For durable goods sellers

Compete smart. Win with data

My Real Profit turns fragmented reports into a single
source of truth, giving you instant insight into
performance, profit, and growth opportunities.

Start free trial Book a demo

We’re part of:

Best Seller in Home & Kitchen

Best Seller in Headbands

Best Seller in Fire Safety

Best Seller in Cutting Boards

Best Seller in Men's Pajamas

Best Seller in Stick Umbrellas

Best Seller in Books

Best Seller in Bunion Pads

Use cases

Watch how clarity
turns into profit

Audit

Define the Root Cause
of Growth or Decline

Quickly spot what drives performance shifts, like conversion drops,
traffic loss, or rising costs, and act fast to restore or accelerate growth.

SQP + PPC

Use SQP to Grow
Your Market Share

SQP combined with PPC data to see where you dominate and where
competitors are gaining share. Find high-opportunity keywords,
reallocate ad spend, and track trends.

All-in-One

Ecosystem of Reports
for Every Department

One system for all: comprehensive analytics for Amazon sellers,
including inventory forecasting, PPC analytics, P&L tracking, Market share,
and KPI monitoring to keep every team aligned on profit and growth.

Benchmarking

Benchmark Your
Brand vs Market

Compare your CTR and CVR to category averages. Identify if visibility, content, or creative limits growth and adjust to outperform competitors.

Advertising

Optimize ACoS
and Increase Profit

Reveal wasted ad spend and keyword inefficiencies across detailed
PPC reports, from keyword analytics to hourly ppc by placement.

Our insights
+
Your data
=
More Profit

See what’s really
driving your growth

From BSR to SQP and ACoS. Uncover what
actually moves your margins - not just your sales.

Start free trial Book a demo

No long-term contracts
No setup fees
No credit card required

Numbers

Why Sellers Choose
My Real Profit

Sellers across the globe rely on our platform daily

Start free trial Book a demo

90%
Brands uncover hidden KPIs
3x+
Daily logins per brand
$5B+
Tracked in sales through our platform
100+
Hours saved per month, per seller.

Day-to-day
SQP Market Share & Funnel
Profit & Loss
FBA Inventory
Advertising Analytics

Key products

See the real impact
of your decisions

Day-to-day

Find the real reason
behind your sales changes

All your core Amazon KPIs — sessions, conversion rate, PPC performance, margin — in one place. Check daily, weekly, or monthly views to instantly understand what caused the change and what to fix next.

Explore more

Profit & Loss

See exactly where your profit leaks

A structured P&L that calculates gross margin after each cost group, helping you pinpoint whether profit loss comes from rising fees, refund rates, or marketing spend. Stop guessing and know precisely which factor impacts your bottom line.

Explore more

FBA Inventory

Manage stock levels with precision

Our system flags products as critical, urgent, healthy, or overstocked based on real sales velocity and PPC performance — helping you act before you run out or overorder.

Explore more

Advertising Analytics

See which ads
grow profit and which burn it

Developed with top-level Amazon PPC professionals to bring clarity to complex data. From campaign-level to keyword-level insights, analyze what’s actually driving profitable traffic.

Explore more

Our insights
+
Your data
=
More Profit

See what’s really
driving your growth

From BSR to SQP and ACoS. Uncover what
actually moves your margins - not just your sales.

Start free trial Book a demo

No long-term contracts
No setup fees
No credit card required

Products

See the real impact
of your decisions

Profit Dashboard

Get instant visibility into your daily profit.

Monitor all key metrics by account and Parent/Child ASIN in real time. Spot sudden drops, low-profit ASINs, or unusual spikes before they affect your bottom line.

Explore more

Profit Calculator

Test your pricing and cost scenarios before acting.

Calculate per-unit margins instantly. See how price or fee changes affect your breakeven point and adjust PPC spend based on ROAS or ACoS thresholds.

Explore more

Plan vs Actual

Stay on track toward your monthly goals.

Compare your planned vs. actual sales and profit by product or category. Quickly identify underperforming areas and adjust strategy before targets slip.

Explore more

My Brand vs Competitors

Benchmark your performance against the market.

Compare CTR, ATC, and CVR to your competitors by keyword.Identify high-relevancy terms where you outperform and gaps where competitors gain share.

Explore more

Chris Kjeldsen CEO at CGK Linens

20+ people rely on MRP daily in decision making processes

100%

Plan vs. actual by SKU

12%

Refund loss reduction

160hrs

Saved a month

Get insights
that drive action

Traffic Analytics

See where your traffic really comes from.

Break down sessions by organic vs. paid source and understand conversion rate trends. Use it to detect when ads start driving less efficient traffic or when organic visibility improves.

Explore more

Refunds Analytics

Find and fix the real causes of product returns.

Track refund rates by refund date or even order date. Use it to update your content, address customer pain points, and spot quality or fulfillment issues early to reduce margin loss.

Explore more

Keyword Frequency Trends

Discover what the market is searching for next.

See 1M+ keywords with top 3 ASINS by sales, and find where competitors rank and you don’t. Identify new market opportunities and shifts in customer demand before they peak.

Explore more

Our insights
+
Your data
=
More Profit

See what’s really
driving your growth

From BSR to SQP and ACoS. Uncover what
actually moves your margins - not just your sales.

Start free trial Book a demo

No long-term contracts
No setup fees
No credit card required

FAQ

Every question, answered

Start free trial Book a demo

How does My Real Profit calculate profit?

My Real Profit uses advanced calculations that enable real-time profit analysis on an accrual basis. Learn more about our profit calculation method here: intercom.help/myrealprofit

Can My Real Profit alert me to low inventory or overstock situations?

Yes. The FBA Inventory report in My Real Profit flags SKUs as Critical, Urgent, Healthy, or Overstock based on real sales velocity.

How long does onboarding with My Real Profit take?

Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.

Does My Real Profit offer a free trial?

Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.

Does My Real Profit work with both Amazon Seller Central and Vendor Central?

At the moment, My Real Profit supports Amazon Seller Central only.

Can My Real Profit migrate my data from another Amazon analytics tool?

Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.

Compete smart. Win with data

Watch how clarity turns into profit

Define the Root Cause of Growth or Decline

Use SQP to Grow Your Market Share

Ecosystem of Reports for Every Department

Benchmark Your Brand vs Market

Optimize ACoS and Increase Profit

Why Sellers Choose My Real Profit

See the real impact of your decisions

Find the real reason behind your sales changes

Identify profitable market share and hidden cannibalization

See exactly where your profit leaks

Manage stock levels with precision

See which ads grow profit and which burn it

See the real impact of your decisions

Get insights that drive action

Every question, answered

Watch how clarity
turns into profit

Define the Root Cause
of Growth or Decline

Use SQP to Grow
Your Market Share

Ecosystem of Reports
for Every Department

Benchmark Your
Brand vs Market

Optimize ACoS
and Increase Profit

Why Sellers Choose
My Real Profit

See the real impact
of your decisions

Find the real reason
behind your sales changes

Identify profitable market share
and hidden cannibalization

See which ads
grow profit and which burn it

See the real impact
of your decisions

Get insights
that drive action