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Plan vs Actual

Stay on track
toward
your monthly goals

Compare your planned vs. actual sales and profit by
account or product.
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We’re part of:

Amazon - Markerplace developer council Amazon - Seller central partner network

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Energy Chews
Neuro

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

Features

Powerful features
for
powerful teams

Target comparison

Compare planned and
actual results across all key KPIs

Set targets for sales, units, PPC spend, and profit — then track how your real results align with the plan using the Amazon monthly plan and actual report.

You can compare at:

  • Account level
  • Brand level
  • Parent ASIN
  • Child ASIN

This gives you a clear, structured view of where you are on track and where performance is falling short.

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SKU performance

Highlight under-performing SKUs
before they affect results

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The report highlights products that are trending below target.

You can quickly see:

  • Which SKUs are dragging performance
  • Where sales or margin started to decline

This helps you take corrective action before the gap becomes too big to fix.

Progress tracking

See if you're on track
based on % of the month passed

Plan vs Actual calculates progress as a percentage of the month.
If 30% of the month has passed and you've
reached 30% of your target, you know you're on track.

If you're behind pace, the dashboard highlights the gap immediately so you can adjust ads, pricing, or promotions before the month closes.

This turns planning into a simple daily check instead of a last-minute scramble.

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  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

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  • No long-term contracts
  • No setup fees
  • No credit card required
FAQ

Every question, answered

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My Real Profit requires connections to the SP-API and Advertising API. You need “Edit” permissions for the Selling Partner App Store and Campaign Manager access to integrate My Real Profit successfully.
My Real Profit integrates via Amazon’s SP-API, ensuring full compliance and secure, automated data synchronization.
No. My Real Profit only pulls data from your account — it doesn’t make any edits or changes. You don’t need to worry about it altering your listings or settings.
No. You only need to connect by region — North America, Europe, or the Far East. My Real Profit will automatically download all marketplaces within that region.
Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.
My Real Profit supports all Amazon marketplaces worldwide, including North America, Europe, and the Far East. Some reports, such as refunds or fees, may vary slightly by region.
My Real Profit refreshes most reports every 30 minutes. Financial reports reconcile Amazon fees, VAT, refunds, and COGS, so you always see real profit, not just payouts.
At the moment, My Real Profit supports Amazon Seller Central only.
Yes. You can connect and manage multiple Amazon accounts within one My Real Profit workspace. There’s no limit on the number of connected accounts.
Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.
You’ll have full feature access. The only limitation is two months of historical data. LTV Analytics still loads up to 18 months of data. After switching to a paid plan, the platform will automatically upload your full historical data.
My Real Profit pulls as much data as possible from the API — up to 24 months of sales and fees and 60 days of PPC data. To get accurate P&L for earlier periods, our team can help manually import older data that isn’t available via API.
Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.
My Real Profit has no product limits. We serve clients with 50,000 to 100,000 products or more.
My Real Profit is an official Amazon Developer. All data is stored securely on Amazon Web Services (AWS) using enterprise-grade encryption and privacy protocols.
Not yet. My Real Profit currently focuses on Amazon sellers, but other platforms are in development.
The My Real Profit analytics team can build custom dashboards or modify existing reports for your business. Advanced Custom Plan users receive 5 hours of free customization per month.
My Real Profit calculates profit using ordered sales, ensuring real-time accuracy without waiting for Amazon disbursements.
Webinar: The Real Connection Between Your Star Rating and Your Profit