Can I use My Real Profit and SmartScout together?

Yes, and that is the usual setup. SmartScout stays your tool for prospecting, market mapping, and competitor ad research, while My Real Profit answers the profit and customer questions for the brand you already run. Run both through your trial and see which one you open for each decision.

Does My Real Profit replace SmartScout?

Not if you prospect. SmartScout is built to find brands, sellers, and opportunities. My Real Profit is built to run your own brand: live P&L, cohort LTV, Plan vs Actual, and a 40-KPI daily report. Wholesale and agency teams often keep SmartScout and add My Real Profit.

Is there a SmartScout alternative?

It depends on the job. For market research, other research suites compete with SmartScout. For brands that need the inside view, My Real Profit is the closest fit: true profit, customer economics, and SQP next to ad spend. Every report is open on the 21-day trial with no credit card.

SmartScout also shows my SQP data. Why add My Real Profit?

Both tools read your SQP data from Amazon Brand Analytics. My Real Profit adds PPC spend and ACoS on the same row as each search query, shows cannibalization across your ASINs, and ties the results to your P&L and lifetime value.

How far back does My Real Profit pull historical data?

When you connect, the trial loads 2 months of history, and LTV Analytics loads up to 18 months. On a paid plan, up to 24 months of sales and fees load automatically. Advertising data goes back 2 months, the limit of Amazon’s Advertising API. From then on, a paid plan keeps your data forever, so your history only grows.

SmartScout Alternative | True Profit, LTV and SQP for Amazon Brands

Turn your SQP data into ad decisions

See PPC spend and ACoS next to every search query in your SQP data. Find keywords where ads eat into your organic sales, and keywords you can still grow.

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Market share & funnel 14.3% share

SQP By Week SQP By Keyword SQP By Parent SQP By Child Compare All SQP

Search Query	Search Volume	Purchases(Market)	Purchases(Brand)	Clicks(Brand)▾	Impress.Share %	ClicksShare %	ATCShare %	PurchasesShare %	PPC Spend	ACoS
multivitamin	48,311	5,156	180	626	4.60%	3.14%	3.18%	3.49%	$ 2,561	47.22%
vitamin c	120,532	11,963	174	578	1.31%	1.29%	1.41%	1.45%	$ 1,499	38.07%
vitamin c 500mg	9,740	600	106	358	3.63%	13.86%	14.83%	17.67%	$ 1,394	26.68%
vitamin c + d	28,956	2,556	119	315	2.62%	2.79%	3.54%	4.66%	$ 809	77.26%
immune support	133,280	11,445	101	253	0.58%	0.47%	0.56%	0.88%	$ 2,376	40.46%
vitamin d3	1,988	165	73	187	10.14%	24.28%	32.73%	44.24%	$ 631	46.36%

Split profit between new-to-brand and repeat customers

A P&L that splits sales, fees, ad spend, and profit by new-to-brand and repeat customers. See the real margin on each customer type.

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P&L · New to Brand vs Repeat 44.45% repeat margin

	June 2026
	New to Brand	Repeat	Total
Sales	$134,650.19	$517,096.04	$651,746.23
Units Sold	4,931	19,183	24,114
-
Cost of Goods Sold	$31,609.63	$115,568.98	$147,178.61
Cost of Goods Sold %	23.48%	22.35%	22.58%
-
Gross Profit	$103,040.56	$401,527.06	$504,567.62
Gross Profit %	76.52%	77.65%	77.42%
-
Referral Fee	$19,938.03	$74,782.58	$94,720.61
FBA Fee	$20,159.79	$78,267.27	$98,427.06
Amazon Fees Total	$40,097.82	$153,049.85	$193,147.67
Amazon Fees %	29.78%	29.60%	29.64%
-
PPC Advertising Spend	$47,324.20		$47,324.20
Promotions / Coupons	$1,717.75	$18,604.36	$20,322.11
Coupon Redemption Fees	$666.29	$1,314.98	$1,981.27
Deal Fees
Total Marketing	$49,041.95	$18,604.36	$67,646.31
Total Marketing %	36.42%	3.60%	10.38%
-
Profit From Sales	$8,590.72	$229,872.85	$238,463.57
Profit from Sales Margin	6.38%	44.45%	36.59%

Ask AI about your own profit, not just the market

My Real Profit's MCP connector answers questions about your own business: fees, profit, ad spend, cohorts. Every report is available, no SQL.

