Does My Real Profit replace DataHawk?

For profit and customer analytics, yes; for market surveillance, no. My Real Profit owns the accrual P&L, new-to-brand vs repeat, lifetime value, cohorts and Subscribe & Save. DataHawk owns share of voice, rank tracking and BI exports. Teams that need both jobs run both tools.

Does My Real Profit track share of voice or keyword rankings?

No. My Real Profit measures market share from Search Query Performance data: your actual share of clicks, carts and purchases by keyword, next to the P&L it affects. If you need SERP visibility tracking across competitors, that is DataHawk’s job.

We pipe DataHawk data into our BI stack. What does My Real Profit offer there?

My Real Profit ships its analytics ready-made: custom reports, role-based views and a human data team, so the answers do not have to be built downstream. It is the finished layer for brand economics rather than a data source for your warehouse.

Two clicks to connect Seller Central, then the platform builds your analytics automatically. No onboarding project, no credit card, and a 21-day free trial.

Is my Amazon data safe?

Yes. We connect through Amazon-approved access, your data is used only to build your analytics, and you can disconnect at any time.

My Real Profit vs DataHawk (2026): Which Fits Your Amazon Brand?

Leverage the SQP report to win the competition

Fix keywords where you cannibalize organic sales, identify opportunity keywords, and track market share on keywords where you dominate the market.

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Market share & funnel 14.3% share

SQP By Week SQP By Keyword SQP By Parent SQP By Child Compare All SQP

Search Query	Search Volume	Purchases(Market)	Purchases(Brand)	Clicks(Brand)▾	Impress.Share %	ClicksShare %	ATCShare %	PurchasesShare %	PPC Spend	ACoS
multivitamin	48,311	5,156	180	626	4.60%	3.14%	3.18%	3.49%	$ 2,561	47.22%
vitamin c	120,532	11,963	174	578	1.31%	1.29%	1.41%	1.45%	$ 1,499	38.07%
vitamin c 500mg	9,740	600	106	358	3.63%	13.86%	14.83%	17.67%	$ 1,394	26.68%
vitamin c + d	28,956	2,556	119	315	2.62%	2.79%	3.54%	4.66%	$ 809	77.26%
immune support	133,280	11,445	101	253	0.58%	0.47%	0.56%	0.88%	$ 2,376	40.46%
vitamin d3	1,988	165	73	187	10.14%	24.28%	32.73%	44.24%	$ 631	46.36%

See your true customer lifetime profit and loss

The first and only P&L report with a breakdown of your financials by new-to-brand and repeat customers. See what a customer is really worth.

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P&L · New to Brand vs Repeat 44.45% repeat margin

	June 2026
	New to Brand	Repeat	Total
Sales	$134,650.19	$517,096.04	$651,746.23
Units Sold	4,931	19,183	24,114
-
Cost of Goods Sold	$31,609.63	$115,568.98	$147,178.61
Cost of Goods Sold %	23.48%	22.35%	22.58%
-
Gross Profit	$103,040.56	$401,527.06	$504,567.62
Gross Profit %	76.52%	77.65%	77.42%
-
Referral Fee	$19,938.03	$74,782.58	$94,720.61
FBA Fee	$20,159.79	$78,267.27	$98,427.06
Amazon Fees Total	$40,097.82	$153,049.85	$193,147.67
Amazon Fees %	29.78%	29.60%	29.64%
-
PPC Advertising Spend	$47,324.20		$47,324.20
Promotions / Coupons	$1,717.75	$18,604.36	$20,322.11
Coupon Redemption Fees	$666.29	$1,314.98	$1,981.27
Deal Fees
Total Marketing	$49,041.95	$18,604.36	$67,646.31
Total Marketing %	36.42%	3.60%	10.38%
-
Profit From Sales	$8,590.72	$229,872.85	$238,463.57
Profit from Sales Margin	6.38%	44.45%	36.59%

Query every insight with AI, through MCP

Every My Real Profit report is exposed through an MCP connector, so you can ask questions, find insights in plain language, and pull the answers straight into your AI.

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My Real Profit MCP AI + MCP ready

Claude · connected to my-real-profit-mcp

my-real-profit-mcp · inbound_placement_fees

Year to date you've been charged $4,127.53 in inbound placement fees. Month by month:

$620

Jan

$541

Feb

$590

Mar

$610

Apr

$680

May

$746

Jun

$340

Jul

Set targets, then track live against them

Plan your sales, spend and profit, then watch actuals against plan, so you see the gap while there's still time to act on it.

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Plan vs Actual on track

Total Sales

$1,399,177

vs Target: $1,438,960 (97.2%)

Units

83,106

vs Target: 66,979 (124.1%)

Marketing Spend

$215,748

vs Target: $0

Profit

$186,728

vs Target: —

Total Sales Units Marketing Spend Profit

Total Sales Target Total Sales Actual

Run the whole business from one daily view

Every KPI that runs your brand in one daily report, fully customizable to how your team works.

