AMZScout Alternative

AMZScout Alternative: from product research to real profit

Looking for an AMZScout alternative? My Real Profit shows what your Amazon products actually earn: every fee, cohort LTV and SQP market share.

Built for CPG brands and agencies.

Test My Real Profit Now
  • Ranked #1 of 30+ Amazon tools, 2023 & 2025
  • 5-star on the Amazon Selling Partner Appstore
  • Trusted by 1,500+ Amazon brands
Best Seller in Deodorants
Salt & Stone

100%

NTB accuracy

3×

Faster Insights

Best Seller in Sea Vegetables
True Sea Moss

2×

Subscriber Growth

40%

NTB increase

Top agency
Trivium

100%

Auto Reporting

50hrs+

Saved

Best Seller in Home & Kitchen
CGK Linens

-18%

Wasted ad spend

10x

Decision Speed

Best Seller in Headbands
Kitsch

5hrs+

Saved Daily

100%

Profit Clarity

Best Seller in Energy Chews
Neuro

3×

Optimization

100%

Branded view

Top agency
TripleLine

100%

Centralized Data

5×

Reporting Speed

Best Seller in Cutting Boards
Royal Craft Wood

+13%

Gross margin

−22%

Refund reduction

Best Seller in Stick Umbrellas
UEP

4×

Efficiency Gain

100%

Cost Control

Head to head

How My Real Profit and AMZScout compare

Every row is honest. AMZScout gets a check wherever it earns one, and "partial" where the answer is "sort of".

My Real Profit
AMZScout
Planning
Plan vs Actual (set targets & plan, track actuals)
True profit & P&L
Live P&L, every Amazon fee reconciled AMZScout: FBA calculator, pre-launch estimates
P&L by product and ASIN
New-to-Brand/Repeat P&L
Profit calculator per unit AMZScout: pre-launch FBA calculator
Market & search
Market share tracking AMZScout: niche and demand estimates
Search Query Performance (SQP) analytics AMZScout: niche and demand estimates
Brand CTR/CVR vs competitors
Customer & lifetime value
New-to-Brand vs repeat revenue split
Lifetime value & cohort analytics
Subscribe & Save analytics (real vs fake) pending-order accurate
Advertising
Advanced advertising analytics by keyword, placement, search term, campaign, hour
Break-even ACoS (LTV-aware)
Reporting depth
Daily business report (40+ KPIs, customizable)
Year-over-year & period comparisons
Custom / customizable analytics
AI access through an MCP connector AMZScout: MCP on marketplace data (paid AI plan), not your own P&L
Operations, agencies & team
Inventory analytics
Agency client reporting & multi-user access
Dedicated human data team
Only in AMZScout
Product database and niche analysis
PRO extension for on-page validation
Available
Not available
Partial

See your real numbers on your own account

  • 21-day free trial
  • Full access to every report and metric during the trial
Start your 21-day free trial

Amazon-partner grade data. Cancel anytime.

Only in My Real Profit

Where My Real Profit goes further than AMZScout

Find out if your launch keywords are paying off

Fix keywords where you cannibalize your own organic sales, identify opportunity keywords, and track market share on the keywords where you dominate the market.

Market share & funnel 14.3% share
SQP By Week SQP By Keyword SQP By Parent SQP By Child Compare All SQP
Search Query Search Volume Purchases(Market) Purchases(Brand) Clicks(Brand)▾ Impress.Share % ClicksShare % ATCShare % PurchasesShare % PPC Spend ACoS
multivitamin 48,311 5,156 180 626 4.60% 3.14% 3.18% 3.49% $ 2,561 47.22%
vitamin c 120,532 11,963 174 578 1.31% 1.29% 1.41% 1.45% $ 1,499 38.07%
vitamin c 500mg 9,740 600 106 358 3.63% 13.86% 14.83% 17.67% $ 1,394 26.68%
vitamin c + d 28,956 2,556 119 315 2.62% 2.79% 3.54% 4.66% $ 809 77.26%
immune support 133,280 11,445 101 253 0.58% 0.47% 0.56% 0.88% $ 2,376 40.46%
vitamin d3 1,988 165 73 187 10.14% 24.28% 32.73% 44.24% $ 631 46.36%

Know the real lifetime profit of each customer

The first and only P&L report with a breakdown of your financials by new-to-brand and repeat customers. See what a customer is really worth.