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My Real Profit MCP AI + MCP ready

Claude · connected to my-real-profit-mcp

my-real-profit-mcp · inbound_placement_fees

Year to date you've been charged $4,127.53 in inbound placement fees. Month by month:

$620

Jan

$541

Feb

$590

Mar

$610

Apr

$680

May

$746

Jun

$340

Jul

Know early whether this month will hit its numbers

Set targets for sales, spend, and profit. Watch actuals update in real time so you see the gap before the month ends.

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Plan vs Actual on track

Total Sales

$1,399,177

vs Target: $1,438,960 (97.2%)

Units

83,106

vs Target: 66,979 (124.1%)

Marketing Spend

$215,748

vs Target: $0

Profit

$186,728

vs Target: —

Total Sales Units Marketing Spend Profit

Total Sales Target Total Sales Actual

Check 40+ brand KPIs in one daily report

One daily report with 40+ KPIs: organic %, NTB orders, TACoS, profit margin, ROI, S&S rate, PPC ACoS, conversion rate. Customizable to how your team works.

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Day-to-day report 40+ KPIs

Day Week Month

	May 18–24	May 25–31	Jun 1–7	Jun 8–14	Jun 15–21	Jun 22–28	Total
Total Sales	$ 234,348	$ 239,922	$ 224,059	$ 210,854	$ 224,802	$ 216,064	$ 1,350,049
Units Sold	11,663	11,603	10,263	10,109	10,748	10,561	64,947
Orders	5,078	5,007	4,508	4,479	4,719	8,689	32,480
Organic %	76.29%	76.69%	79.20%	82.99%	82.63%	82.40%	79.92%
AVG Price	$ 18.97	$ 19.57	$ 20.74	$ 19.73	$ 19.74	$ 19.33	$ 19.66
S&S Orders	1,965	1,901	1,675	1,765	2,074	3,423	12,803
S&S Orders %	38.70%	37.96%	37.16%	39.42%	43.94%	39.39%	39.42%
NTB Orders	1,393	1,343	1,088	984	908	1,992	7,707
NTB Orders %	27.43%	26.82%	24.14%	21.96%	19.23%	22.93%	23.73%
TACoS	18.68%	17.69%	12.55%	11.08%	13.16%	12.34%	14.37%
Total Marketing %	24.48%	23.74%	17.85%	17.12%	19.03%	18.57%	20.24%
Total CPA	$ 11.30	$ 11.37	$ 8.87	$ 8.06	$ 9.06	$ 4.62	$ 8.41
Profit From Sales	$ 45,374	$ 52,457	$ 65,795	$ 59,492	$ 59,877	$ 56,962	$ 339,957
Profit Margin	19.36%	21.86%	29.37%	28.21%	26.64%	26.36%	25.18%
Profit per Unit	$ 3.89	$ 4.52	$ 6.41	$ 5.89	$ 5.57	$ 5.39	$ 5.23
ROI	79.60%	93.36%	131.73%	119.92%	114.35%	111.00%	107.43%
Pending Orders %		0.01%		0.01%			0.00%
-
PPC Sales	$ 57,721	$ 58,039	$ 48,598	$ 37,558	$ 41,853	$ 40,344	$ 284,114
PPC Spend	$ 43,783	$ 42,454	$ 28,126	$ 23,365	$ 29,583	$ 26,654	$ 193,965
PPC CPC	$ 4.03	$ 3.98	$ 3.54	$ 3.62	$ 4.07	$ 3.75	$ 3.86
PPC CTR	0.22%	0.23%	0.35%	0.18%	0.30%	0.21%	0.24%
PPC ACoS	75.85%	73.15%	57.87%	62.21%	70.68%	66.07%	68.27%
PPC CPA	$ 18.34	$ 17.73	$ 14.47	$ 15.56	$ 17.97	$ 16.41	$ 16.87
PPC Conversion %	21.96%	22.47%	24.50%	23.24%	22.63%	22.84%	22.85%
Discounts	$ 13,141	$ 12,848	$ 11,271	$ 11,528	$ 12,744	$ 11,960	$ 73,492
-
Total Sessions	20,735	20,492	16,385	16,338	15,732	18,285	107,967
Conversion Rate %	24.49%	24.43%	27.51%	27.41%	30.00%	47.52%	30.08%

