Amazon's own calculator has no field for ad spend or refunds. Add them to your product cost and see the profit you really keep on every unit.
Net profit per unit
Pick a product above, or start typing the numbers below.
$0.00 net profit per unit, 0.0% net margin, $0 per month at 500 units.
| Line | Per unit | % of price | Per month |
|---|---|---|---|
| 0.0% | $0 | ||
| 0.0% | $0 | ||
| 0.0% | $0 | ||
| 0.0% | $0 | ||
| 0.0% | $0 | ||
| 0.0% | $0 | ||
| 0.0% | $0 | ||
| 0.0% | $0 | ||
Net profit |
$0.00 | 0.0% | $0 |
Net margin |
0.0% |
Enter the packaged size and weight to see the size tier.
Estimates from Amazon US rate cards effective 15 Jan 2026 (peak card from 15 Oct 2026) plus the 3.5% FBA surcharge from 17 Apr 2026. Assumptions are labelled; edit any field to replace them. Your costs stay in your browser; only the ASIN you look up is sent to our server to fetch the listing, and the "Copy link" button puts your numbers in the link you share.
Amazon's Revenue Calculator vs My Real Profit's calculator
Pick a product above, or start typing the numbers below.
Break-even price
Pick a product above, or start typing the numbers below.
Enter the price customers pay to see where it goes.
Sep 2026 to Aug 2027, General online retail seasonality
Enter your sale price to see the 12-month outlook for General online retail.
Seasonality index for General online retail is an estimate, built from US retail sales by store type and published Amazon event data, not from this listing's own history. Price, costs and ad spend held constant, each month priced on the 15th. Amazon peak fees applied Oct 15 to Jan 14 (FBA) and Oct 1 to Dec 31 (storage).
Amazon bills an FBA sale in layers: a percentage of the price, a fee by size and weight, storage by volume and time, plus smaller situational fees. Every line the calculator shows, at 2026 US rates, verified 10 Sep 2026.
| Fee | 2026 US rate | When it applies | How the calculator handles it |
|---|---|---|---|
| Referral fee | 8% to 45% of the sale price by category; most categories 15%; $0.30 minimum per item | Every sale, charged when the order ships | Category rate card, or Amazon's quoted percentage when you look up an ASIN |
| FBA fulfillment fee | Flat fee per unit by size tier, weight band and price band (under $10, $10 to $50, over $50); for example $4.20 for a large standard 8 to 12 oz item priced $10 to $50 | Every FBA order; the peak card applies to orders shipped 15 Oct 2026 to 14 Jan 2027 | Rate card from your size and weight, Amazon's quote from the lookup, or your own figure (also FBM) |
| Fuel and logistics surcharge | 3.5% of the fulfillment fee (about $0.17 per unit on average) | Since 17 Apr 2026, US and Canada, no end date announced | Multiplied onto every rate-card fulfillment fee |
| Monthly storage fee | $0.78 per cubic foot (Jan to Sep) and $2.40 (Oct to Dec) for standard-size; $0.56 and $1.40 for oversize | Monthly, on average daily inventory; billed the 7th to 15th of the next month | Per unit sold from package volume and your days of stock (default 60) |
| Inbound placement service fee | $0.14 to $1.90 per standard-size unit and $1.10 to $6.50 per bulky unit with minimal shipment splits; $0 with Amazon-optimized splits | Per unit received, charged 45 days after the shipment arrives | Midpoint of the band inside Other Amazon fees; $0 when you pick optimized splits |
| Low-inventory-level fee | $0.32 to $2.09 per unit by size tier and days of supply | Only when both 30-day and 90-day days of supply are below 28 | Not modelled per unit; cover it in the Other Amazon fees percentage (default 2%) |
| Aged inventory surcharge | $0.50 to $7.90 per cubic foot by age from 181 days; per-unit minimum $0.30 (366 to 455 days) and $0.35 (456+ days) | Monthly, on units aged 181 days or more | Not modelled per unit; a high days-of-stock value is the warning sign |
| Refund administration fee | The lesser of $5.00 or 20% of the referral fee, kept by Amazon when it refunds the referral fee | Every refunded order | Inside the Refunds line, together with the fulfillment fee Amazon does not return |
| Returns processing fee | $1.78 to $5.00+ per returned standard-size unit by weight, only above the category threshold (Grocery 2.9%, Beauty and Health 5.5%, Home and Kitchen 8.1%); apparel and shoes on every return | Returns above the threshold, billed the 3rd month after shipment | Only the share of returns above the threshold, inside the Refunds line |
