Can I use My Real Profit and Sellerboard together?

Yes, and many brands do during the transition. Sellerboard stays a fine quick profit glance, while My Real Profit answers the customer and market questions it was never built for. Run both through your trial and keep whichever one you reach for.

Does My Real Profit replace Sellerboard?

It depends on what you use Sellerboard for. If you need SQP analytics, cohort LTV, Plan vs Actual, or a 40-KPI daily report, My Real Profit covers these and Sellerboard does not. Many brands run both during the trial and keep whichever one they actually open.

Is there a free Sellerboard alternative?

Yes. My Real Profit offers a 21-day free trial with full access to every report and metric. No credit card required.

How far back does My Real Profit pull historical data?

The trial loads 2 months. On a paid plan, the team pulls up to 24 months on request. Advertising data goes back 60 days via Amazon's API.

Which Amazon marketplaces does My Real Profit support?

All major regions: US, Canada, Mexico, Brazil, UK, Germany, France, Italy, Spain, and 13 more European and Asia-Pacific marketplaces.

Sellerboard Alternative | My Real Profit — Amazon Analytics Platform (2026)

Leverage the SQP report to win the competition

See which keywords hurt your own organic sales and which ones you can grow with the SQP report. Track your market share by keyword over time.

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Market share & funnel 14.3% share

SQP By Week SQP By Keyword SQP By Parent SQP By Child Compare All SQP

Search Query	Search Volume	Purchases(Market)	Purchases(Brand)	Clicks(Brand)▾	Impress.Share %	ClicksShare %	ATCShare %	PurchasesShare %	PPC Spend	ACoS
multivitamin	48,311	5,156	180	626	4.60%	3.14%	3.18%	3.49%	$ 2,561	47.22%
vitamin c	120,532	11,963	174	578	1.31%	1.29%	1.41%	1.45%	$ 1,499	38.07%
vitamin c 500mg	9,740	600	106	358	3.63%	13.86%	14.83%	17.67%	$ 1,394	26.68%
vitamin c + d	28,956	2,556	119	315	2.62%	2.79%	3.54%	4.66%	$ 809	77.26%
immune support	133,280	11,445	101	253	0.58%	0.47%	0.56%	0.88%	$ 2,376	40.46%
vitamin d3	1,988	165	73	187	10.14%	24.28%	32.73%	44.24%	$ 631	46.36%

See your true customer lifetime profit and loss

The only P&L that splits your numbers by new-to-brand and repeat customers. See the real margin on each customer type.

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P&L · New to Brand vs Repeat 44.45% repeat margin

	June 2026
	New to Brand	Repeat	Total
Sales	$134,650.19	$517,096.04	$651,746.23
Units Sold	4,931	19,183	24,114
-
Cost of Goods Sold	$31,609.63	$115,568.98	$147,178.61
Cost of Goods Sold %	23.48%	22.35%	22.58%
-
Gross Profit	$103,040.56	$401,527.06	$504,567.62
Gross Profit %	76.52%	77.65%	77.42%
-
Referral Fee	$19,938.03	$74,782.58	$94,720.61
FBA Fee	$20,159.79	$78,267.27	$98,427.06
Amazon Fees Total	$40,097.82	$153,049.85	$193,147.67
Amazon Fees %	29.78%	29.60%	29.64%
-
PPC Advertising Spend	$47,324.20		$47,324.20
Promotions / Coupons	$1,717.75	$18,604.36	$20,322.11
Coupon Redemption Fees	$666.29	$1,314.98	$1,981.27
Deal Fees
Total Marketing	$49,041.95	$18,604.36	$67,646.31
Total Marketing %	36.42%	3.60%	10.38%
-
Profit From Sales	$8,590.72	$229,872.85	$238,463.57
Profit from Sales Margin	6.38%	44.45%	36.59%

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Ask questions about your Amazon data in plain language. Every report is available through an MCP connector. No SQL, no extra dashboards.

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My Real Profit MCP AI + MCP ready

Claude · connected to my-real-profit-mcp

my-real-profit-mcp · inbound_placement_fees

Year to date you've been charged $4,127.53 in inbound placement fees. Month by month:

$620

Jan

$541

Feb

$590

Mar

$610

Apr

$680

May

$746

Jun

$340

Jul

Set targets, then track live against them

Set targets for sales, spend, and profit. Watch actuals update in real time so you see the gap before the month ends.

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Plan vs Actual on track

Total Sales

$1,399,177

vs Target: $1,438,960 (97.2%)

Units

83,106

vs Target: 66,979 (124.1%)

Marketing Spend

$215,748

vs Target: $0

Profit

$186,728

vs Target: —

Total Sales Units Marketing Spend Profit

Total Sales Target Total Sales Actual

Run the whole business from one daily view

One daily report with 40+ KPIs: organic %, NTB orders, TACoS, profit margin, ROI, S&S rate, PPC ACoS, conversion rate. Customizable to how your team works.

