Blog
Start free trial Book a demo
LTV & Subscriptions

Turn customer data into lifetime profit insights

See New-to-Brand vs Repeat performance, Subscribe & Save trends, lifetime profit, cohort, and breakeven ACoS targets — all in one place.
Start free trial Book a demo

We’re part of:

Amazon - Markerplace developer council Amazon - Seller central partner network

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Energy Chews
Neuro

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

Features

Powerful features
for powerful teams

NTB / Repeat

See New-to-Brand vs Repeat
performance and measure
Amazon customer lifetime value

Every sale is classified into New-to-Brand or Repeat so you clearly understand where your revenue and profit come from.

Track Amazon customer retention and Amazon ltv by breaking down results by:

  • NTB Subscribe & Save Orders
  • NTB Regular Orders
  • Repeat Subscribe & Save Orders
  • Repeat Regular Orders
Start free trial
S&S quality

Measure real vs fake
Subscribe & Save customers

Start free trial

The report separates S&S customers into real (people who actually reorder) and fake (single-order subscribers who cancel). This helps you adjust S&S coupon strategy to improve retention and long-term profitability.

Ivan Tsvilik

CEO at True Sea Moss

Before My Real Profit, we treated all revenue the same. Now, we separate strategies for new-to-brand and repeat buyers, optimize ad spend accordingly, and finally understand where real lifetime value comes from.
Breakeven ACoS

Set accurate ACoS targets
based on real LTV and build your Amazon customer retention strategy

Start free trial

Breakeven ACoS is calculated based on your actual repeat behavior and lifetime profit.

You immediately know:

  • How much you can afford to spend to acquire a customer based of 1M/3M/6M/12M LTV
  • How long it takes to recover acquisition cost (payback period)
Cohorts

Measure how strategy changes impact long-term customer behavior

The report includes multiple cohort views — revenue, retention, profit, units, and more — allowing you to track how different groups of customers perform over time based on your Amazon customer retention strategy.

Start free trial
  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

Start free trial Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
Lifetime profit

Track true lifetime profit,
not just revenue

Lifetime profit shows whether you lose money acquiring a new customer and, if so, exactly when you break even and when you reach your target margin (e.g., 20%).

This includes all real costs — ads, COGS, S&S discounts, and Amazon fees — so you see the full financial impact of each customer from day one.
It is an exclusive metric available only in My Real Profit and gives CPG brands a clear view of acquisition quality, long-term profitability, and the true return on each customer cohort.

Start free trial
Repeat window

Understand your repeat
purchase cycles

Track how long it takes customers to reorder and how consistent those reorder patterns are.

You can see the exact repeat purchase window (0-30 days, 30-60 days, etc.) for each product or cohort, which helps you:

  • Set up your retargeting campaigns
  • Plan inventory
  • Track retention

This turns repeat behavior into a measurable, predictable metric.

Start free trial
  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

Start free trial Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
FAQ

Every question, answered

Start free trial Book a demo
My Real Profit requires connections to the SP-API and Advertising API. You need “Edit” permissions for the Selling Partner App Store and Campaign Manager access to integrate My Real Profit successfully.
My Real Profit integrates via Amazon’s SP-API, ensuring full compliance and secure, automated data synchronization.
No. My Real Profit only pulls data from your account — it doesn’t make any edits or changes. You don’t need to worry about it altering your listings or settings.
No. You only need to connect by region — North America, Europe, or the Far East. My Real Profit will automatically download all marketplaces within that region.
Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.
My Real Profit supports all Amazon marketplaces worldwide, including North America, Europe, and the Far East. Some reports, such as refunds or fees, may vary slightly by region.
My Real Profit refreshes most reports every 30 minutes. Financial reports reconcile Amazon fees, VAT, refunds, and COGS, so you always see real profit, not just payouts.
At the moment, My Real Profit supports Amazon Seller Central only.
Yes. You can connect and manage multiple Amazon accounts within one My Real Profit workspace. There’s no limit on the number of connected accounts.
Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.
You’ll have full feature access. The only limitation is two months of historical data. LTV Analytics still loads up to 18 months of data. After switching to a paid plan, the platform will automatically upload your full historical data.
My Real Profit pulls as much data as possible from the API — up to 24 months of sales and fees and 60 days of PPC data. To get accurate P&L for earlier periods, our team can help manually import older data that isn’t available via API.
Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.
My Real Profit has no product limits. We serve clients with 50,000 to 100,000 products or more.
My Real Profit is an official Amazon Developer. All data is stored securely on Amazon Web Services (AWS) using enterprise-grade encryption and privacy protocols.
Not yet. My Real Profit currently focuses on Amazon sellers, but other platforms are in development.
The My Real Profit analytics team can build custom dashboards or modify existing reports for your business. Advanced Custom Plan users receive 5 hours of free customization per month.
My Real Profit calculates profit using ordered sales, ensuring real-time accuracy without waiting for Amazon disbursements.
Webinar: The Real Connection Between Your Star Rating and Your Profit