Does My Real Profit replace Helium 10?

Usually not, and it does not try to. Helium 10 is a research suite, My Real Profit is a profit-analytics platform. Most brands keep Helium 10 for keyword research and launches and add My Real Profit for the operating analytics, lifetime value, and customer economics.

Isn’t the Helium 10 Profits tool enough?

It is enough for a daily profit glance. It does not split your P&L by new-to-brand and repeat customers, track cohorts, or let you set targets and watch actuals against them. Those are the questions a growing brand runs on.

Can I use both without paying twice for the same thing?

Yes. The overlap is a profit snapshot and keyword data. You keep Helium 10 for research, listing work and rank tracking, and use My Real Profit for the P&L, customer economics and reporting. Run both through the trial and see which one your team opens.

Does My Real Profit automate bids like Adtomic?

No. My Real Profit is analytics only. We show ad performance by placement, search term, campaign and hour, with profit after fees on every cut, but we do not change bids. Keep Adtomic for automation and use My Real Profit to check whether that automation actually earns money.

Where does the lifetime value data come from if Helium 10 does not have it?

From your own Amazon order history through the API. We match repeat purchases to build cohorts, so LTV is rebuilt from real orders, not estimated from a sample.

Helium 10 Alternative | Amazon Customer LTV and Cohorts

Leverage the SQP report to win the competition

Fix keywords where you cannibalize your own organic sales, and read impression, click and purchase share for every search query straight from Amazon SQP data. Each keyword sits next to the PPC spend and ACoS it carries.

Search Query	Search Volume	Purchases(Market)	Purchases(Brand)	Clicks(Brand)▾	Impress.Share %	ClicksShare %	ATCShare %	PurchasesShare %	PPC Spend	ACoS
multivitamin	48,311	5,156	180	626	4.60%	3.14%	3.18%	3.49%	$ 2,561	47.22%
vitamin c	120,532	11,963	174	578	1.31%	1.29%	1.41%	1.45%	$ 1,499	38.07%
vitamin c 500mg	9,740	600	106	358	3.63%	13.86%	14.83%	17.67%	$ 1,394	26.68%
vitamin c + d	28,956	2,556	119	315	2.62%	2.79%	3.54%	4.66%	$ 809	77.26%
immune support	133,280	11,445	101	253	0.58%	0.47%	0.56%	0.88%	$ 2,376	40.46%
vitamin d3	1,988	165	73	187	10.14%	24.28%	32.73%	44.24%	$ 631	46.36%

	June 2026
	New to Brand	Repeat	Total
Sales	$134,650.19	$517,096.04	$651,746.23
Units Sold	4,931	19,183	24,114
-
Cost of Goods Sold	$31,609.63	$115,568.98	$147,178.61
Cost of Goods Sold %	23.48%	22.35%	22.58%
-
Gross Profit	$103,040.56	$401,527.06	$504,567.62
Gross Profit %	76.52%	77.65%	77.42%
-
Referral Fee	$19,938.03	$74,782.58	$94,720.61
FBA Fee	$20,159.79	$78,267.27	$98,427.06
Amazon Fees Total	$40,097.82	$153,049.85	$193,147.67
Amazon Fees %	29.78%	29.60%	29.64%
-
PPC Advertising Spend	$47,324.20		$47,324.20
Promotions / Coupons	$1,717.75	$18,604.36	$20,322.11
Coupon Redemption Fees	$666.29	$1,314.98	$1,981.27
Deal Fees
Total Marketing	$49,041.95	$18,604.36	$67,646.31
Total Marketing %	36.42%	3.60%	10.38%
-
Profit From Sales	$8,590.72	$229,872.85	$238,463.57
Profit from Sales Margin	6.38%	44.45%	36.59%

