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SQP Market Share & Funnel

Amazon Search Query Performance Report for Sellers

See your keyword-level market share against competitors, with funnel and PPC on the same row, so you know why a keyword is losing sales.
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We’re part of:

Amazon - Markerplace developer council Amazon - Seller central partner network

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Flushable Wipes
Good Wipes

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

What is the Amazon SQP report?

The Amazon Search Query Performance report (SQP) in MyRealProfit is our Market Share & Funnel report. It shows how your ASINs win or lose share on the keywords your customers actually search.

For each keyword, you see your impression share, click share, ATC Share, and purchase share against the total search volume, with your PPC on the same row.

Features

How the report
helps you

Market share
by keyword

For the keywords in your filter, you see your impression share, click share, ATC Share, and purchase share against total Search Query Volume.

So you know your true market share, not just your own sales.

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Funnel Score: one number
per keyword

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One score per keyword from 0 to 10 that combines CTR, add-to-cart rate, cards-to-purchases, and conversion rate versus the market.

A score of 5 means you match the market, green is above, red is below. So you see which step is below the market at a glance.

SQP and PPC
on one row

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Each keyword row shows PPC Spend and ACoS next to your share metrics, so you see where ad spend buys visibility and where it does not.

Compare view for
early share loss

The Compare tab puts this period next to the last one and flags keywords where your clicks or impression share fell, and whether the market moved too.

So you catch losses before they hit revenue or organic rank.

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Breakdown for
cannibalization

Break performance down by account, Parent ASIN, Child ASIN, or keyword.

When several of your products chase the same keyword, you see which one wins the share and whether your PPC spend goes to your best product.

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Price context on
every keyword row

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Avg Price (Market) sits next to Avg Price (Brand) on every keyword row.

So a low add-to-cart rate on a higher price reads as normal, not a content problem, before you change the listing.

Key features of the tool

The Amazon Search Query Performance report is one report inside MyRealProfit. When a keyword loses share, and you want the full picture, the platform has a report for it:

  1. 1 Profit Dashboard

    Live sales and profit for your whole account, so you know today's numbers before the day ends.

  2. 2 Profit & Loss

    A full Amazon profit and loss statement that removes fees, refunds, VAT, and COGS, so your profit line is the real one.

  3. 3 Advertising Analytics

    Go deep on Amazon advertising analytics, down to hourly performance, when ACoS on a keyword moves.

  4. 4 Amazon KPI Dashboard

    All your core Amazon KPIs in one daily, color-coded table, so you spot what changed across the account.

  5. 5 LTV & Subscriptions

    See what an Amazon customer lifetime value is worth over a year, not just the first order, plus Subscribe & Save retention.

  6. 6 FBA Inventory

    Amazon inventory management that forecasts stock, so a keyword that wins more sales never ends in a surprise stockout.

MyRealProfit reads your data through the official SP-API and Advertising API, updates automatically, and only reads data, so it never changes your listings or prices.

How to use the Amazon SQP report

Here is the full flow, from sign-up to your first keyword view.

Step 1. Create your account

Click the 'Set up SQP report' button at the top of the page. Fill in the form and choose your business type, then click 'Start 21-day free trial'. No credit card is required.

MyRealProfit with the Set up SQP report button

Step 2. Connect your Amazon account

On the Accounts page, click 'Connect Amazon Account' and connect by region (North America, Europe, or Far East). This takes under five minutes.

Connect Amazon Account page in MyRealProfit

Step 3. Get the SQP Market Share & Funnel report

Your data imports automatically and you land on the Profit Dashboard (full reports are ready in 2 to 3 days). In the left menu, under Advanced, click Market Share & Funnel. This is your Search Query Performance report.

Market Share & Funnel dashboard

See it in the video below. In the walkthrough, you can:

  • Switch between the Market Share and Funnel Analysis pages, and read PPC Spend and ACoS on the same keyword row.
  • Open the SQP sub-tabs (SQP By Week, By Keyword, By Parent, By Child, Compare, and All SQP) and sort by clicks, the most reliable metric.
  • Filter by search query or ASIN, and exclude your brand name when you test a content change, so branded traffic does not skew the result.

Who is the Amazon SQP report for?

Amazon sellers and brand owners

See your real market share by keyword, not just your own sales.

PPC managers

Read share metrics with PPC Spend and ACoS on the same keyword row.

Listing and content teams

Test a new main image or A+ content using Funnel Score, with branded keywords excluded.

Agencies

Audit many ASINs and brands fast, and spot cannibalization across a catalog.

Your Amazon search query performance in one view

A keyword can lose share for many reasons, and raw SQP data won't tell you which. This Search Query Performance report puts your market share, funnel, and PPC in one view, on your real Amazon data. See if a drop is you or the market, find the weak step, and check price before you act. Start with a 21-day free trial, no credit card required.

FAQ

Every question, answered

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Amazon's SQP data gives you raw impressions, clicks, and purchases per keyword. MyRealProfit turns that into your share of each keyword against the total market, puts PPC Spend and ACoS on the same row, adds the Funnel Score, and shows cannibalization across your ASINs.
The SQP By Week view shows the top 500 keywords, and the All SQP tab holds the complete raw dataset in one table.
Clicks are the most reliable metric here. Add-to-cart and purchase figures use an attribution window that can undercount, especially for large variation families.
Yes. Use the Funnel Score to see which step moved, and exclude your brand name from the filter first, so branded traffic does not skew the result.
No. It only pulls data. It never edits your listings, prices, or settings.
Yes, 21 days with full feature access, no credit card required. The only limit during the trial is two months of history; your full history loads after you move to a paid plan.
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Only 2 clicks stand between you
and data you've never seen before

Book a free demo call or start your free trial today and see
exactly how it works for your business.

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