Is My Real Profit a Nozzle alternative?

For most brands, yes. Both answer lifetime value, cohort and acquisition-cost questions. The difference is that My Real Profit anchors them in a full accrual P&L, is self-serve rather than demo-first, and is built for a brand manager to run without an analyst.

Is there a free Nozzle alternative?

My Real Profit gives 21 days across every marketplace you sell in, with no card. Nozzle gives 14 days on one marketplace and 6 months of order history, so you see less of your business before deciding.

Which one is deeper on LTV?

Nozzle goes deeper on the modelling side, and that is their core strength. My Real Profit gives you LTV and cohort analytics tied to your real P&L, so you can see what a cohort is worth after fees, ads and promotions.

Does My Real Profit manage my ads like Nozzle does?

No. My Real Profit is analytics only. We show ad performance by placement, search term, campaign and hour, with profit after fees on every cut, but we do not run your campaigns. Nozzle also sells ad management as a service. We do not, so we have no reason to make your ad spend look better than it is.

Can I query my numbers with AI?

Every report is exposed through an MCP connector, so you can ask about cohorts, payback or margin in plain language from Claude or ChatGPT and get the answer from your live data.

Nozzle Alternative | Live Amazon P&L for CPG Brands

Leverage the SQP report to win the competition

See which keywords hurt your own organic sales and which ones you can grow. Track your market share by keyword over time.

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Market share & funnel 14.3% share

SQP By Week SQP By Keyword SQP By Parent SQP By Child Compare All SQP

Search Query	Search Volume	Purchases(Market)	Purchases(Brand)	Clicks(Brand)▾	Impress.Share %	ClicksShare %	ATCShare %	PurchasesShare %	PPC Spend	ACoS
multivitamin	48,311	5,156	180	626	4.60%	3.14%	3.18%	3.49%	$ 2,561	47.22%
vitamin c	120,532	11,963	174	578	1.31%	1.29%	1.41%	1.45%	$ 1,499	38.07%
vitamin c 500mg	9,740	600	106	358	3.63%	13.86%	14.83%	17.67%	$ 1,394	26.68%
vitamin c + d	28,956	2,556	119	315	2.62%	2.79%	3.54%	4.66%	$ 809	77.26%
immune support	133,280	11,445	101	253	0.58%	0.47%	0.56%	0.88%	$ 2,376	40.46%
vitamin d3	1,988	165	73	187	10.14%	24.28%	32.73%	44.24%	$ 631	46.36%

See a live P&L with every Amazon fee reconciled

Every referral, FBA, promotion and coupon fee lands in one accrual P&L, down to product and ASIN. Split the same P&L by new-to-brand and repeat customers to see the real margin on each.

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Profit & Loss · accrual every fee reconciled

P&L line	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026
Sales	$1,254,267	$952,789	$878,926	$927,998	$1,552,262	$1,560,734
Cost of Goods Sold	$231,28018.44%	$159,50616.74%	$149,78217.04%	$156,13216.82%	$260,37816.77%	$258,20616.54%
Amazon Fees Total	$505,91340.34%	$352,17636.96%	$326,03437.09%	$329,51435.51%	$549,29935.39%	$547,94735.11%
Refunds Costs	$39,6373.16%	$24,1352.53%	$24,2502.76%	$25,7302.77%	$37,1682.39%	$35,1732.25%
Marketing	$192,58515.35%	$170,43317.89%	$132,85315.12%	$79,9578.62%	$186,48512.01%	$217,29413.92%
Other / Adj. expenses	$33,8732.70%	$28,2012.96%	$18,8202.14%	$17,9291.93%	$11,2070.72%	$9,6340.62%
Profit	$250,97920.01%	$218,33822.92%	$227,18725.85%	$318,73634.35%	$507,72532.71%	$492,48031.55%

Query every insight with AI, through MCP

Ask questions about your Amazon data in plain language. Every report is available through an MCP connector, so nothing has to be exported first.

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My Real Profit MCP AI + MCP ready

Claude · connected to my-real-profit-mcp

my-real-profit-mcp · inbound_placement_fees

Year to date you've been charged $4,127.53 in inbound placement fees. Month by month:

$620

Jan

$541

Feb

$590

Mar

$610

Apr

$680

May

$746

Jun

$340

Jul

Set targets, then track live against them

Set targets for sales, spend, and profit. Watch actuals update in real time so you see the gap before the month ends.

