For CPG brands

Insights beyond
the first sale

Go beyond surface-level data with our CPG analytics.
My Real Profit shows exactly how repeat purchases,
subscriptions, and new customers impact your bottom line.

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We’re part of:

Best Seller in Hair Fragrances

Best Seller in Energy Chews

Best Seller in Deodorants

Best Seller in Sea Vegetables

Best Seller in Massage Lotions

Best Seller in Creatine

Best Seller in Facial Oils

Best Seller in Turmeric Supp.

Use cases

Watch how
our CPG retail analytics
turns your data into profit

NTB Profit

Track every KPI with
NTB vs Repeat breakdown

Go beyond basic sales and Amazon customer analytics. See profit, conversion rate,
TACoS, AOV, and CAC split by New-to-Brand vs Repeat.

Forecasting

Forecast your Payback
Period using LTV

Measure LTV over 3, 6, or 12 months to predict profit from existing cohorts. Refine retargeting, set LTV ACoS goals, and scale sustainably.

Market Share

Track your NTB Market Share
for Generic and Branded Terms

Combine SQP and PPC data to reveal keyword-level market share for
generic and branded terms. See where your brand dominates or loses ground.

Break-Even ACoS

Define your Break-Even
ACoS Based on LTV

Automatically calculate break-even ACoS using LTV cohort. Share with
your PPC team to scale profitably without overspending.

Subscribe & Save

Find the Optimal
Subscribe & Save Discount

Analyze how discounts impact subscription growth and retention with our CPG retail analytics.
Filter out fake subscribers to find the ideal balance between acquisition and loyalty.

Our insights
+
Your data
=
More Profit

See your real CPG data analytics —
beyond revenue

Start your free trial and uncover the truth behind LTV, repeat rate,
and advertising efficiency.

Start free trial Book a demo

No long-term contracts
No setup fees
No credit card required

Numbers

Why Brands Choose
My Real Profit

Brands across the globe rely on our platform daily

Start free trial Book a demo

60%
Average NTB sales share. Do you know yours?
3x+
Daily logins per brand
$5B+
Tracked in sales through our platform
100+
Hours saved per month, per seller.

LTV & Subscriptions
CPG Profit & Loss
CPG Day-to-day
SQP Market Share & Funnel
Advertising Analytics

Key products

See the real impact
of your decisions

LTV & Subscriptions

Understand every stage
of your customer lifecycle

A multi-page report, part of our consumer packaged goods analytics, built for CPG brands with repeat buyers. See New-to-Brand vs Repeat revenue, Subscribe & Save trends, cancellations, lifetime profit by cohort, and breakeven ACoS targets — all in one place.

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CPG Profit & Loss

See how first-time and repeat customers impact profit

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The first-ever P&L report built specifically for Amazon CPG brands. Every cost and margin line is split by New-to-Brand and Repeat customers, showing how discounts, S&S costs, or fees affect long-term profitability.

CPG Day-to-day

Switch between customer
types with a single click

A real-time dashboard that breaks down every key metric — sales, sessions, conversion rate, margin, and more — by New-to-Brand and Repeat customers.

Click once to see performance for new buyers, click again to see loyal ones. Instantly understand which side of your customer base drives today’s results.

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Advertising Analytics

See which ads grow lifetime
value and which burn it

Developed with top-level Amazon PPC professionals to bring clarity to complex data. From campaign-level to keyword-level insights, analyze which ads attract repeat buyers and which only drive one-time orders.

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Our insights
+
Your data
=
More Profit

See your real CPG data analytics —
beyond revenue

Start your free trial and uncover the truth behind LTV, repeat rate,
and advertising efficiency.

Start free trial Book a demo

No long-term contracts
No setup fees
No credit card required

Products

See the real impact
of your decisions

Profit Dashboard

Get instant visibility into your daily profit.

Used daily to check how your business performs today or how it did yesterday. A go-to dashboard for spotting margin drops, low-profit ASINs, or sales spikes across your catalog.

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Profit Calculator

Test your pricing and cost scenarios before acting.

Calculate per-unit margins instantly. See how price or fee changes affect your breakeven point and adjust PPC spend based on ROAS or ACoS thresholds.

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FBA Inventory

Manage stock levels with precision.

Our system flags products as critical, urgent, healthy, or overstocked based on real sales velocity and PPC performance — helping you act before you run out or overorder.

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Plan vs Actual

Stay on track toward your monthly goals.

Compare your planned vs. actual sales and profit by product or category. Quickly identify underperforming areas and adjust strategy before targets slip.

