Funnel Analysis

Amazon Competitor Analysis: benchmark your funnel

Compare your CTR, add-to-cart rate, and conversion rate with the market, keyword by keyword, and see where shoppers choose someone else.

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What is Amazon competitor analysis in My Real Profit?

Amazon competitor analysis inside My Real Profit compares your funnel with the market for each keyword and ASIN. In the app, you find it as the Funnel Analysis page of Market Share & Funnel.

Your own CTR or conversion rate means little on its own. The same CTR can be weak on one keyword and normal on another. This kind of Amazon competitor research puts your CTR, add-to-cart (ATC) rate, and conversion rate (CVR) next to the market average for the same keyword. So you see where the gap is, and at which stage of the funnel.

Features

How this Amazon competitor research tool helps you

Everything below serves one job: spotting the keywords where shoppers slip away to other listings, and choosing what to fix first.

Funnel stages
Funnel Score
Period comparisons

Find the funnel stage where you lose shoppers

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Each stage points to a different problem. If your CTR is below the market, shoppers see your product and click another one: check the main image, price, title, and reviews. If CTR is fine and the ATC rate is low, the listing does not build enough intent: check the content, images, and offer. If both are fine and CVR is low, shoppers want the product and still do not buy it.

Pick the keywords worth working on first

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You may have hundreds of keywords to check. The Funnel Score sums up your performance across impressions, clicks, add-to-carts, and purchases on a scale from 0 to 10. A score of 5 means you perform at the market average. A keyword with strong search demand and a low score is where you have the most room to take more of that demand.

Check what changed after a fix

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After you change a main image, a price, or a PPC strategy, compare two periods. You see how CTR, ATC rate, and CVR moved on each keyword. This does not prove that one change caused the result. It shows when and where the funnel changed, so you know where to look. Check your price against the market price too, before you credit a content change.

Key features of My Real Profit

Competitor Analysis sits next to the other My Real Profit reports, and a human data team stands behind all of them. The platform also covers:

Profit and Loss Statement
Follow each dollar from sales down to net profit in the Amazon profit and loss statement, with COGS, Amazon fees, refunds, and marketing as separate lines.
KPI Dashboard
Scan your core Amazon KPIs in a single heat-map table.
Advertising Analytics
Break down campaign results hour by hour in advertising analytics.
Customer Lifetime Value
Measure what a customer is worth over the months with customer lifetime value, cohorts, and Subscribe & Save retention.
Search Query Performance
Watch your search query market share at every step: impressions, clicks, cart adds, and purchases.
Returns Analytics
Learn what drives returns and how your refund rate moves by day, week, and month.

Data comes in through Amazon's official SP-API and Advertising API and refreshes on its own. It only reads data, so it never changes your listings or prices.

How to use this Amazon competitor analysis tool

Three steps take you from sign-up to your first funnel comparison.

Step 1. Create your account

Press 'Compare my funnel' above, complete the form, then click 'Start 21-day free trial'.

My Real Profit with ‘Compare my funnel’ button

You don't need a credit card.

Step 2. Connect your Amazon account

Choose 'Connect Amazon Account' and select your region: North America, Europe, or Far East. Add your Advertising account as well, so PPC data comes in too. The whole connection takes less than five minutes.

Amazon account connection screen in My Real Profit

Step 3. Open Funnel Analysis

Data starts importing right away, and full reports are ready in 2 to 3 days. Open Market Share & Funnel under Advanced in the left menu, then the Funnel Analysis tab. Select a keyword or an ASIN to see your CTR, ATC rate, and CVR beside the market's.

You need the Advanced plan for this report.

Who is Amazon seller competitor analysis for?

CPG brand teams

See which high-demand keywords you underperform on, and at which funnel stage, before you plan the next quarter.

PPC teams

Find keywords where the ad spend is fine and the listing loses shoppers after the click.

Listing and creative teams

Check how CTR and CVR moved after a new main image, title, or A+ content.

Amazon agencies

Show each client where their funnel trails the market, with one benchmark for every account.

See where you lose shoppers to the market

An Amazon competitors analysis that stops at who ranks above you shows who wins the shopper. It does not show why.

Competitor Analysis inside My Real Profit compares your funnel with the market on every keyword. You see where you lose shoppers, which keywords give you the clearest chance to grow, and whether your fixes worked. You can test it on your own keywords during the 21-day free trial.

FAQ

Every question, answered

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How do I find competitor keywords on Amazon?

This report starts from your own keywords, the search terms where your ASINs already get impressions. It shows how the market performs on those terms. It does not pull the full keyword list of a specific competitor ASIN.

Do I need Amazon Brand Registry?

Market data at keyword level comes from Amazon Brand Analytics, which is available to brands in Brand Registry. Without it, this report has no market data to compare with.

How often does the market data update?

Amazon publishes search query data once a week. In My Real Profit, Market Share & Funnel updates weekly, up to 2 days after Amazon publishes the report.

Can I use it with Vendor Central?

No. It needs an Amazon Seller Central account. Vendor Central accounts can't be connected.

How is my Amazon data protected?

My Real Profit is an official Amazon developer. Your data is kept on Amazon Web Services (AWS) under enterprise-grade encryption.

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