| Removal or disposal fee | $0.84 to $2.89 per standard-size unit by weight (more above 2 lb); $3.12 and up for bulky and special handling | When you dispose of or remove an unsellable unit | Added per unsellable returned unit (default 100% for consumables, 25% otherwise) |
| Closing fee | $1.80 per unit | Media categories only (books, DVD, music, software, video games) | Added automatically when the category carries one |
| Ad spend, refunds and other fees | Your inputs: advertising investment (TACoS, default 10% of sales), refund rate (prefilled 30% below your category's returns-processing threshold), other Amazon fees (default 2% of sales for coupons, deals, prep and subscriptions) | Whenever you advertise, get returns or run promotions | Their own P&L lines, labelled as assumptions until you change them |
US rates from Amazon Seller Central: 2026 FBA fulfillment fee rate cards, referral fees, monthly storage fees, returns processing fee. Rate cards effective 15 January 2026, plus the 3.5% fulfillment surcharge from 17 April 2026. Other marketplaces use their own cards (see the marketplaces table below). Fees verified 10 Sep 2026. For how these lines land in a monthly statement, read profit and loss for Amazon sellers.
Estimated, not measured
This P&L runs on estimates. Your account has the real numbers.
My Real Profit reads your real fees, refunds and ad spend from Seller Central and runs this P&L for every product, every day.
21-day free trial, no credit card. Read-only.
The Amazon FBA profit calculator by My Real Profit is an Amazon seller calculator for FBA. It works out net profit on one product, per unit. It takes the price and Amazon's fees from the listing, you add your own costs, and it returns profit, profit margin, ROI and break-even price.
It doubles as an FBA fee calculator and a revenue calculator, because every Amazon fee is listed on its own line, in the order it leaves your payout. Use it to price a new product before you order it, set a floor for coupons and discounts, and see how much of your margin refunds take.
Anyone selling on Amazon can use it. No account and no sign-up: it runs in your browser. When you are ready for the same view on every ASIN from your own orders, the Amazon profit analytics guide explains what changes once the numbers come from your account instead of a form.
The formula, line by line
Net profit divided by the sale price is your margin. Divided by the landed product cost it is your ROI. The calculator runs all eight lines from an ASIN, or from numbers you type.
The calculator answers the question behind your next order:
Your real profit per unit at the price you plan to sell at, after Amazon's fees, your landed cost, ads and refunds, plus a 12-month outlook that follows your category's seasonality and Amazon's peak fees.
The break-even price for coupons and Subscribe & Save, and a chart of where every price goes, so you can see the profit and the margin at each one. Discount below the floor and every extra unit loses money.
How much ads and refunds take out of every unit, next to the fees Amazon shows you. Those two lines are usually the gap between Amazon's estimate and the payout you see.
Three steps, and your costs never leave your browser. Only the ASIN you look up is sent to our server to fetch the listing.
1 Type an ASIN or paste an Amazon link. The price, size, weight, category and Amazon's fee estimate fill in for you. No ASIN yet? Type the size and weight instead.
2 Add your product cost, advertising investment and refund rate. Every other assumption sits in the line it belongs to: open "Details" on any row to see the numbers behind it and change them. Every figure recalculates as you type, and the defaults are labelled until you change them.
3 See your net profit per unit, margin, ROI and break-even price, then the full P&L, the price chart and the 12-month outlook.
The calculator works one product at a time, on numbers you type in. To get the same view for every ASIN from your real data, connect your account: click 'Start free trial', fill in the form, then click 'Connect Amazon Account' and pick your region. Connecting takes under five minutes, and full reports are ready in 2 to 3 days.
Inside the platform you can run the same numbers on your real account data, with COGS, fees, refunds and ad spend pre-filled from your last 30 days.