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Day-to-day report 40+ KPIs

Day Week Month

	May 18–24	May 25–31	Jun 1–7	Jun 8–14	Jun 15–21	Jun 22–28	Total
Total Sales	$ 234,348	$ 239,922	$ 224,059	$ 210,854	$ 224,802	$ 216,064	$ 1,350,049
Units Sold	11,663	11,603	10,263	10,109	10,748	10,561	64,947
Orders	5,078	5,007	4,508	4,479	4,719	8,689	32,480
Organic %	76.29%	76.69%	79.20%	82.99%	82.63%	82.40%	79.92%
AVG Price	$ 18.97	$ 19.57	$ 20.74	$ 19.73	$ 19.74	$ 19.33	$ 19.66
S&S Orders	1,965	1,901	1,675	1,765	2,074	3,423	12,803
S&S Orders %	38.70%	37.96%	37.16%	39.42%	43.94%	39.39%	39.42%
NTB Orders	1,393	1,343	1,088	984	908	1,992	7,707
NTB Orders %	27.43%	26.82%	24.14%	21.96%	19.23%	22.93%	23.73%
TACoS	18.68%	17.69%	12.55%	11.08%	13.16%	12.34%	14.37%
Total Marketing %	24.48%	23.74%	17.85%	17.12%	19.03%	18.57%	20.24%
Total CPA	$ 11.30	$ 11.37	$ 8.87	$ 8.06	$ 9.06	$ 4.62	$ 8.41
Profit From Sales	$ 45,374	$ 52,457	$ 65,795	$ 59,492	$ 59,877	$ 56,962	$ 339,957
Profit Margin	19.36%	21.86%	29.37%	28.21%	26.64%	26.36%	25.18%
Profit per Unit	$ 3.89	$ 4.52	$ 6.41	$ 5.89	$ 5.57	$ 5.39	$ 5.23
ROI	79.60%	93.36%	131.73%	119.92%	114.35%	111.00%	107.43%
Pending Orders %		0.01%		0.01%			0.00%
-
PPC Sales	$ 57,721	$ 58,039	$ 48,598	$ 37,558	$ 41,853	$ 40,344	$ 284,114
PPC Spend	$ 43,783	$ 42,454	$ 28,126	$ 23,365	$ 29,583	$ 26,654	$ 193,965
PPC CPC	$ 4.03	$ 3.98	$ 3.54	$ 3.62	$ 4.07	$ 3.75	$ 3.86
PPC CTR	0.22%	0.23%	0.35%	0.18%	0.30%	0.21%	0.24%
PPC ACoS	75.85%	73.15%	57.87%	62.21%	70.68%	66.07%	68.27%
PPC CPA	$ 18.34	$ 17.73	$ 14.47	$ 15.56	$ 17.97	$ 16.41	$ 16.87
PPC Conversion %	21.96%	22.47%	24.50%	23.24%	22.63%	22.84%	22.85%
Discounts	$ 13,141	$ 12,848	$ 11,271	$ 11,528	$ 12,744	$ 11,960	$ 73,492
-
Total Sessions	20,735	20,492	16,385	16,338	15,732	18,285	107,967
Conversion Rate %	24.49%	24.43%	27.51%	27.41%	30.00%	47.52%	30.08%

Track every cohort’s profit over time

Cohort analytics with breakdowns by retention, units, profit, revenue, active customers, and more. See which cohorts of customers actually pay back, and how fast.

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LTV by monthly cohort last 12 months

LTV - Units LTV - Revenue ($) LTV - Profit ($) LTV - Margin (%) Active Customers Retention Rate (%) Monthly Cohort Revenue ($) Cumulative Cohort Revenue ($)

Cohort	New Customers	CAC	0	1	2	3	4	5	6	7	8	9	10	11	12
July 2025	17,357	$15.97	1.16	1.27	1.40	1.52	1.62	1.71	1.79	1.86	1.93	2.00	2.06	2.12	2.13
August 2025	19,634	$17.19	1.14	1.25	1.39	1.51	1.61	1.70	1.79	1.87	1.94	2.02	2.09	2.10
September 2025	22,195	$18.30	1.14	1.25	1.38	1.49	1.59	1.67	1.77	1.84	1.92	1.99	2.00
October 2025	17,431	$16.38	1.17	1.27	1.40	1.53	1.62	1.71	1.80	1.88	1.96	1.97
November 2025	14,693	$15.62	1.14	1.24	1.37	1.48	1.59	1.68	1.77	1.86	1.87
December 2025	18,516	$16.62	1.11	1.21	1.34	1.47	1.57	1.67	1.78	1.79
January 2026	20,519	$13.94	1.10	1.20	1.33	1.46	1.56	1.66	1.68
February 2026	16,100	$13.95	1.09	1.20	1.34	1.46	1.58	1.59
March 2026	19,234	$14.18	1.10	1.20	1.34	1.48	1.49
April 2026	17,813	$15.06	1.10	1.20	1.36	1.38
May 2026	19,750	$15.11	1.11	1.22	1.25
June 2026	16,362	$14.49	1.14	1.15
Total	747,731	$10.82	1.14	1.27	1.43	1.56	1.68	1.78	1.88	1.97	2.05	2.12	2.19	2.25	2.31

Guides and SOPs on how to use it

30+ knowledge-base guides on how to turn your data into profit, from keyword cannibalization to using SQP for product research, written by the founder team that reads these numbers all day.