P&L · New to Brand vs Repeat 44.45% repeat margin
June 2026
New to Brand Repeat Total
Sales $134,650.19 $517,096.04 $651,746.23
Units Sold 4,931 19,183 24,114
-
Cost of Goods Sold $31,609.63 $115,568.98 $147,178.61
Cost of Goods Sold % 23.48% 22.35% 22.58%
-
Gross Profit $103,040.56 $401,527.06 $504,567.62
Gross Profit % 76.52% 77.65% 77.42%
-
Referral Fee $19,938.03 $74,782.58 $94,720.61
FBA Fee $20,159.79 $78,267.27 $98,427.06
Amazon Fees Total $40,097.82 $153,049.85 $193,147.67
Amazon Fees % 29.78% 29.60% 29.64%
-
PPC Advertising Spend $47,324.20 $47,324.20
Promotions / Coupons $1,717.75 $18,604.36 $20,322.11
Coupon Redemption Fees $666.29 $1,314.98 $1,981.27
Deal Fees
Total Marketing $49,041.95 $18,604.36 $67,646.31
Total Marketing % 36.42% 3.60% 10.38%
-
Profit From Sales $8,590.72 $229,872.85 $238,463.57
Profit from Sales Margin 6.38% 44.45% 36.59%

Ask your own P&L questions in plain language, through MCP

Your AI can read every My Real Profit report through an MCP connector. That means your own P&L, LTV, Subscribe & Save and SQP data, by ASIN and customer type, not public marketplace data. No SQL or extra dashboard needed.

My Real Profit MCP AI + MCP ready
Claude · connected to my-real-profit-mcp

my-real-profit-mcp · inbound_placement_fees

Year to date you've been charged $4,127.53 in inbound placement fees. Month by month:

$620
Jan
$541
Feb
$590
Mar
$610
Apr
$680
May
$746
Jun
$340
Jul

Measure every day against the goals you set

Plan your sales, spend and profit, then watch actuals against plan, so you see the gap while there is still time to act on it.

Plan vs Actual on track

Total Sales

$1,399,177

vs Target: $1,438,960 (97.2%)

Units

83,106

vs Target: 66,979 (124.1%)

Marketing Spend

$215,748

vs Target: $0

Profit

$186,728

vs Target: —

Total Sales Units Marketing Spend Profit
Total Sales Target Total Sales Actual
$30K $40K $50K $60K $40.1K $37.4K $52.4K $37.8K $50.3K $41.3K $53.9K $37.8K $47.6K $37.8K $44.3K 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 May 2026

See the health of your whole business at a glance

One daily report with 40+ KPIs: organic %, NTB orders, TACoS, profit margin, ROI, S&S rate, PPC ACoS, conversion rate. Fully customizable to how your team works.

Day-to-day report 40+ KPIs
Day Week Month
May 18–24 May 25–31 Jun 1–7 Jun 8–14 Jun 15–21 Jun 22–28 Total
Total Sales $ 234,348 $ 239,922 $ 224,059 $ 210,854 $ 224,802 $ 216,064 $ 1,350,049
Units Sold 11,663 11,603 10,263 10,109 10,748 10,561 64,947
Orders 5,078 5,007 4,508 4,479 4,719 8,689 32,480
Organic % 76.29% 76.69% 79.20% 82.99% 82.63% 82.40% 79.92%
AVG Price $ 18.97 $ 19.57 $ 20.74 $ 19.73 $ 19.74 $ 19.33 $ 19.66
S&S Orders 1,965 1,901 1,675 1,765 2,074 3,423 12,803
S&S Orders % 38.70% 37.96% 37.16% 39.42% 43.94% 39.39% 39.42%
NTB Orders 1,393 1,343 1,088 984 908 1,992 7,707
NTB Orders % 27.43% 26.82% 24.14% 21.96% 19.23% 22.93% 23.73%
TACoS 18.68% 17.69% 12.55% 11.08% 13.16% 12.34% 14.37%
Total Marketing % 24.48% 23.74% 17.85% 17.12% 19.03% 18.57% 20.24%
Total CPA $ 11.30 $ 11.37 $ 8.87 $ 8.06 $ 9.06 $ 4.62 $ 8.41
Profit From Sales $ 45,374 $ 52,457 $ 65,795 $ 59,492 $ 59,877 $ 56,962 $ 339,957
Profit Margin 19.36% 21.86% 29.37% 28.21% 26.64% 26.36% 25.18%
Profit per Unit $ 3.89 $ 4.52 $ 6.41 $ 5.89 $ 5.57 $ 5.39 $ 5.23
ROI 79.60% 93.36% 131.73% 119.92% 114.35% 111.00% 107.43%
Pending Orders % 0.01% 0.01% 0.00%
-
PPC Sales $ 57,721 $ 58,039 $ 48,598 $ 37,558 $ 41,853 $ 40,344 $ 284,114
PPC Spend $ 43,783 $ 42,454 $ 28,126 $ 23,365 $ 29,583 $ 26,654 $ 193,965
PPC CPC $ 4.03 $ 3.98 $ 3.54 $ 3.62 $ 4.07 $ 3.75 $ 3.86
PPC CTR 0.22% 0.23% 0.35% 0.18% 0.30% 0.21% 0.24%
PPC ACoS 75.85% 73.15% 57.87% 62.21% 70.68% 66.07% 68.27%
PPC CPA $ 18.34 $ 17.73 $ 14.47 $ 15.56 $ 17.97 $ 16.41 $ 16.87
PPC Conversion % 21.96% 22.47% 24.50% 23.24% 22.63% 22.84% 22.85%
Discounts $ 13,141 $ 12,848 $ 11,271 $ 11,528 $ 12,744 $ 11,960 $ 73,492
-
Total Sessions 20,735 20,492 16,385 16,338 15,732 18,285 107,967
Conversion Rate % 24.49% 24.43% 27.51% 27.41% 30.00% 47.52% 30.08%