Start free trial
Amazon's FBA Revenue Calculator is accurate for what it covers: referral, fulfillment, storage, placement and closing fees. It has no field for advertising or refunds and no break-even price. Here is where each tool stops.
| What you get | Amazon's Revenue Calculator | Typical free calculators | This calculator |
|---|---|---|---|
| Advertising as a share of sales (TACoS) | No field; only via "Miscellaneous cost" | Rare; a few take a cost per unit | Yes, as a share of sales, on its own P&L line |
| Refunds and the refund admin fee | No field | Rare; a flat return rate at most | Yes: refund rate, admin fee, returns processing fee, unsellable units, disposal |
| Other Amazon fees | Placement, closing, low-inventory and disposal fees | Rarely beyond referral, FBA and storage | Placement per unit plus a percentage for coupons, deals, prep and surcharges |
| Break-even price | No | A few | Yes, re-checking the fee bands at every price |
| Profit and margin at other prices | No | No; one tool shows a plus or minus 10% table | Yes, a price chart with your price, break-even and the 50%-before-ads price all marked |
| 12-month outlook | No | No | Yes, estimated from your category's seasonality and Amazon's peak fees |
| Comparison with top ASINs in the category | No | No | Yes, after an ASIN lookup |
| Marketplaces | 4 on the US site and 16 on the UK site, in separate tools | 1 to 21, often without a real lookup | 18 stores in one dropdown, each with its own currency, tax handling and rate cards |
| Sign-up and search limits | Guest quota; sign in for unlimited access | Often 5 searches or a daily limit before sign-up | No sign-up, no email, no search quota |
| Monthly view (units x per unit) | Yes, from an estimated sales figure | Some | Yes, from Amazon's bought-past-month badge or your estimate |
| Storage by days of stock | Yes, from average units stored and units sold | Months in storage, if at all | Yes, days of stock with peak and off-peak rates |
| Fee cards and freshness | Live rates, with a preview of the 15 Oct 2026 peak card | Often a year or more out of date | 2026 cards incl. the peak card and the 3.5% surcharge, verified 10 Sep 2026 |
Amazon's public Revenue Calculator and the free calculators were checked on 10 Sep 2026. Amazon lists what its tool includes and excludes on its Revenue Calculator help page: return processing fees, refund administration fees and taxes are among the exclusions.
The free calculator answers one product at a time. Inside the platform, the same numbers run across your whole account, every day, from your own orders.
Live sales and profit per product in the profit dashboard , a full Amazon profit and loss statement that reconciles fees, VAT and COGS, and refunds analytics for what returns really cost you.
Advertising analytics with PPC performance down to the hour, Net ACoS and a search-term waste finder, plus traffic analytics for sessions and conversion by product.
FBA inventory with stock overview, forecasts and daily inventory levels, so the days-of-stock figure you typed into the calculator becomes a live number for every ASIN.
My Real Profit reads your data through the official SP-API and Advertising API. It only reads data, so it never changes your listings, prices or settings. Behind the platform is a human data team that configures the reports to your business model, and the ACoS versus TACoS versus ROAS guide explains the ad metrics the calculator uses.
Check if a product still earns money at the price you plan to launch with, before the first purchase order goes to the supplier.
Set a price floor for coupons and Subscribe & Save discounts, then track real margin per unit over time as fees and ad costs move.
Show a client in one screen why a product looks profitable in Amazon's calculator and is not, with ads and refunds on the same page.
Test heavy or bulky products where fulfillment, storage and inbound placement decide the margin, including the new Small Bulky tier.
Pick a store and the calculator switches currency, tax handling and Amazon's rate cards; the US is the default. Where the price includes VAT, GST or IVA, the tax comes out before the margin is worked out.