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Knowledge base 30+ guides

Market Share & Funnel

Video + guide Report Overview. All metrics explained (Market Share & Funnel)
Why Market Share & Funnel Is the Best Report for Organic Ranking
How to Do a Weekly Search Query Performance (SQP) Analysis
How to Identify Keywords Cannibalizing Your Organic Sales
How to Find High-Relevance Keywords You’re Under-Investing In
How to Optimize Your Branded Ad Spend
How to use SQP for CTR/CVR optimization
How to A/B Test a Listing Change Using Funnel Score
How to Identify Keywords Fully Supported by PPC and Fix Them
How to Use Market Share Data to Identify Product Launch Opportunities

LTV & Subscriptions

Video + guide Report Overview. All metrics explained (LTV & Subscription)
What Is Cohort Analysis and How It Works
How to A/B Test Price and S&S Coupon Using Cohorts
How to Audit Your New-to-Brand Acquisition Growth
Break-Even LTV ACOS. How to Define the Right ACOS Target.
‘Fake’ Subscribers Guide. What % is OK and what to do about it
How to Define Your Repeat-Purchase Retargeting Window

Day-to-day

Video + guide Report Overview. All metrics explained (Day-to-day)

Advertising Analytics

Video + guide Report Overview. All metrics explained (Advertising Analytics)
How to Find and Negate Search Terms with Zero Sales
How to Find and Fix High-ACoS Search Terms That Convert
Halo Sales. How to Check Whether You’re Advertising the Right ASIN
How to Find Keywords Missing from the Right Match Type
How to Break Search Terms Into Words and Identify Wasted Ad Spend
How to Perform a Placement Performance Audit
How to Use Attribution Data to Decide If Retargeting Makes Sense
Campaign Budget Analysis: Identify Campaigns Running Out of Budget Mid-Day

Profit & Loss

Video + guide Report Overview. All metrics explained (Profit & Loss)

Plan vs Actual

How to fill out the report with targets

Market Share & Funnel

Video + guide Report Overview. All metrics explained (Market Share & Funnel)
Why Market Share & Funnel Is the Best Report for Organic Ranking
How to Do a Weekly Search Query Performance (SQP) Analysis
How to Identify Keywords Cannibalizing Your Organic Sales
How to Find High-Relevance Keywords You’re Under-Investing In
How to Optimize Your Branded Ad Spend
How to use SQP for CTR/CVR optimization
How to A/B Test a Listing Change Using Funnel Score
How to Identify Keywords Fully Supported by PPC and Fix Them
How to Use Market Share Data to Identify Product Launch Opportunities

LTV & Subscriptions

Video + guide Report Overview. All metrics explained (LTV & Subscription)
What Is Cohort Analysis and How It Works
How to A/B Test Price and S&S Coupon Using Cohorts
How to Audit Your New-to-Brand Acquisition Growth
Break-Even LTV ACOS. How to Define the Right ACOS Target.
‘Fake’ Subscribers Guide. What % is OK and what to do about it
How to Define Your Repeat-Purchase Retargeting Window

Day-to-day

Video + guide Report Overview. All metrics explained (Day-to-day)

Advertising Analytics

Video + guide Report Overview. All metrics explained (Advertising Analytics)
How to Find and Negate Search Terms with Zero Sales
How to Find and Fix High-ACoS Search Terms That Convert
Halo Sales. How to Check Whether You’re Advertising the Right ASIN
How to Find Keywords Missing from the Right Match Type
How to Break Search Terms Into Words and Identify Wasted Ad Spend
How to Perform a Placement Performance Audit
How to Use Attribution Data to Decide If Retargeting Makes Sense
Campaign Budget Analysis: Identify Campaigns Running Out of Budget Mid-Day

Profit & Loss

Video + guide Report Overview. All metrics explained (Profit & Loss)

Plan vs Actual

How to fill out the report with targets

What does My Real Profit do that DataHawk can’t?

Not better. Further.

How My Real Profit and DataHawk compare

See your real numbers on your own account

7 things only My Real Profit can do

See your true customer lifetime profit and loss

Query every insight with AI, through MCP

Set targets, then track live against them

Run the whole business from one daily view

Track every cohort’s profit over time

Guides and SOPs on how to use it

Switching is painless

Questions brands ask before choosing between My Real Profit and DataHawk

See your real numbers before you decide