See how fast each customer cohort pays back

Group customers by first-order month and follow their retention, units, profit, revenue, and margin over time.

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LTV by monthly cohort last 12 months

LTV - Units LTV - Revenue ($) LTV - Profit ($) LTV - Margin (%) Active Customers Retention Rate (%) Monthly Cohort Revenue ($) Cumulative Cohort Revenue ($)

Cohort	New Customers	CAC	0	1	2	3	4	5	6	7	8	9	10	11	12
July 2025	17,357	$15.97	1.16	1.27	1.40	1.52	1.62	1.71	1.79	1.86	1.93	2.00	2.06	2.12	2.13
August 2025	19,634	$17.19	1.14	1.25	1.39	1.51	1.61	1.70	1.79	1.87	1.94	2.02	2.09	2.10
September 2025	22,195	$18.30	1.14	1.25	1.38	1.49	1.59	1.67	1.77	1.84	1.92	1.99	2.00
October 2025	17,431	$16.38	1.17	1.27	1.40	1.53	1.62	1.71	1.80	1.88	1.96	1.97
November 2025	14,693	$15.62	1.14	1.24	1.37	1.48	1.59	1.68	1.77	1.86	1.87
December 2025	18,516	$16.62	1.11	1.21	1.34	1.47	1.57	1.67	1.78	1.79
January 2026	20,519	$13.94	1.10	1.20	1.33	1.46	1.56	1.66	1.68
February 2026	16,100	$13.95	1.09	1.20	1.34	1.46	1.58	1.59
March 2026	19,234	$14.18	1.10	1.20	1.34	1.48	1.49
April 2026	17,813	$15.06	1.10	1.20	1.36	1.38
May 2026	19,750	$15.11	1.11	1.22	1.25
June 2026	16,362	$14.49	1.14	1.15
Total	747,731	$10.82	1.14	1.27	1.43	1.56	1.68	1.78	1.88	1.97	2.05	2.12	2.19	2.25	2.31

See your live P&L with every Amazon fee reconciled

Profit by product and ASIN after referral fees, FBA fees, storage, refunds, ads, and COGS. The profit calculator starts from your real costs of the last 30 days, not estimated fees.

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Profit & Loss · accrual every fee reconciled

P&L line	Jan 2026	Feb 2026	Mar 2026	Apr 2026	May 2026	Jun 2026
Sales	$1,254,267	$952,789	$878,926	$927,998	$1,552,262	$1,560,734
Cost of Goods Sold	$231,28018.44%	$159,50616.74%	$149,78217.04%	$156,13216.82%	$260,37816.77%	$258,20616.54%
Amazon Fees Total	$505,91340.34%	$352,17636.96%	$326,03437.09%	$329,51435.51%	$549,29935.39%	$547,94735.11%
Refunds Costs	$39,6373.16%	$24,1352.53%	$24,2502.76%	$25,7302.77%	$37,1682.39%	$35,1732.25%
Marketing	$192,58515.35%	$170,43317.89%	$132,85315.12%	$79,9578.62%	$186,48512.01%	$217,29413.92%
Other / Adj. expenses	$33,8732.70%	$28,2012.96%	$18,8202.14%	$17,9291.93%	$11,2070.72%	$9,6340.62%
Profit	$250,97920.01%	$218,33822.92%	$227,18725.85%	$318,73634.35%	$507,72532.71%	$492,48031.55%

Win back the keywords competitors take from your listing

Compare your CTR and CVR against competitors at the keyword level with My Brand vs Competitors. See which keywords your listing wins and which ones it loses.

