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MCP server

The Amazon MCP server that turns your AI into a real analyst

Connect Claude, ChatGPT or any other AI to all of your Amazon data, already reconciled. Ask in plain English and the Amazon MCP server does the rest.

Built for Amazon brands and agencies.

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  • Works with Claude, ChatGPT, Gemini or any other AI model
  • Read-only, revocable in one click
  • Live in about two minutes
Claude
myrealprofit · connected

Which keywords am I cannibalising my own organic sales on?

Search Query Performance last 8 weeks data
Advertising performance by search term data
Organic cannibalisation check paid vs organic share skill

Three terms you already rank first page on are taking most of their orders through paid. You are paying for sales you would have won anyway. Pull back bids on these and watch organic hold.

Search query Organic rank Paid share of orders Spend at risk
stainless steel water bottle #3 68% $4,120
insulated bottle 32oz #7 41% $1,860
leakproof travel flask #2 74% $3,540

Advertising performance by campaign data
Financial data margin after all fees data
Break-even ACoS check against true margin skill

Two campaigns are above your break-even ACoS of 61%. Discovery is the worst of them, and it is not bringing new customers either, so there is no long-term case for the loss.

Campaign Spend Net ACoS Ad profit
Exact · main keywords $14,206 64.9% -$2,417
Broad · discovery $6,481 69.7% -$1,338
Exact · brand defense $2,914 16.4% $3,180

Customer cohorts last 3 months data
Sales data repeat orders data
Payback analysis by cohort skill

January and February recover by the third order. March does not: acquisition cost rose 19% while the repeat rate fell, so that group has not paid for itself yet.

Cohort Cost to acquire Repeat rate Profit per customer
January $34.10 41% $18.60
February $38.75 44% $21.40
March $46.20 29% -$4.80

Sample figures. Your AI agent reads your own reconciled MyRealProfit data.

Trusted by

1000+

industry leaders

Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Flushable Wipes
Good Wipes

3×

Optimization

100%

Branded view

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Probiotics
Seed

4×

Efficiency Gain

100%

Cost Control

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

What is the Amazon MCP server?

The Amazon MCP server is a connection between your Amazon data and your AI tool. My Real Profit provides that connection with all of your data already structured and built for an AI to query it. You set it up once, and from then on you can ask about any account you sell on: sales, ads, inventory, market share and customers, all in the same chat.

Without MCP, an AI only knows what you paste into the chat, or what you upload by hand every time you want an answer. MCP makes that connection seamless and keeps it inside the chat you already use. It is read-only and secure, and the numbers it reads are the same reconciled ones that sit behind your dashboards.

  • Works in the AI app you already use, with no developer involved
  • One connection covers every Amazon account and marketplace you sell in
  • Read-only, so your AI can read the numbers but can never change anything
  • Nothing to install, and nothing to maintain once it is on
How it works

One prompt. The rest runs itself.

Simply ask your question. The agent works out what it needs, pulls it, runs the analysis and comes back with an answer.

You ask Why did my profit drop last week?

It pulls the data it needs

Financial data Sales data Advertising performance Search Query Performance

Then runs the analysis on top

Profit driver analysis Break-even ACoS Market share check
Claude answered in 6s

Ad spend, not sales. Revenue held within 2%, but two campaigns went above your break-even ACoS after a competitor outbid you on your three biggest keywords. Your organic share on those terms is unchanged, so the traffic is still there.

Last week vs the week before Prior Last week
  • Revenue $180,900 -1.8%
  • Ad spend $38,100 +34.2%
  • Profit $28,600 -31.3%

Four steps, one message. You never name a tool.

What it can reach

All your Amazon data, already joined up.

Through MCP your AI agent can reach any of your Amazon data, and it has the analytics skills on top to know what to do with it.

Financial data

Every Amazon fee, profitability, refunds, COGS and the rest of your financial metrics.

Sales data

Sales, orders, units, sale prices and discounts, down to the child ASIN and order ID.

Advertising data

PPC metrics by campaign, keyword, search term, placement and hour.

Search Query Performance

Keyword-level SQP data by ASIN and by week, including your market share.

Customer data

Repeat rate, lifetime value and cohorts, new customers against returning.

Inventory data

FBA stock, reserved stock, inbound and unsellable units, with the history Amazon does not keep.

None of it sits in a separate silo. Ad spend is read against your true margin, keywords against your organic rank, orders against the customer behind them.

And an AI analyst on top that already knows your business

It knows advertising

Reads spend against your real margin, not just ACoS, so it can tell you which campaigns are actually losing money and which only look expensive.

It knows market share

Reads your keywords against the whole market, so it can separate a demand drop from a competitor taking your share.

It knows how the data connects

Joins those together: what a keyword costs, what the customer it brought is worth, and whether the sale was one you would have won for free.

  • Read-only by design

    No write tools exist on the server, so a misfired prompt has nothing to break.

  • Scoped, revocable tokens

    One token per workspace. Kill it from Settings without touching your Amazon connection.

  • Encrypted end to end

    Runs on the same Google Cloud infrastructure as your dashboards, encrypted at all times.

Compatibility

Works with whichever AI you already use

We did not build a separate integration per app. It is a standard MCP endpoint, so the same connection works anywhere the protocol does.