	May 18–24	May 25–31	Jun 1–7	Jun 8–14	Jun 15–21	Jun 22–28	Total
Total Sales	$ 234,348	$ 239,922	$ 224,059	$ 210,854	$ 224,802	$ 216,064	$ 1,350,049
Units Sold	11,663	11,603	10,263	10,109	10,748	10,561	64,947
Orders	5,078	5,007	4,508	4,479	4,719	8,689	32,480
Organic %	76.29%	76.69%	79.20%	82.99%	82.63%	82.40%	79.92%
AVG Price	$ 18.97	$ 19.57	$ 20.74	$ 19.73	$ 19.74	$ 19.33	$ 19.66
S&S Orders	1,965	1,901	1,675	1,765	2,074	3,423	12,803
S&S Orders %	38.70%	37.96%	37.16%	39.42%	43.94%	39.39%	39.42%
NTB Orders	1,393	1,343	1,088	984	908	1,992	7,707
NTB Orders %	27.43%	26.82%	24.14%	21.96%	19.23%	22.93%	23.73%
TACoS	18.68%	17.69%	12.55%	11.08%	13.16%	12.34%	14.37%
Total Marketing %	24.48%	23.74%	17.85%	17.12%	19.03%	18.57%	20.24%
Total CPA	$ 11.30	$ 11.37	$ 8.87	$ 8.06	$ 9.06	$ 4.62	$ 8.41
Profit From Sales	$ 45,374	$ 52,457	$ 65,795	$ 59,492	$ 59,877	$ 56,962	$ 339,957
Profit Margin	19.36%	21.86%	29.37%	28.21%	26.64%	26.36%	25.18%
Profit per Unit	$ 3.89	$ 4.52	$ 6.41	$ 5.89	$ 5.57	$ 5.39	$ 5.23
ROI	79.60%	93.36%	131.73%	119.92%	114.35%	111.00%	107.43%
Pending Orders %		0.01%		0.01%			0.00%
-
PPC Sales	$ 57,721	$ 58,039	$ 48,598	$ 37,558	$ 41,853	$ 40,344	$ 284,114
PPC Spend	$ 43,783	$ 42,454	$ 28,126	$ 23,365	$ 29,583	$ 26,654	$ 193,965
PPC CPC	$ 4.03	$ 3.98	$ 3.54	$ 3.62	$ 4.07	$ 3.75	$ 3.86
PPC CTR	0.22%	0.23%	0.35%	0.18%	0.30%	0.21%	0.24%
PPC ACoS	75.85%	73.15%	57.87%	62.21%	70.68%	66.07%	68.27%
PPC CPA	$ 18.34	$ 17.73	$ 14.47	$ 15.56	$ 17.97	$ 16.41	$ 16.87
PPC Conversion %	21.96%	22.47%	24.50%	23.24%	22.63%	22.84%	22.85%
Discounts	$ 13,141	$ 12,848	$ 11,271	$ 11,528	$ 12,744	$ 11,960	$ 73,492
-
Total Sessions	20,735	20,492	16,385	16,338	15,732	18,285	107,967
Conversion Rate %	24.49%	24.43%	27.51%	27.41%	30.00%	47.52%	30.08%

Cohort	New Customers	CAC	0	1	2	3	4	5	6	7	8	9	10	11	12
July 2025	17,357	$15.97	1.16	1.27	1.40	1.52	1.62	1.71	1.79	1.86	1.93	2.00	2.06	2.12	2.13
August 2025	19,634	$17.19	1.14	1.25	1.39	1.51	1.61	1.70	1.79	1.87	1.94	2.02	2.09	2.10
September 2025	22,195	$18.30	1.14	1.25	1.38	1.49	1.59	1.67	1.77	1.84	1.92	1.99	2.00
October 2025	17,431	$16.38	1.17	1.27	1.40	1.53	1.62	1.71	1.80	1.88	1.96	1.97
November 2025	14,693	$15.62	1.14	1.24	1.37	1.48	1.59	1.68	1.77	1.86	1.87
December 2025	18,516	$16.62	1.11	1.21	1.34	1.47	1.57	1.67	1.78	1.79
January 2026	20,519	$13.94	1.10	1.20	1.33	1.46	1.56	1.66	1.68
February 2026	16,100	$13.95	1.09	1.20	1.34	1.46	1.58	1.59
March 2026	19,234	$14.18	1.10	1.20	1.34	1.48	1.49
April 2026	17,813	$15.06	1.10	1.20	1.36	1.38
May 2026	19,750	$15.11	1.11	1.22	1.25
June 2026	16,362	$14.49	1.14	1.15
Total	747,731	$10.82	1.14	1.27	1.43	1.56	1.68	1.78	1.88	1.97	2.05	2.12	2.19	2.25	2.31

P&L line	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026
Sales	$1,254,267	$952,789	$878,926	$927,998	$1,552,262	$1,560,734
Cost of Goods Sold	$231,28018.44%	$159,50616.74%	$149,78217.04%	$156,13216.82%	$260,37816.77%	$258,20616.54%
Amazon Fees Total	$505,91340.34%	$352,17636.96%	$326,03437.09%	$329,51435.51%	$549,29935.39%	$547,94735.11%
Refunds Costs	$39,6373.16%	$24,1352.53%	$24,2502.76%	$25,7302.77%	$37,1682.39%	$35,1732.25%
Marketing	$192,58515.35%	$170,43317.89%	$132,85315.12%	$79,9578.62%	$186,48512.01%	$217,29413.92%
Other / Adj. expenses	$33,8732.70%	$28,2012.96%	$18,8202.14%	$17,9291.93%	$11,2070.72%	$9,6340.62%
Profit	$250,97920.01%	$218,33822.92%	$227,18725.85%	$318,73634.35%	$507,72532.71%	$492,48031.55%