Follow how each customer cohort earns over time

Cohort analytics with breakdowns by retention, units, profit, revenue and active customers. See which cohorts of customers actually pay back, and how fast.

LTV by monthly cohort last 12 months
LTV - Units LTV - Revenue ($) LTV - Profit ($) LTV - Margin (%)
Cohort New Customers CAC 0123456789101112
July 2025 17,357 $15.97 1.16 1.27 1.40 1.52 1.62 1.71 1.79 1.86 1.93 2.00 2.06 2.12 2.13
August 2025 19,634 $17.19 1.14 1.25 1.39 1.51 1.61 1.70 1.79 1.87 1.94 2.02 2.09 2.10
September 2025 22,195 $18.30 1.14 1.25 1.38 1.49 1.59 1.67 1.77 1.84 1.92 1.99 2.00
October 2025 17,431 $16.38 1.17 1.27 1.40 1.53 1.62 1.71 1.80 1.88 1.96 1.97
November 2025 14,693 $15.62 1.14 1.24 1.37 1.48 1.59 1.68 1.77 1.86 1.87
December 2025 18,516 $16.62 1.11 1.21 1.34 1.47 1.57 1.67 1.78 1.79
January 2026 20,519 $13.94 1.10 1.20 1.33 1.46 1.56 1.66 1.68
February 2026 16,100 $13.95 1.09 1.20 1.34 1.46 1.58 1.59
March 2026 19,234 $14.18 1.10 1.20 1.34 1.48 1.49
April 2026 17,813 $15.06 1.10 1.20 1.36 1.38
May 2026 19,750 $15.11 1.11 1.22 1.25
June 2026 16,362 $14.49 1.14 1.15
Total 747,731 $10.82 1.14 1.27 1.43 1.56 1.68 1.78 1.88 1.97 2.05 2.12 2.19 2.25 2.31

Find out where competitors take clicks from your listing

Compare your CTR and CVR against competitors at the keyword level. See which keywords your listing wins and which ones it loses.

Brand vs market · CTR and CVR keyword level
All SQPBrand vs MarketBy ParentCompare
Search QueryCTR (Brand)CTR (Market)CVR (Brand)CVR (Market)Funnel score
b complex energy support tablets0.97%1.79%9.4%12.6%Below (3.2 / 10)
vitamin d3 supplement for immune support2.45%1.82%14.1%11.7%Above (7.6 / 10)
iron supplement gentle on stomach0.50%1.56%8.8%13.0%Below (2.9 / 10)
multivitamin for women3.14%2.41%15.2%12.9%Above (8.1 / 10)
immune support gummies1.28%1.33%11.9%12.2%Even (5.2 / 10)

Tell loyal S&S subscribers from one-time discount users

See which subscribers stay and which ones sign up just for the discount. Know your real S&S retention rate, with pending orders counted correctly.

S&S · Real vs fake 93.06% discount-only
All Sales | NTB / RepeatS&S vs RegularS&S | Real vs Fake
All S&S sales Real S&S sales Fake S&S % of all S&S
$10K $20K $30K 0% 50% 100% 93.06% 02/1503/0803/2904/1905/1005/31

Base your ACoS target on the full value of a customer

Calculate break-even ACoS using lifetime value, not just first-order profit. Bid more on high-LTV products without losing money.