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Plan vs Actual on track

Total Sales

$1,399,177

vs Target: $1,438,960 (97.2%)

Units

83,106

vs Target: 66,979 (124.1%)

Marketing Spend

$215,748

vs Target: $0

Profit

$186,728

vs Target: —

Total Sales Units Marketing Spend Profit

Total Sales Target Total Sales Actual

Run the whole business from one daily view

One report with 40+ KPIs: organic %, NTB orders, TACoS, profit margin, ROI, S&S rate, PPC ACoS, conversion rate. Pick which KPIs you see and read them by day, week or month.

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Day-to-day report 40+ KPIs

Day Week Month

	May 18–24	May 25–31	Jun 1–7	Jun 8–14	Jun 15–21	Jun 22–28	Total
Total Sales	$ 234,348	$ 239,922	$ 224,059	$ 210,854	$ 224,802	$ 216,064	$ 1,350,049
Units Sold	11,663	11,603	10,263	10,109	10,748	10,561	64,947
Orders	5,078	5,007	4,508	4,479	4,719	8,689	32,480
Organic %	76.29%	76.69%	79.20%	82.99%	82.63%	82.40%	79.92%
AVG Price	$ 18.97	$ 19.57	$ 20.74	$ 19.73	$ 19.74	$ 19.33	$ 19.66
S&S Orders	1,965	1,901	1,675	1,765	2,074	3,423	12,803
S&S Orders %	38.70%	37.96%	37.16%	39.42%	43.94%	39.39%	39.42%
NTB Orders	1,393	1,343	1,088	984	908	1,992	7,707
NTB Orders %	27.43%	26.82%	24.14%	21.96%	19.23%	22.93%	23.73%
TACoS	18.68%	17.69%	12.55%	11.08%	13.16%	12.34%	14.37%
Total Marketing %	24.48%	23.74%	17.85%	17.12%	19.03%	18.57%	20.24%
Total CPA	$ 11.30	$ 11.37	$ 8.87	$ 8.06	$ 9.06	$ 4.62	$ 8.41
Profit From Sales	$ 45,374	$ 52,457	$ 65,795	$ 59,492	$ 59,877	$ 56,962	$ 339,957
Profit Margin	19.36%	21.86%	29.37%	28.21%	26.64%	26.36%	25.18%
Profit per Unit	$ 3.89	$ 4.52	$ 6.41	$ 5.89	$ 5.57	$ 5.39	$ 5.23
ROI	79.60%	93.36%	131.73%	119.92%	114.35%	111.00%	107.43%
Pending Orders %		0.01%		0.01%			0.00%
-
PPC Sales	$ 57,721	$ 58,039	$ 48,598	$ 37,558	$ 41,853	$ 40,344	$ 284,114
PPC Spend	$ 43,783	$ 42,454	$ 28,126	$ 23,365	$ 29,583	$ 26,654	$ 193,965
PPC CPC	$ 4.03	$ 3.98	$ 3.54	$ 3.62	$ 4.07	$ 3.75	$ 3.86
PPC CTR	0.22%	0.23%	0.35%	0.18%	0.30%	0.21%	0.24%
PPC ACoS	75.85%	73.15%	57.87%	62.21%	70.68%	66.07%	68.27%
PPC CPA	$ 18.34	$ 17.73	$ 14.47	$ 15.56	$ 17.97	$ 16.41	$ 16.87
PPC Conversion %	21.96%	22.47%	24.50%	23.24%	22.63%	22.84%	22.85%
Discounts	$ 13,141	$ 12,848	$ 11,271	$ 11,528	$ 12,744	$ 11,960	$ 73,492
-
Total Sessions	20,735	20,492	16,385	16,338	15,732	18,285	107,967
Conversion Rate %	24.49%	24.43%	27.51%	27.41%	30.00%	47.52%	30.08%

See where your listing wins clicks and where it loses them

Compare your CTR and CVR against competitors at the keyword level. See which keywords your listing wins and which ones it loses.

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Brand vs market · CTR and CVR keyword level

All SQPBrand vs MarketBy ParentCompare

Search Query	CTR (Brand)	CTR (Market)	CVR (Brand)	CVR (Market)	Funnel score
b complex energy support tablets	0.97%	1.79%	9.4%	12.6%	Below (3.2 / 10)
vitamin d3 supplement for immune support	2.45%	1.82%	14.1%	11.7%	Above (7.6 / 10)
iron supplement gentle on stomach	0.50%	1.56%	8.8%	13.0%	Below (2.9 / 10)
multivitamin for women	3.14%	2.41%	15.2%	12.9%	Above (8.1 / 10)
immune support gummies	1.28%	1.33%	11.9%	12.2%	Even (5.2 / 10)

See which placement earns profit and which hour wastes budget

Read ad performance by placement, search term, campaign and hour, not just by product. Every cut shows profit after fees, so you can find where to cut spend before it compounds.

