Amazon is the largest e-commerce marketplace in the U.S. It sends 18.5 orders per second or 1.6 million packages worth over $385 million daily. Whether you are a newbie or an experienced seller, everyone wants to know the same thing: how to increase sales on Amazon.
It may seem difficult to get your Amazon store to the top of the search results, but there are several measures you can take to boost sales. Here are a few tips you can use to maximize your sales on Amazon.
Optimize your product titles and descriptions
It is easy to make an Amazon seller account, but it is not enough to have a lot of orders. You have to be sure that your product titles and descriptions are perfect. Optimize them with relevant keywords to ensure better search engine results. Create a title that speaks for itself, interests your buyers, and makes them want to click on the link.
You can use a simple formula to create impactful titles based on Amazon SEO: your brand name + product name + product features (material, purpose/size/quantity/color, etc.)
Amazon’s search algorithm gives more importance to the keywords in your title than product descriptions, bullet points, or any other text. Try to include as many relevant keywords in your product titles as possible without compromising readability. It is essential to include consumer-focused search terms in your Amazon listings so they appear in the top results. Analyze your product title and optimize your keywords, as a result, potential customers will notice your product, and this will increase your organic ranking.
Offer a competitive price
Amazon has about 2 million third-party sellers who want to keep customers interested and sell more. You need to keep track of the average selling price, including discounts on each product. You can do it easily with a specialized program and repricing tool.
Offer the best price or send Amazon promotions to high-value shoppers to stand out and be competitive. It makes buyers feel happy to realize they have saved even a few cents. At the same time, you may get more sales, more loyal shoppers, and increase your ranking. If your product prices are higher than your competitors, it is important to have a valid reason, such as extra features or positive social opinions, like reviews.
It is critical to establish a presence on the first page of results if you want to be successful with your online business. Investing time in crafting an attractive and well-priced listing can pay dividends and increase sales.
Invest in high-quality photography
The first thing a customer sees from Amazon is a photo, and the entire fate of that product depends on its kind. Research has shown that around 80% of shoppers found product images and photos ‘very’ and ‘extremely’ influential in their online purchasing decisions.
High-quality images and videos should show your product from various angles and lifestyle images, allowing your buyers “to touch” products and form the most accurate idea of what they will get out of the deal.
Spend a little time and money on creating quality visual content. Good photos will help increase the conversion rate, reduce the cost of traffic, have fewer dissatisfied buyers, and stand out from the competition.
Generate more reviews for your product listings
Good account health and useful metrics, such as high customer satisfaction scores, help Amazon’s algorithm recognize you as an authoritative seller and elevate your product’s visibility.
Reviews can make or break your business, so keep in mind an essential rule of e-commerce: buyers love other buyers. Established reviews from verified customers can boost the trustworthiness and credibility of your online business.
Not all shoppers are ready to leave product reviews but do not stop gently nudging and asking them to leave reviews after their purchase. The number of positive reviews is a powerful argument for your target audience to click “Buy Now.”
Take advantage of Amazon’s advertising to generate more sales
In the U.S., more than two billion visitors come to the marketplace every month. Boost your visibility on the platform by using advertising. Investing in advertising options such as Sponsored Products Ads and Lightning Deals will get your products in front of more people.
It is almost impossible to increase your product sales and profits aggressively without advertising on Amazon. But you must be careful – Amazon ads can bring a lot of sales, as well as a lot of losses. Constantly monitor your advertising metrics to prevent advertising from putting you in the red.
When selling products on Amazon, it is important to have a Brand Registry in order to ensure success. This registry allows marketers and brands to protect their intellectual property, as well as control their product listing content. It is an essential tool for safeguarding brand identity and increasing channel performance.
Build the right marketing strategy to appear at the top of search results pages.
Drive traffic using social media marketing
Traffic outside of Amazon is becoming increasingly popular for boosting sales on Amazon. In 2024, it will be mainstream. Social media marketing has a positive effect on organic product positioning. Moreover, Amazon provides sellers with a discount on referral fees if the traffic comes from an advertising channel outside of Amazon. There is one caveat – you must properly link external advertising channels to Amazon.
Increasing external traffic to your store using social media marketing is a great way to boost visibility and product sales. Identifying the right platforms for your business, creating and sharing content that resonates with customers, and utilizing sponsored ads are key steps in launching an effective social media campaign.
Stay active and respond in comments or messages with social media followers – it helps to build relationships and encourage those customers to convert.
Don`t forget to monitor the performance of each post on social media accounts. This will give you valuable insights into what works so that you can modify future PPC campaigns and maximize ROI. Social media marketing is a powerful tool—use it wisely to drive more traffic to your store!
Win the Buy Box
Amazon is a competitive marketplace. Having an offer in the Buy Box is essential for success on Amazon, as more than 80% of sales originate from this coveted position.
The criteria for selecting a Buy Box winner are based on a combination of factors: product price, FBA sales, seller feedback, reviews, and Amazon sales history. To win the Buy Box and maximize profits, it is essential to have an offer that stands out from the competition.
Furthermore, monitoring your competition’s pricing and responding quickly to changes can help you maximize your chances of obtaining and maintaining the Buy Box. With a strong presence in the Buy Box, you can guarantee that more customers find and purchase your product listings!
Don`t break Amazon’s rules and terms of service
Follow Amazon’s rules, policies, and guidelines, it will make your life easier. If you do not want to ruin your business, make sure that you comply with the rules and regulations set forth by Amazon. Otherwise, you risk having your account suspended or being shut down completely.
Starting or even growing a business in a highly saturated marketplace can be intimidating, especially if you have no idea where to start. Automated software can simplify your daily tasks. We recommend using automated analytic software that can help you track profitability and performance metrics in real-time, such as My Real Profit.
My Real Profit is an easy-to-use software for Amazon sellers. It provides clear profitability insights into your Amazon business, as well as for each product you sell. The software combines 15 reports in real time to build accurate analytics. There is a free trial period, so you can try how My Real Profit can help your business increase profitability.
Sign up for a free trial using the link below: My Real Profit FREE TRIAL