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Ivan Tsvilik CEO at True Sea Moss

Before My Real Profit, we treated all revenue the same. Now, we separate strategies for new-to-brand and repeat buyers, optimize ad spend accordingly, and finally understand where real lifetime value comes from.

Get insights
that drive action

My Brand vs Competitors

Benchmark your performance against the market.

Compare CTR, ATC, and CVR to your competitors by keyword. Identify high-relevancy terms where you outperform and gaps where competitors gain share.

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Traffic Analytics

See where your traffic really comes from.

Break down sessions by organic vs. paid source and understand conversion rate trends. Use it to detect when ads start driving less efficient traffic or when organic visibility improves.

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Refunds Analytics

Find and fix the real causes of product returns.

Track refund rates by refund date or even order date. Use it to update your content, address customer pain points, and spot quality or fulfillment issues early to reduce margin loss.

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Keyword Frequency Trends

Discover what the market is searching for next.

See 1M+ keywords with top 3 ASINS by sales, and find where competitors rank and you don’t. Identify new market opportunities and shifts in customer demand before they peak.

Explore more

Our insights
+
Your data
=
More Profit

See your real CPG data analytics —
beyond revenue

Start your free trial and uncover the truth behind LTV, repeat rate,
and advertising efficiency.

Start free trial Book a demo

No long-term contracts
No setup fees
No credit card required

FAQ

Every question, answered

Start free trial Book a demo

Can sellers view separate New-to-Brand and Repeat revenue in My Real Profit?

Yes. Every dashboard inside My Real Profit can toggle between New-to-Brand and Repeat views in one click — showing which audience drives your growth.

How does My Real Profit calculate New-to-Brand and Repeat data if Amazon hides customer details?

My Real Profit uses anonymized customer email IDs combined with order and ad reports to accurately identify New-to-Brand and Repeat buyers — without violating Amazon’s privacy rules.

How does My Real Profit calculate Subscribe & Save performance for CPG brands?

My Real Profit identifies real vs. fake Subscribe & Save (S&S) orders by order ID and customer ID, tracks cancellations, and calculates discount impact — helping you measure true retention and long-term profit.

Does My Real Profit include advertising, coupon, and discount costs in LTV analysis?

Yes. All discounts, S&S rebates, and coupons are automatically included in My Real Profit’s lifetime profitability metrics.

Can My Real Profit calculate cohort retention and breakeven ACoS/ROAS for CPG brands?

Yes. My Real Profit’s LTV & Subscriptions report includes cohort retention curves and breakeven ACoS/ROAS metrics, allowing you to align ad spend with customer lifetime value.

Can My Real Profit predict lifetime sales and profit by cohort?

Yes. My Real Profit uses cohort analysis to project 1-, 3-, 6-, and 12-month lifetime sales and profit, helping you optimize acquisition cost and pricing strategy.

How long does onboarding with My Real Profit take?

Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.

Does My Real Profit offer a free trial?

Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.

Does My Real Profit work with both Amazon Seller Central and Vendor Central?

At the moment, My Real Profit supports Amazon Seller Central only.

Can My Real Profit migrate my data from another Amazon analytics tool?

Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.

Insights beyond the first sale

Watch how our CPG retail analytics turns your data into profit

Track every KPI with NTB vs Repeat breakdown

Forecast your Payback Period using LTV

Track your NTB Market Share for Generic and Branded Terms

Define your Break-Even ACoS Based on LTV

Find the Optimal Subscribe & Save Discount

Why Brands Choose My Real Profit

See the real impact of your decisions

Understand every stage of your customer lifecycle

See how first-time and repeat customers impact profit

Switch between customertypes with a single click

Identify profitable market share and hidden cannibalization

See which ads grow lifetime value and which burn it

See the real impact of your decisions

Get insights that drive action

Every question, answered

Insights beyond
the first sale

Watch how
our CPG retail analytics
turns your data into profit

Track every KPI with
NTB vs Repeat breakdown

Forecast your Payback
Period using LTV

Track your NTB Market Share
for Generic and Branded Terms

Define your Break-Even
ACoS Based on LTV

Find the Optimal
Subscribe & Save Discount

Why Brands Choose
My Real Profit

See the real impact
of your decisions

Understand every stage
of your customer lifecycle

Switch between customer
types with a single click

Identify profitable market share
and hidden cannibalization

See which ads grow lifetime
value and which burn it

See the real impact
of your decisions

Get insights
that drive action