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Profit & Loss

See exactly where
your profit leaks

A clear Amazon profit and loss statement that tracks every cost from revenue to net profit by period, account, or ASIN, including New-to-Brand vs Repeat profit for CPG brands.
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We’re part of:

Amazon - Markerplace developer council Amazon - Seller central partner network

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Energy Chews
Neuro

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

Features

Powerful Amazon profit analytics for powerful teams

P&L structure

Clear separation of
fixed vs variable costs
in your Amazon P&L

Traditional P&Ls mix dozens of Amazon fees, making it hard to see where margin truly drops.

My Real Profit restructures the entire Amazon pnl into clean, logical cost groups, separating fixed, variable, and transactional expenses. It removes clutter and shows a transparent path from revenue to net profit.

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Period comparisons

Compare Amazon P&L statement results by account, brand, or ASIN

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Profit comparisons matter more than isolated numbers.

You can benchmark your Amazon P&L against:

  • Previous month
  • Previous year
  • Previous week
  • Custom ranges at account level, brand level, or ASIN level.

This makes it clear which products improve, which decline, and where performance shifts originate.

Ivan Tsvilik

CEO at True Sea Moss

Before My Real Profit, we treated all revenue the same. Now, we separate strategies for new-to-brand and repeat buyers, optimize ad spend accordingly, and finally understand where real lifetime value comes from.
CPG NTB vs Repeat

Profit split by New-to-Brand
and Repeat customers

The first-ever Amazon profit-loss report was built specifically for Amazon CPG brands. Every cost and margin line is split by New-to-Brand and Repeat customers, showing how discounts, S&S costs, or fees affect long-term profitability.

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Hidden fees breakdown

Track all monthly Amazon fees
with complete Amazon profit analytics

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The report consolidates all Amazon charges, including storage, long-term storage, disposal fees, reimbursement adjustments, inbound fees, returns processing fees, and all other monthly deductions, into a single, easy-to-audit table.

You can see the exact total you pay each month, how each fee type changes over time, and which charges are increasing.

  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

Start free trial Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
P&L Breakdowns

High-level summary or deep
analysis: choose the view you need

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The Overview P&L shows only the essential cost groups so you can understand high-level trends at a glance.

The Detailed P&L expands every fee, deduction, and cost type for an in-depth audit.

This lets you quickly review overall performance or dive deeper when investigating margin changes.

YoY view

Compare sales and profit year-over-year across your entire history

The P&L includes a full year-over-year view for both sales and profit, allowing you to compare performance across multiple years in a single chart.

The view gives a clean, high-level summary of historical performance and makes it easy to spot multi-year trends at a glance.

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  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

Start free trial Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
FAQ

Every question, answered

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My Real Profit requires connections to the SP-API and Advertising API. You need “Edit” permissions for the Selling Partner App Store and Campaign Manager access to integrate My Real Profit successfully.
My Real Profit integrates via Amazon’s SP-API, ensuring full compliance and secure, automated data synchronization.
No. My Real Profit only pulls data from your account — it doesn’t make any edits or changes. You don’t need to worry about it altering your listings or settings.
No. You only need to connect by region — North America, Europe, or the Far East. My Real Profit will automatically download all marketplaces within that region.
Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.
My Real Profit supports all Amazon marketplaces worldwide, including North America, Europe, and the Far East. Some reports, such as refunds or fees, may vary slightly by region.
My Real Profit refreshes most reports every 30 minutes. Financial reports reconcile Amazon fees, VAT, refunds, and COGS, so you always see real profit, not just payouts.
At the moment, My Real Profit supports Amazon Seller Central only.
Yes. You can connect and manage multiple Amazon accounts within one My Real Profit workspace. There’s no limit on the number of connected accounts.
Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.
You’ll have full feature access. The only limitation is two months of historical data. LTV Analytics still loads up to 18 months of data. After switching to a paid plan, the platform will automatically upload your full historical data.
My Real Profit pulls as much data as possible from the API — up to 24 months of sales and fees and 60 days of PPC data. To get accurate P&L for earlier periods, our team can help manually import older data that isn’t available via API.
Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.
My Real Profit has no product limits. We serve clients with 50,000 to 100,000 products or more.
My Real Profit is an official Amazon Developer. All data is stored securely on Amazon Web Services (AWS) using enterprise-grade encryption and privacy protocols.
Not yet. My Real Profit currently focuses on Amazon sellers, but other platforms are in development.
The My Real Profit analytics team can build custom dashboards or modify existing reports for your business. Advanced Custom Plan users receive 5 hours of free customization per month.
My Real Profit calculates profit using ordered sales, ensuring real-time accuracy without waiting for Amazon disbursements.
Webinar: The Real Connection Between Your Star Rating and Your Profit