Plus n8n, Zapier, LangChain or your own agent.
If it speaks MCP, it can read your account.

Set up your MCP connection
Setup

How to set up the Amazon MCP server

About two minutes, once your Amazon account is connected.

Before you start

  1. Start a MyRealProfit trial, if you do not have an account yet.
  2. Connect Seller Central and Amazon Ads inside MyRealProfit. Read-only, takes about five minutes.
  3. Wait for the first sync so there is data behind the tools.
  4. Copy your MCP URL and token from Settings in your MyRealProfit account.
Set up your MCP connection No card required. Full access while you trial it.

Option 1 · Pick it from your app's connectors

No code. The quickest route if you use the Claude or ChatGPT app.

  1. 01 Open Claude and go to Settings, then Connectors
  2. 02 Click Add custom connector
  3. 03 Paste your MCP URL and save
  4. 04 Toggle MyRealProfit on, then ask your question

Desktop and web. Needs a paid Claude plan.

The same URL works anywhere else

This is a standard MCP endpoint, not a per-app integration. Paste the identical URL into any tool that speaks the protocol and add it in that tool's own connector settings.

ChatGPT Gemini Cursor GitHub Copilot n8n, LangChain, your own agent

Option 2 · Paste the URL and your token

For Claude Code, Cursor and any other editor where you configure MCP in a file.

claude_desktop_config.json 
{
  "mcpServers": {
    "myrealprofit": {
      "type": "url",
      "url": "https://mcp.myrealprofit.com/v1",
      "authorization_token": "YOUR_WORKSPACE_TOKEN"
    }
  }
}

Where do I find my token?

In your MyRealProfit account, under Settings. It appears once your Amazon account is connected, so connect Amazon first and the MCP URL and token are waiting for you there. The token is scoped to your workspace, read-only, and you can revoke it at any time.

Stuck on any of this? Message MyRealProfit supportand we will get your MCP connection working with you.

Who it is for

Who is the Amazon MCP server for?

Amazon brand owners

Ask what changed and why without opening a dashboard. Useful when the question is one you would not have built a report for.

PPC managers

Pull PPC spend by keyword, placement, search term, campaign or product, read it next to your financial and customer data, and have the agent draft the summary straight from the real numbers.

Agencies

One connection covers every client account, so a single prompt sweeps the whole portfolio instead of working through separate logins.

Developers and data teams

Build agents on top of clean Amazon data in Claude, ChatGPT or any other AI, with no SP-API pipeline to write first.

  • Your AI agent
  • +
  • Real numbers
  • =
  • Better calls
Your Amazon data inside
your AI agent

Connect Amazon, paste the endpoint into Claude,
and see the answers before your 21-day trial ends.

Set up your MCP connection Book a demo
  • No long-term contracts
  • No setup fees
  • No credit card required
FAQ

Every question, answered

Set up your MCP connection Book a demo
Model Context Protocol is an open standard for connecting AI agents to outside data. An MCP server exposes a set of named tools the AI agent can call on its own. Instead of pasting a screenshot or a CSV into a chat, you point the AI agent at the server once and it reads live data whenever it needs to.
You connect your Amazon account to MyRealProfit once, then paste one endpoint and a token into ChatGPT, Claude, Cursor or Gemini. That is the whole setup for an Amazon seller MCP connection, and it takes about two minutes. There is nothing to install and no code to write.
SP-API returns fragmented records that nobody has reconciled yet. Turning those into profit means joining settlements, refunds, reimbursements, storage fees, VAT and COGS, then maintaining all of it every time Amazon ships a breaking change. Our MCP server hands the AI agent the finished numbers, so it reasons about profit instead of rebuilding it.
Yes, and this is the part most tools cannot do. Standard Amazon analytics stop at the first order. MyRealProfit tracks cohorts, repeat rate, new-to-brand CAC and Subscribe & Save, and handles the pending-order quirk that distorts repeat metrics for subscription products. Your AI agent reads all of it.
No. Every tool is read-only. It can report on your data but cannot edit listings, adjust prices, change bids or touch campaigns. MyRealProfit only ever pulls data from Amazon and never writes back.
Anything that supports MCP. That covers Claude Desktop, Claude Code, ChatGPT connectors, Cursor, Gemini and GitHub Copilot agent mode, plus automation tools like n8n and any agent you build yourself.
We do not send your data to any model provider. The server answers requests from the AI agent you connect, and what happens inside that conversation is governed by your own agreement with whoever makes that agent. Pick a workspace or enterprise plan there if you need training explicitly disabled.
Yes. One endpoint covers every Amazon account and marketplace in your workspace, with no limit on how many you connect. Agencies can sweep a whole client portfolio in a single prompt.
Ask us. MyRealProfit is not just software: a human data team sits behind the platform and will trace any figure back to the underlying Amazon report with you. That is usually faster than debugging it yourself, and it is included.
Yes, on every paid plan and during the 21-day free trial. Trial workspaces are limited to two months of history, the same limit that applies to the dashboards. No hidden fees and no long-term commitment.
Delete the token in Settings. The endpoint stops responding immediately, everywhere it has been pasted, and you can issue a fresh one whenever you want.