Search Query	CTR (Brand)	CTR (Market)	CVR (Brand)	CVR (Market)	Funnel score
b complex energy support tablets	0.97%	1.79%	9.4%	12.6%	Below (3.2 / 10)
vitamin d3 supplement for immune support	2.45%	1.82%	14.1%	11.7%	Above (7.6 / 10)
iron supplement gentle on stomach	0.50%	1.56%	8.8%	13.0%	Below (2.9 / 10)
multivitamin for women	3.14%	2.41%	15.2%	12.9%	Above (8.1 / 10)
immune support gummies	1.28%	1.33%	11.9%	12.2%	Even (5.2 / 10)

Placement	Impressions	Clicks	Sales	Spend	Ad profit	Net ACoS
Sponsored Products	5,904,938	15,197	$91,676	$51,608	-$8,765	59.09%
Top of search	2,318,204	7,412	$49,730	$29,884	-$6,140	63.44%
Rest of search	2,104,551	4,988	$25,109	$13,662	$1,148	52.18%
Product pages	1,482,183	2,797	$16,837	$8,062	$1,227	45.60%
Sponsored Brands	1,204,610	3,118	$18,942	$9,470	$412	48.29%
Sponsored Display	842,004	1,905	$8,571	$5,610	-$1,204	69.13%

Campaign	Spend	Sales	Ad profit	Amz ACoS	Net ACoS
All campaigns	$ 36,712	$ 75,099	-$ 2,094	48.88%	51.32%
SP - Exact - Main Keywords - TOS	$ 14,206	$ 22,940	-$ 2,417	61.93%	64.85%
SP - Exact - Brand Defense	$ 2,914	$ 18,760	$ 3,180	15.53%	16.42%
SP - Broad - Discovery	$ 6,481	$ 9,742	-$ 1,338	66.53%	69.71%
SP - Auto - Close Match	$ 3,769	$ 7,455	-$ 204	50.56%	53.11%
SP - PT - Competitor ASINs	$ 4,102	$ 6,318	-$ 903	64.93%	68.24%
SB - Exact - Category Terms - TOS	$ 5,240	$ 9,884	-$ 412	53.01%	55.87%

Product	Sellable	Reserved	Pending inbound	Inventory value	Units sold 30 d	Cover
Demo Product 0221 SKU: DEMOSKU_0221	29,257	5,820	0	$177K	19,611	45 d
Demo Product 0152 SKU: DEMOSKU_0152	32,330	9,637	60	$249K	15,100	64 d
Demo Product 0291 SKU: DEMOSKU_0291	50,315	13,703	133	$471K	14,990	101 d
Demo Product 0458 SKU: DEMOSKU_0458	34,644	5,582	97	$183K	13,071	79 d
Demo Product 0352 SKU: DEMOSKU_0352	11,547	2,255	20	$67K	11,812	29 d
Demo Product 0406 SKU: DEMOSKU_0406	10,489	1,627	0	$71K	4,610	68 d

Client	Shared sellers	Users
Northwood Supplements	Amazon US, Amazon CA	4
Kestrel Home	Amazon US	2
Bright Harbor Pet	Amazon US, Amazon UK, Amazon DE	6
Lumen Skincare	Amazon UK	1

Name	Current period	Previous period	Difference	% change
Sales	$950,609	$1,001,736	-$51,126	-5.10%
COGS	$220,355	$234,365	-$14,010	-5.98%
FBA & referral fees	$279,029	$295,577	-$16,548	-5.60%
Storage fee	$2,596	$2,118	$478	22.57%
PPC cost	$117,606	$171,468	-$53,861	-31.41%
Profit	$257,272	$194,547	$62,725	32.24%
Profit margin	27.06%	19.42%	7.64%	39.35%

Helium 10 Alternative: a full accrual P&L, not a Profits tab

How My Real Profit and Helium 10 compare

See your real numbers on your own account

Where My Real Profit goes further than Helium 10

Leverage the SQP report to win the competition

See your true customer lifetime profit and loss

Query every insight with AI, through MCP

Set targets, then track live against them

Run the whole business from one daily view

Track every cohort’s profit over time

See a live P&L with every Amazon fee reconciled

See where your listing wins clicks and where it loses them

Know which S&S subscribers will actually stay

See which placement earns profit and which hour wastes budget

Set your ACoS target on lifetime value, not the first sale

Keep stock decisions inside the profit view

Manage all client accounts and share reports from one place

A dedicated data team monitors your numbers for you

Compare any period against the same period last year

Switching is painless

Questions brands ask before choosing between My Real Profit and Helium 10

See your real numbers before you decide