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Day-to-day report 40+ KPIs

Day Week Month

	May 18–24	May 25–31	Jun 1–7	Jun 8–14	Jun 15–21	Jun 22–28	Total
Total Sales	$ 234,348	$ 239,922	$ 224,059	$ 210,854	$ 224,802	$ 216,064	$ 1,350,049
Units Sold	11,663	11,603	10,263	10,109	10,748	10,561	64,947
Orders	5,078	5,007	4,508	4,479	4,719	8,689	32,480
Organic %	76.29%	76.69%	79.20%	82.99%	82.63%	82.40%	79.92%
AVG Price	$ 18.97	$ 19.57	$ 20.74	$ 19.73	$ 19.74	$ 19.33	$ 19.66
S&S Orders	1,965	1,901	1,675	1,765	2,074	3,423	12,803
S&S Orders %	38.70%	37.96%	37.16%	39.42%	43.94%	39.39%	39.42%
NTB Orders	1,393	1,343	1,088	984	908	1,992	7,707
NTB Orders %	27.43%	26.82%	24.14%	21.96%	19.23%	22.93%	23.73%
TACoS	18.68%	17.69%	12.55%	11.08%	13.16%	12.34%	14.37%
Total Marketing %	24.48%	23.74%	17.85%	17.12%	19.03%	18.57%	20.24%
Total CPA	$ 11.30	$ 11.37	$ 8.87	$ 8.06	$ 9.06	$ 4.62	$ 8.41
Profit From Sales	$ 45,374	$ 52,457	$ 65,795	$ 59,492	$ 59,877	$ 56,962	$ 339,957
Profit Margin	19.36%	21.86%	29.37%	28.21%	26.64%	26.36%	25.18%
Profit per Unit	$ 3.89	$ 4.52	$ 6.41	$ 5.89	$ 5.57	$ 5.39	$ 5.23
ROI	79.60%	93.36%	131.73%	119.92%	114.35%	111.00%	107.43%
Pending Orders %		0.01%		0.01%			0.00%
-
PPC Sales	$ 57,721	$ 58,039	$ 48,598	$ 37,558	$ 41,853	$ 40,344	$ 284,114
PPC Spend	$ 43,783	$ 42,454	$ 28,126	$ 23,365	$ 29,583	$ 26,654	$ 193,965
PPC CPC	$ 4.03	$ 3.98	$ 3.54	$ 3.62	$ 4.07	$ 3.75	$ 3.86
PPC CTR	0.22%	0.23%	0.35%	0.18%	0.30%	0.21%	0.24%
PPC ACoS	75.85%	73.15%	57.87%	62.21%	70.68%	66.07%	68.27%
PPC CPA	$ 18.34	$ 17.73	$ 14.47	$ 15.56	$ 17.97	$ 16.41	$ 16.87
PPC Conversion %	21.96%	22.47%	24.50%	23.24%	22.63%	22.84%	22.85%
Discounts	$ 13,141	$ 12,848	$ 11,271	$ 11,528	$ 12,744	$ 11,960	$ 73,492
-
Total Sessions	20,735	20,492	16,385	16,338	15,732	18,285	107,967
Conversion Rate %	24.49%	24.43%	27.51%	27.41%	30.00%	47.52%	30.08%

Track every cohort’s profit over time

See which cohorts of customers pay back and how fast. Breakdowns by retention, units, profit, revenue, and margin.

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LTV by monthly cohort last 12 months

LTV - Units LTV - Revenue ($) LTV - Profit ($) LTV - Margin (%) Active Customers Retention Rate (%) Monthly Cohort Revenue ($) Cumulative Cohort Revenue ($)

Cohort	New Customers	CAC	0	1	2	3	4	5	6	7	8	9	10	11	12
July 2025	17,357	$15.97	1.16	1.27	1.40	1.52	1.62	1.71	1.79	1.86	1.93	2.00	2.06	2.12	2.13
August 2025	19,634	$17.19	1.14	1.25	1.39	1.51	1.61	1.70	1.79	1.87	1.94	2.02	2.09	2.10
September 2025	22,195	$18.30	1.14	1.25	1.38	1.49	1.59	1.67	1.77	1.84	1.92	1.99	2.00
October 2025	17,431	$16.38	1.17	1.27	1.40	1.53	1.62	1.71	1.80	1.88	1.96	1.97
November 2025	14,693	$15.62	1.14	1.24	1.37	1.48	1.59	1.68	1.77	1.86	1.87
December 2025	18,516	$16.62	1.11	1.21	1.34	1.47	1.57	1.67	1.78	1.79
January 2026	20,519	$13.94	1.10	1.20	1.33	1.46	1.56	1.66	1.68
February 2026	16,100	$13.95	1.09	1.20	1.34	1.46	1.58	1.59
March 2026	19,234	$14.18	1.10	1.20	1.34	1.48	1.49
April 2026	17,813	$15.06	1.10	1.20	1.36	1.38
May 2026	19,750	$15.11	1.11	1.22	1.25
June 2026	16,362	$14.49	1.14	1.15
Total	747,731	$10.82	1.14	1.27	1.43	1.56	1.68	1.78	1.88	1.97	2.05	2.12	2.19	2.25	2.31

See where your listing wins clicks and where it loses them

Compare your CTR and CVR against competitors at the keyword level. See which keywords your listing wins and which ones it loses.

