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Refunds Analytics

Amazon Returns Analytics: find the real causes of returns

See your refund rate by day, week, and month, the reasons customers chose, and what they wrote, all in one report.
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What is Amazon returns analytics?

Amazon returns analytics inside My Real Profit shows how your refund rate changes over time and why customers send products back. You'll find it in the app under the name Refunds Analytics.

A refund total tells you how much revenue you lost. It does not tell you what went wrong. Refunds Analytics puts four things side by side: refund rate trends, the return reasons customers chose, their return comments, and a view by order date or refund date. So a refund becomes a signal about the product, the listing, the packaging, or fulfillment.

Features

How this Amazon return software helps you

Here the focus is one job: tracing a refund problem back to its cause, so you know what to change.

Find out why customers
return the product

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The report shows the reason each customer selected: product defect, not as described, damaged, wrong item, or sizing or fit. Each reason points to a different fix. Many "not as described" returns point to the listing. Many damaged items point to packaging or fulfillment. Repeated defects point to quality control.

All return comments sit in one place too. When the same words come up again and again (leakage, color mismatch, missing parts), you have a clear issue to take to your listing, packaging, or manufacturing team.

Link refunds to the
orders that caused them

You can view refunds by order date or by refund date. They answer two different questions. By order date, you see how orders from one week or one sales event performed later. By refund date, you see when refunds actually hit the business.

This matters most around Prime Day, Black Friday, and Cyber Monday. Many refunds arrive after the event is over. By refund date, they look like a new problem. By order date, you see they came from the event orders.

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Key features of My Real Profit

Refunds Analytics is part of a wider analytics platform, with a human data team behind it. Alongside it you'll find:

The platform connects through the official SP-API and Advertising API, and your numbers stay up to date automatically. It only reads data, so it never changes your listings or prices.

How to use Amazon return report software in My Real Profit

Getting to your first refund view takes three steps.

Step 1. Create your account

Use the 'See my refunds' button at the top, fill in your details, and confirm with 'Start 21-day free trial'.

My Real Profit registration form for the 21-day free trial

No card details are needed.

Step 2. Connect your Amazon account

In the app, click 'Connect Amazon Account' and choose a region (North America, Europe, or Far East). Link your Advertising account next, so ad data is part of the picture. Connecting takes under five minutes.

Connect Amazon Account screen with region choice in My Real Profit

Step 3. Open Refunds Analytics

The import runs on its own, and full reports are ready within 2 to 3 days. Go to Refunds Analytics in the Advanced section of the left menu. Pick a daily, weekly, or monthly view, and switch between order date and refund date as you need.

Refunds Analytics is included in the Advanced plan and above, and in the free trial.

Refunds Analytics report in My Real Profit with refund rate trend and return reasons

Who is Refunds Analytics for?

CPG brands

Catch a run of leaking or damaged units early, and trace it to a batch or a packaging change.

Operations and quality-control teams

Turn repeated return comments into a list of issues for the manufacturer.

Brand and listing managers

See when "not as described" returns grow, and fix the images or copy that set the wrong expectation.

Amazon agencies

Show each client why refunds rose after a sales event, with the orders that caused them.

Know why refunds happen, not only how many

Most refund reporting stops at a count and a lost-revenue figure. That tells you there is a problem. It does not tell you what to fix.

Refunds Analytics inside My Real Profit shows when a refund problem started, why customers return the product, which issues repeat in their comments, and which orders the refunds came from. Start with the 21-day free trial and look at your own refund data.

FAQ

Every question, answered

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There's no single number. Amazon sets return-rate thresholds by category, from 2.9% (Grocery & Gourmet) to 12.8% (Backpacks, Handbags & Luggage), and charges a returns processing fee above them. Check your category in Seller Central, and compare each product with its own history.
My Real Profit refreshes most reports every 30 minutes, so new refunds show up without any manual export.
Paid plans can pull up to 24 months of history. The free trial loads two months of history. If you need older data, our team can import it manually.
Not at the moment. Refunds Analytics, like the rest of My Real Profit, works with Amazon Seller Central accounts only.
My Real Profit is an official Amazon developer. All data is stored on Amazon Web Services (AWS) and protected with enterprise-grade encryption.
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