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My Brand vs Competitors

Benchmark your
performance against the market

Compare CTR, ATC, and CVR to your competitors
by keyword with our Amazon competitor analysis.
Start free trial Book a demo

We’re part of:

Amazon - Markerplace developer council Amazon - Seller central partner network

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Energy Chews
Neuro

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

Features

Powerful Amazon brand analytics
for powerful teams

Full funnel metrics

Compare CTR, ATC, and CVR by
keyword for every ASIN

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See how each ASIN performs across the funnel at keyword level using our Amazon competitor research tool.

You can compare your CTR, ATC rate, and CVR directly against market averages by keyword to understand where the issue appears:

  • Customers don’t click
  • Customers click but don’t add to cart
  • Customers add to cart but don’t convert

Our Amazon seller competitor analysis helps you pinpoint the exact stage where you underperform.

Funnel Score

Use our brand analytics (Amazon) to identify growth keywords
with the Funnel Score

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The Funnel Score is a unique metric that helps you find Amazon competitor keywords with the strongest growth potential.

It evaluates performance across the entire funnel - impressions, clicks, ATCs, and purchases using Amazon marketplace analytics.

Discover which Amazon competitor search terms have strong demand but weak performance from your brand. These become your clear targets for Amazon competitor analysis and optimization or PPC scale.

Period comparisons

Compare funnel performance across any period with our Amazon competitor research

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Track how your CTR, ATC rate, and CVR change over time using Amazon competitor search terms data.

You can compare periods to see:

  • Where your visibility dropped
  • Where competitors gained
  • Where your funnel improved or declined

This immediately shows whether optimizations, price changes, or content updates had an impact.

  • Our insights
  • +
  • Your data
  • =
  • More Profit
Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

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  • No long-term contracts
  • No setup fees
  • No credit card required
FAQ

Every question, answered

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My Real Profit requires connections to the SP-API and Advertising API. You need “Edit” permissions for the Selling Partner App Store and Campaign Manager access to integrate My Real Profit successfully.
My Real Profit integrates via Amazon’s SP-API, ensuring full compliance and secure, automated data synchronization.
No. My Real Profit only pulls data from your account — it doesn’t make any edits or changes. You don’t need to worry about it altering your listings or settings.
No. You only need to connect by region — North America, Europe, or the Far East. My Real Profit will automatically download all marketplaces within that region.
Connecting your Amazon account to My Real Profit takes less than five minutes. Once connected, the platform automatically imports your historical data, and you’ll be able to access your full reports within 2–3 days.
My Real Profit supports all Amazon marketplaces worldwide, including North America, Europe, and the Far East. Some reports, such as refunds or fees, may vary slightly by region.
My Real Profit refreshes most reports every 30 minutes. Financial reports reconcile Amazon fees, VAT, refunds, and COGS, so you always see real profit, not just payouts.
At the moment, My Real Profit supports Amazon Seller Central only.
Yes. You can connect and manage multiple Amazon accounts within one My Real Profit workspace. There’s no limit on the number of connected accounts.
Yes. My Real Profit offers a 21-day free trial, no credit card required. You’ll have full access to all reports and features.
You’ll have full feature access. The only limitation is two months of historical data. LTV Analytics still loads up to 18 months of data. After switching to a paid plan, the platform will automatically upload your full historical data.
My Real Profit pulls as much data as possible from the API — up to 24 months of sales and fees and 60 days of PPC data. To get accurate P&L for earlier periods, our team can help manually import older data that isn’t available via API.
Yes. After you switch to a paid plan, the My Real Profit support team will help migrate your data from your previous tool so nothing is lost.
My Real Profit has no product limits. We serve clients with 50,000 to 100,000 products or more.
My Real Profit is an official Amazon Developer. All data is stored securely on Amazon Web Services (AWS) using enterprise-grade encryption and privacy protocols.
Not yet. My Real Profit currently focuses on Amazon sellers, but other platforms are in development.
The My Real Profit analytics team can build custom dashboards or modify existing reports for your business. Advanced Custom Plan users receive 5 hours of free customization per month.
My Real Profit calculates profit using ordered sales, ensuring real-time accuracy without waiting for Amazon disbursements.