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Brand vs market · CTR and CVR keyword level

All SQPBrand vs MarketBy ParentCompare

Search Query	CTR (Brand)	CTR (Market)	CVR (Brand)	CVR (Market)	Funnel score
b complex energy support tablets	0.97%	1.79%	9.4%	12.6%	Below (3.2 / 10)
vitamin d3 supplement for immune support	2.45%	1.82%	14.1%	11.7%	Above (7.6 / 10)
iron supplement gentle on stomach	0.50%	1.56%	8.8%	13.0%	Below (2.9 / 10)
multivitamin for women	3.14%	2.41%	15.2%	12.9%	Above (8.1 / 10)
immune support gummies	1.28%	1.33%	11.9%	12.2%	Even (5.2 / 10)

Know which S&S subscribers will actually stay

See which subscribers stay and which ones sign up just for the discount. Know your real S&S retention rate.

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S&S · Real vs fake 93.06% discount-only

All Sales | NTB / RepeatS&S vs RegularS&S | Real vs Fake

All S&S sales Real S&S sales Fake S&S % of all S&S

Set your ACoS target based on lifetime value, not just the first sale

Calculate break-even ACoS using lifetime value, not just first-order profit. Bid more on high-LTV products without losing money.

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Advertising · campaign profit LTV-aware

CampaignsKeywords & search terms Break-even ACoS (LTV-aware): 61.4%

Campaign	Spend	Sales	Ad profit	Amz ACoS	Net ACoS
All campaigns	$ 36,712	$ 75,099	-$ 2,094	48.88%	51.32%
SP - Exact - Main Keywords - TOS	$ 14,206	$ 22,940	-$ 2,417	61.93%	64.85%
SP - Exact - Brand Defense	$ 2,914	$ 18,760	$ 3,180	15.53%	16.42%
SP - Broad - Discovery	$ 6,481	$ 9,742	-$ 1,338	66.53%	69.71%
SP - Auto - Close Match	$ 3,769	$ 7,455	-$ 204	50.56%	53.11%
SP - PT - Competitor ASINs	$ 4,102	$ 6,318	-$ 903	64.93%	68.24%
SB - Exact - Category Terms - TOS	$ 5,240	$ 9,884	-$ 412	53.01%	55.87%

Net ACoS is shaded against your break-even, so a campaign that looks expensive on first-order ACoS can still be profitable once lifetime value is counted.

Compare any period against the same period last year

Put any date range next to last year or against the period before it. Build custom reports on your own metrics when the standard cuts are not enough.

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P&L · Compare periods year over year

OverviewDetailedCompare PeriodsPeriodThis month vs same month last year

Name	Current period	Previous period	Difference	% change
Sales	$950,609	$1,001,736	-$51,126	-5.10%
COGS	$220,355	$234,365	-$14,010	-5.98%
FBA & referral fees	$279,029	$295,577	-$16,548	-5.60%
Storage fee	$2,596	$2,118	$478	22.57%
PPC cost	$117,606	$171,468	-$53,861	-31.41%
Profit	$257,272	$194,547	$62,725	32.24%
Profit margin	27.06%	19.42%	7.64%	39.35%

A dedicated data team monitors your numbers for you

A human team checks your data and fixes issues. If something looks wrong, a real person investigates.

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Data health · weekly review human reviewed

Weekly data review 2 issues fixed Reviewed by your analyst · 3 days ago

100%COGS coverage1,284 of 1,284 active ASINs costed
MatchedFee reconciliationSettlement vs orders, last 30 days
FixedMissing inbound placement feesFound on 3 shipments, re-pulled and backfilled
FixedSubscribe & Save pending ordersDuplicate rows removed before margin ran
HealthyAdvertising API syncHourly, no gaps in the last 14 days

Manage all client accounts and share reports from one place

Switch between client accounts, share reports, and set access rights for each team member. All from one workspace.

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Agency · client accounts multi-account

Client accountsUser permissions + Add user

Client	Shared sellers	Users
Northwood Supplements	Amazon US, Amazon CA	4
Kestrel Home	Amazon US	2
Bright Harbor Pet	Amazon US, Amazon UK, Amazon DE	6
Lumen Skincare	Amazon UK	1

Looking for a Sellerboard Alternative?

Not better. Further.

My Real Profit vs Sellerboard

See your real numbers on your own account

Where My Real Profit goes further than Sellerboard

See your true customer lifetime profit and loss

Query every insight with AI, through MCP

Set targets, then track live against them

Run the whole business from one daily view

Track every cohort’s profit over time

See where your listing wins clicks and where it loses them

Set your ACoS target based on lifetime value, not just the first sale

Compare any period against the same period last year

A dedicated data team monitors your numbers for you

Manage all client accounts and share reports from one place

Moving from Sellerboard is painless

Questions brands ask before choosing between My Real Profit and Sellerboard

See your real numbers before you decide