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Advertising analytics by placement & hour

SalesCampaignsPlacements InsightsIntraday

Placement	Impressions	Clicks	Sales	Spend	Ad profit	Net ACoS
Sponsored Products	5,904,938	15,197	$91,676	$51,608	-$8,765	59.09%
Top of search	2,318,204	7,412	$49,730	$29,884	-$6,140	63.44%
Rest of search	2,104,551	4,988	$25,109	$13,662	$1,148	52.18%
Product pages	1,482,183	2,797	$16,837	$8,062	$1,227	45.60%
Sponsored Brands	1,204,610	3,118	$18,942	$9,470	$412	48.29%
Sponsored Display	842,004	1,905	$8,571	$5,610	-$1,204	69.13%

Know which S&S subscribers will actually stay

See which subscribers stay and which ones sign up just for the discount. Your real S&S retention rate is calculated on pending orders too, so the number holds up.

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S&S · Real vs fake 93.06% discount-only

All Sales | NTB / RepeatS&S vs RegularS&S | Real vs Fake

All S&S sales Real S&S sales Fake S&S % of all S&S

Keep stock decisions inside the profit view

Track cover, restock timing and stranded units next to the margin each product earns. Inventory calls stop being a separate spreadsheet.

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FBA inventory stock + margin

Product	Sellable	Reserved	Pending inbound	Inventory value	Units sold 30 d	Cover
Demo Product 0221 SKU: DEMOSKU_0221	29,257	5,820	0	$177K	19,611	45 d
Demo Product 0152 SKU: DEMOSKU_0152	32,330	9,637	60	$249K	15,100	64 d
Demo Product 0291 SKU: DEMOSKU_0291	50,315	13,703	133	$471K	14,990	101 d
Demo Product 0458 SKU: DEMOSKU_0458	34,644	5,582	97	$183K	13,071	79 d
Demo Product 0352 SKU: DEMOSKU_0352	11,547	2,255	20	$67K	11,812	29 d
Demo Product 0406 SKU: DEMOSKU_0406	10,489	1,627	0	$71K	4,610	68 d

A dedicated data team monitors your numbers for you

A human team checks your data and fixes issues on every plan, not only on a managed tier. If something looks wrong, a real person investigates.

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Data health · weekly review human reviewed

Weekly data review 2 issues fixed Reviewed by your analyst · 3 days ago

100%COGS coverage1,284 of 1,284 active ASINs costed
MatchedFee reconciliationSettlement vs orders, last 30 days
FixedMissing inbound placement feesFound on 3 shipments, re-pulled and backfilled
FixedSubscribe & Save pending ordersDuplicate rows removed before margin ran
HealthyAdvertising API syncHourly, no gaps in the last 14 days

Manage all client accounts and share reports from one place

Switch between client accounts, share reports, and set access rights for each team member from one workspace. No separate agency plan and no per-brand quote.

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Agency · client accounts multi-account

Client accountsUser permissions + Add user

Client	Shared sellers	Users
Northwood Supplements	Amazon US, Amazon CA	4
Kestrel Home	Amazon US	2
Bright Harbor Pet	Amazon US, Amazon UK, Amazon DE	6
Lumen Skincare	Amazon UK	1

Compare any period against the same period last year

Put any date range next to last year or against the period before it. Build custom reports on your own metrics when the standard cuts are not enough.

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P&L · Compare periods year over year

OverviewDetailedCompare PeriodsPeriodThis month vs same month last year

Name	Current period	Previous period	Difference	% change
Sales	$950,609	$1,001,736	-$51,126	-5.10%
COGS	$220,355	$234,365	-$14,010	-5.98%
FBA & referral fees	$279,029	$295,577	-$16,548	-5.60%
Storage fee	$2,596	$2,118	$478	22.57%
PPC cost	$117,606	$171,468	-$53,861	-31.41%
Profit	$257,272	$194,547	$62,725	32.24%
Profit margin	27.06%	19.42%	7.64%	39.35%

Nozzle Alternative: everything Nozzle reports, plus a 40-KPI daily dashboard

How My Real Profit and Nozzle compare

See your real numbers on your own account

Where My Real Profit goes further than Nozzle

See a live P&L with every Amazon fee reconciled

Query every insight with AI, through MCP

Set targets, then track live against them

Run the whole business from one daily view

See where your listing wins clicks and where it loses them

See which placement earns profit and which hour wastes budget

Keep stock decisions inside the profit view

A dedicated data team monitors your numbers for you

Manage all client accounts and share reports from one place

Compare any period against the same period last year

Switching is painless

Questions brands ask before choosing between My Real Profit and Nozzle

See your real numbers before you decide