| Store | Currency | Tax in the price | ASIN lookup | Fee tables |
|---|---|---|---|---|
| United States (amazon.com) | USD | No sales tax in the price | ASIN or link | Referral, FBA, storage, placement, returns, disposal |
| Canada (amazon.ca) | CAD | No; GST/HST added at checkout | ASIN or link | Referral, FBA (with 3.5% surcharge) and storage rate cards; Amazon's quoted FBA fee when you look up an ASIN |
| Mexico (amazon.com.mx) | MXN | 16% IVA in the price; referral on the IVA-inclusive price | ASIN or link | Referral, FBA and storage rate cards; Amazon's quoted FBA fee when you look up an ASIN |
| United Kingdom (amazon.co.uk) | GBP | 20% VAT in the price; fees ex-VAT | ASIN or link | Referral, FBA, storage, digital services fee |
| Germany (amazon.de) | EUR | 19% VAT in the price | ASIN or link | Referral, FBA, storage |
| France (amazon.fr) | EUR | 20% VAT in the price | ASIN or link | Referral, FBA, storage, digital services fee |
| Italy (amazon.it) | EUR | 22% VAT in the price | ASIN or link | Referral, FBA, storage, digital services fee |
| Spain (amazon.es) | EUR | 21% VAT in the price | ASIN or link | Referral, FBA, storage, digital services fee |
| Netherlands (amazon.nl) | EUR | 21% VAT in the price | Manual entry | Referral, FBA, storage |
| Sweden (amazon.se) | SEK | 25% VAT in the price | Manual entry | Referral, FBA, storage |
| Poland (amazon.pl) | PLN | 23% VAT in the price | Manual entry | Referral, FBA; storage is billed in EUR and not estimated |
| Belgium (amazon.com.be) | EUR | 21% VAT in the price | Manual entry | Referral, FBA, storage |
| Japan (amazon.co.jp) | JPY | 10% JCT in the price (8% for food and drink) | ASIN or link | Referral, FBA and storage rate cards; Amazon's quoted FBA fee when you look up an ASIN |
| Australia (amazon.com.au) | AUD | 10% GST in the price | Manual entry | Referral, FBA and storage rate cards |
| India (amazon.in) | INR | GST at the product's rate in the price | ASIN or link | Referral, closing fee, pick and pack, weight handling and storage rate cards; Amazon's quoted FBA fee when you look up an ASIN |
| United Arab Emirates (amazon.ae) | AED | 5% VAT in the price | Manual entry | Referral, FBA and storage rate cards |
| Saudi Arabia (amazon.sa) | SAR | 15% VAT in the price | Manual entry | Referral, FBA and storage rate cards |
| Brazil (amazon.com.br) | BRL | Taxes embedded in the price (depends on your tax regime) | ASIN or link | Referral, FBA and storage rate cards; Amazon's quoted FBA fee when you look up an ASIN |
In the UK and EU the referral percentage applies to the VAT-inclusive price and the fees themselves are quoted ex-VAT; the calculator follows each store's base. Tax charged on Amazon's fees (VAT on fees, Japan's JCT, India's GST) is ignored because registered sellers reclaim it. Manual entry means you type the price, size and weight; the rate cards still do the rest.
The calculator uses the current cards, so every change below is already in your numbers. Fees verified 10 Sep 2026.
FBA fulfillment fees were restructured by size tier, weight band and price band (under $10, $10 to $50, over $50): an average change of +$0.08 per unit by Amazon's own count. A new Small Bulky tier lowered bulky fees; referral fees and storage rates did not change.
Returns processing fee thresholds were set per category (Grocery 2.9%, Beauty and Health 5.5%, Home and Kitchen 8.1%); the fee applies only to returns above the threshold, and to every return of apparel and shoes. The inbound placement bands and the low-inventory-level fee changed the same day.
The aged inventory surcharge gained a 456+ day tier at $7.90 per cubic foot with a $0.35 per-unit minimum.
Removal and disposal fees are billed per unit when each unit is removed; the standard-size 0 to 0.5 lb rate fell from $1.04 to $0.84.
A 3.5% fuel and logistics surcharge now multiplies every FBA fulfillment fee in the US and Canada, peak fees included: about $0.17 per unit on average, with no end date announced.
Holiday peak fulfillment fees run to 14 Jan 2027 by ship date, about $0.32 per unit above the non-peak card. Peak storage rates ($2.40 per cubic foot, standard-size) run from 1 October to 31 December, as every year.
Amazon announces the following year's US fees in October with at least 90 days' notice, so expect a 2027 card effective around 15 January 2027. Fees on this page were verified on 10 Sep 2026.
Read the originals on Amazon: Amazon's 2026 fee announcement, 2026 referral and FBA fee changes summary, fulfillment fee rate cards, fuel and logistics surcharge notice.
Connect your account and My Real Profit fills in COGS, FBA fees, storage, inbound, ads,
refunds and discounts from your last 30 days,
then calculates profit,
margin and break-even, by product, on your own data.
Every product you have not checked is priced on Amazon's math, not on yours.
Official Amazon app developer. We are part of:
Product data from an ASIN lookup is provided by Keepa. Fee rates are Amazon's own, verified 2026-09-10.