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Grow your Amazon profit, live

Tiny adjustments with big effects.

Starts Wednesday, September 16, 1 PM ET

  • 15 Days
  • 07 Hours
  • 23 Min
  • 34 Sec

Your account data already holds the answers. In 60 minutes, see which reports to open and what to change for instant results.

Register for the webinar

Free to attend. Can't make it live? Register anyway and we'll send you the recording.

Demian Lazurko Host: Demian Lazurko Founder of My Real Profit Analytics used by the best CPG brands worldwide

The CPG brands already running on this data

Kitsch logoDr. Squatch logoGoodwipes logoSeed logoCreate logoTrue Sea Moss logoSalt & Stone logo
Who it's for

Built for CPG brands with more data than time to read it

  • Brands past $100K a month, where the numbers are reliable enough to act on
  • Teams raising ad spend who need a ceiling they can defend
  • Sellers watching one number for a catalogue that behaves nothing alike
  • Operators who know margin is leaking and cannot point at where
What you will learn

Your data is your profit. You just need to know how to use it.

Four places the money is already sitting in your account. I open each report live, show you the number that matters, and the one change to make.

  1. Stop paying for sales you would have made anyway

    You already rank for these searches. Ads on top of that buy orders that were coming anyway.

    The same revenue, on a smaller ad budget.

  2. Stop overpaying to show up for your own name

    People searching your brand already want you. Past a point, every extra dollar buys an order you had won.

    Weekly brand search report with the PPC spend column circled, falling from $368 to $151 while brand purchases hold steady

    Half the brand ad bill, and the same customers still find you.

  3. Find the searches you should be winning and are not

    A perfect match for your product, and you never appear on it. Nothing in your reports flags it, because you were never there.

    New orders from shoppers who never saw you.

  4. Start growing your subscriptions with the right coupon strategy

    Subscribe and Save is the closest thing Amazon gives you to recurring revenue. The coupon you set decides who starts a subscription, and who is still there on the third delivery.

    Subscription count chart tracking active subscriptions against the same weeks last year

    Revenue that repeats on its own, instead of buying the same customer twice.

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How it works

Sixty minutes, then you can run it yourself

  1. No build, no integration, no data project. Every report is already in your account.

  2. I show the screens, the numbers to read, and the decision that follows.

  3. You can repeat it by hand every month. It works.

  4. Most brands decide they would rather it ran itself. That is where My Real Profit comes in, and not before.

Demian Lazurko on stage explaining what moves a brand's organic rank on Amazon
Demian Lazurko presenting an Amazon organic rank and PPC spend breakdown on stage at a seller conferenceDemian Lazurko walking a conference audience through an Amazon search query performance funnel
Meet your host

Demian Lazurko

Founder of My Real Profit

After years working with CPG brands and agencies, Demian kept seeing big calls made on averages and incomplete data. My Real Profit was built to fix that.

  • Co-founder and CEO of My Real Profit, the Amazon analytics platform 1,500+ brands run on
  • Spent years as a data analyst before founding My Real Profit
  • Speaks at Amazon seller conferences on profit, PPC and search query data
  • Runs onboarding for new CPG brands himself, so he sees their numbers first-hand

In this webinar he walks through the reports behind those decisions and shows how a CPG brand turns them into a plan for the next month.

Brands Demian taught to run on data

Kitsch logoDr. Squatch logoGoodwipes logoSeed logoCreate logoTrue Sea Moss logoSalt & Stone logo
Attendee bonus: CPG tool

Estimate how much you can afford to spend on Amazon ads

Free for everyone who registers

The most you can spend to win an order and still make money. Different for every product you sell.

  • Understand your real advertising limits
  • See how margins impact what you can afford to spend
  • Make more informed decisions when scaling campaigns
Ad spend ceiling Creatine

121%

Over 100%, because repeat customers pay you back.

Your product price
$39.99
Margin before ads
55%

Register for the webinar

Free to attend. Can't make it live? Register anyway and we'll send you the recording.

FAQ

Frequently asked questions

Save my spot
The webinar takes place on Wednesday, September 16 at 1 PM ET. Registered attendees receive the access details before the session.
CPG brands selling on Amazon: founders, operators, marketing teams, and anyone responsible for Amazon growth or profitability.
No. The session walks through reports you already have access to and the decisions that follow from them. My Real Profit comes up at the end, for anyone who would rather the whole thing ran automatically instead of by hand each month.
No. Bring access to Seller Central and your ads console if you want to follow along on your own numbers, but you can also just watch and repeat it later.
No. The webinar is completely free.
It is the most you can spend to win an order before that order stops making you money. It is different for every product, and knowing it per product is what turns an advertising budget into a decision instead of a guess.
You get your seat for the live session, plus a CPG tool that works out the most you can afford to spend to win an order and still make money. Run your own products through it before the call, and on the webinar Demian shows you how to read the result and act on it.
No. This webinar is open to CPG brands and Amazon sellers whether or not you currently use My Real Profit.
Register anyway. Everyone who registers gets the recording afterwards, whether or not you make it live.
  • Reports you have
  • +
  • One hour
  • =
  • Profit you keep
Find out what your own numbers are hiding

Wednesday, September 16 at 1 PM ET. Free, 60 minutes, and you leave with the reports and the thresholds to run it yourself.

Save my spot
  • Free to attend
  • Wednesday, September 16, 1 PM ET
  • Registration takes 20 seconds