Advertising · campaign profit LTV-aware
CampaignsKeywords & search terms Break-even ACoS (LTV-aware): 61.4%
CampaignSpendSalesAd profitAmz ACoSNet ACoS
All campaigns$ 36,712$ 75,099-$ 2,09448.88%51.32%
SP - Exact - Main Keywords - TOS$ 14,206$ 22,940-$ 2,41761.93%64.85%
SP - Exact - Brand Defense$ 2,914$ 18,760$ 3,18015.53%16.42%
SP - Broad - Discovery$ 6,481$ 9,742-$ 1,33866.53%69.71%
SP - Auto - Close Match$ 3,769$ 7,455-$ 20450.56%53.11%
SP - PT - Competitor ASINs$ 4,102$ 6,318-$ 90364.93%68.24%
SB - Exact - Category Terms - TOS$ 5,240$ 9,884-$ 41253.01%55.87%

Net ACoS is shaded against your break-even, so a campaign that looks expensive on first-order ACoS can still be profitable once lifetime value is counted.

Compare any period against the same period last year

Put any date range next to last year or against the period before it. Build custom reports on your own metrics when the standard cuts are not enough.

P&L · Compare periods year over year
OverviewDetailedCompare PeriodsPeriodThis month vs same month last year
NameCurrent periodPrevious periodDifference% change
Sales$950,609$1,001,736-$51,126-5.10%
COGS$220,355$234,365-$14,010-5.98%
FBA & referral fees$279,029$295,577-$16,548-5.60%
Storage fee$2,596$2,118$47822.57%
PPC cost$117,606$171,468-$53,861-31.41%
Profit$257,272$194,547$62,72532.24%
Profit margin27.06%19.42%7.64%39.35%

Get a dedicated team watching your data

A human team checks your data and fixes issues. If something looks wrong, a real person investigates.

Data health · weekly review human reviewed
Weekly data review 2 issues fixed Reviewed by your analyst · 3 days ago
  • 100%COGS coverage1,284 of 1,284 active ASINs costed
  • MatchedFee reconciliationSettlement vs orders, last 30 days
  • FixedMissing inbound placement feesFound on 3 shipments, re-pulled and backfilled
  • FixedSubscribe & Save pending ordersDuplicate rows removed before margin ran
  • HealthyAdvertising API syncHourly, no gaps in the last 14 days

Manage and share client reports without switching tools

Switch between client accounts, share reports, and set access rights for each team member. All from one workspace.

Agency · client accounts multi-account
Client accountsUser permissions + Add user
ClientShared sellersUsers
Northwood SupplementsAmazon US, Amazon CA4
Kestrel HomeAmazon US2
Bright Harbor PetAmazon US, Amazon UK, Amazon DE6
Lumen SkincareAmazon UK1

Switching is painless

This is additive if you still validate new products. Keep AMZScout for demand checks, and add My Real Profit for the true P&L and customer analytics of everything already selling.

Setup is two clicks and fully automated, with no contracts, no credit card, and a 21-day free trial for any company size. Connect and see your real margins next to the estimates you launched on.

FAQ

Questions brands ask before choosing between My Real Profit and AMZScout

They answer different questions. AMZScout estimates demand on products you do not sell yet. My Real Profit reads your own Seller Central and Advertising data and shows the reconciled profit on products you do sell. If profit tracking is what you wanted from AMZScout, My Real Profit is the closer fit.
Not for validation. AMZScout answers whether a product is worth entering; My Real Profit answers whether the products you sell are making you money and which customers drive it. Sellers who still launch keep both, one per phase.
It is a pre-launch estimate on one unit. It does not reconcile storage, long-term storage, removals, refunds, coupon redemption fees, promotions or VAT against real settlements, so the margin it shows and the margin you bank drift apart. My Real Profit reconciles every fee on real orders.
Yes, and many brands do. One tool per phase: AMZScout before launch, My Real Profit after. Run My Real Profit through the 21-day trial next to the estimates you launched on.
Setup is two clicks through Amazon’s SP-API. Your historical data imports automatically and your full reports are ready within 2 to 3 days. The trial loads 2 months of history, and LTV Analytics loads up to 18 months. On a paid plan, up to 24 months of sales and fees load automatically, and advertising data goes back 2 months, the limit of Amazon’s Advertising API. From then on, a paid plan keeps your data forever.
All Amazon marketplaces worldwide, across North America, Europe and the Far East. Some reports, such as refunds or fees, vary slightly by region. My Real Profit supports Amazon Seller Central, not Vendor Central.
My Real Profit integrates via Amazon’s SP-API and only pulls data. It makes no changes to your pricing, listings or account settings.

See your real numbers before you decide

  • 21-day free trial
  • Full access to every report and metric during the trial
Start your 21-day free trial

Amazon-partner grade data. Cancel anytime.

Last updated September 2026. AMZScout details are based on their public pricing and documentation at that date. Check their site for the latest.