to convert.
Don`t forget to monitor the performance of each post on social media accounts. This will give you valuable insights into what works so that you can modify future PPC campaigns and maximize ROI. Social media marketing is a powerful tool — use it wisely to drive more traffic and grow Amazon sales!
Win the Buy Box
Amazon is a competitive marketplace. Having an offer in the Buy Box is essential for success on Amazon, as more than 80% of sales originate from this coveted position.
The criteria for selecting a Buy Box winner are based on a combination of factors: product price, FBA sales, seller feedback, reviews, and Amazon sales history. To win the Buy Box and improve sales, it is essential to have an offer that stands out from the competition.
Furthermore, monitoring your competition’s pricing and responding quickly to changes can help you maximize your chances of obtaining and maintaining the Buy Box. With a strong presence in the Buy Box, you can guarantee that more customers find and purchase your product listings!
Don`t break Amazon’s rules and terms of service
Follow Amazon’s rules, policies, and guidelines; they will make your life easier. If you do not want to ruin your business, make sure that you comply with the rules and regulations set forth by Amazon. Otherwise, you risk having your account suspended or shut down completely.
Automated Software
Starting or even growing a business in a highly saturated marketplace can be intimidating, especially if you have no idea where to start. Automated software can simplify your daily tasks. We recommend using automated analytic software that can help you track profitability and performance metrics in real-time, such as My Real Profit.
My Real Profit is an easy-to-use software for Amazon sellers. It provides clear profitability insights into your Amazon business, as well as for each product you sell. The software combines 15 reports in real time to build accurate analytics. There is a free trial period, so you can try how My Real Profit can help your business increase profitability.
Sign up for a free trial using the link below: My Real Profit FREE TRIAL