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Brand vs market · CTR and CVR keyword level

All SQPBrand vs MarketBy ParentCompare

Search Query	CTR (Brand)	CTR (Market)	CVR (Brand)	CVR (Market)	Funnel score
b complex energy support tablets	0.97%	1.79%	9.4%	12.6%	Below (3.2 / 10)
vitamin d3 supplement for immune support	2.45%	1.82%	14.1%	11.7%	Above (7.6 / 10)
iron supplement gentle on stomach	0.50%	1.56%	8.8%	13.0%	Below (2.9 / 10)
multivitamin for women	3.14%	2.41%	15.2%	12.9%	Above (8.1 / 10)
immune support gummies	1.28%	1.33%	11.9%	12.2%	Even (5.2 / 10)

Know which S&S subscribers will actually stay

See which subscribers stay and which ones sign up just for the discount. Know your real S&S retention rate.

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S&S · Real vs fake 93.06% discount-only

All Sales | NTB / RepeatS&S vs RegularS&S | Real vs Fake

All S&S sales Real S&S sales Fake S&S % of all S&S

Analyze your own ads by the hour and set ACoS from lifetime value

Break down your ad results by keyword, placement, search term, campaign, and hour. Set break-even ACoS using lifetime value, not just first-order profit.

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Advertising analytics by placement & hour

SalesCampaignsPlacements InsightsIntraday

Placement	Impressions	Clicks	Sales	Spend	Ad profit	Net ACoS
Sponsored Products	5,904,938	15,197	$91,676	$51,608	-$8,765	59.09%
Top of search	2,318,204	7,412	$49,730	$29,884	-$6,140	63.44%
Rest of search	2,104,551	4,988	$25,109	$13,662	$1,148	52.18%
Product pages	1,482,183	2,797	$16,837	$8,062	$1,227	45.60%
Sponsored Brands	1,204,610	3,118	$18,942	$9,470	$412	48.29%
Sponsored Display	842,004	1,905	$8,571	$5,610	-$1,204	69.13%

Tell real growth from seasonality

Put any date range next to last year or against the period before it. Build custom reports on your own metrics when the standard cuts are not enough.

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P&L · Compare periods year over year

OverviewDetailedCompare PeriodsPeriodThis month vs same month last year

Name	Current period	Previous period	Difference	% change
Sales	$950,609	$1,001,736	-$51,126	-5.10%
COGS	$220,355	$234,365	-$14,010	-5.98%
FBA & referral fees	$279,029	$295,577	-$16,548	-5.60%
Storage fee	$2,596	$2,118	$478	22.57%
PPC cost	$117,606	$171,468	-$53,861	-31.41%
Profit	$257,272	$194,547	$62,725	32.24%
Profit margin	27.06%	19.42%	7.64%	39.35%

Know which SKUs need stock before they run out

The Advanced FBA Inventory report flags each SKU as Urgent, Moderate, Ok, or Overstock based on real sales velocity.

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FBA inventory stock + margin

Product	Sellable	Reserved	Pending inbound	Inventory value	Units sold 30 d	Cover
Demo Product 0221 SKU: DEMOSKU_0221	29,257	5,820	0	$177K	19,611	45 d
Demo Product 0152 SKU: DEMOSKU_0152	32,330	9,637	60	$249K	15,100	64 d
Demo Product 0291 SKU: DEMOSKU_0291	50,315	13,703	133	$471K	14,990	101 d
Demo Product 0458 SKU: DEMOSKU_0458	34,644	5,582	97	$183K	13,071	79 d
Demo Product 0352 SKU: DEMOSKU_0352	11,547	2,255	20	$67K	11,812	29 d
Demo Product 0406 SKU: DEMOSKU_0406	10,489	1,627	0	$71K	4,610	68 d

Get a human data team checking the numbers behind your dashboards

A human team checks your data and fixes issues. If something looks wrong, a real person investigates.

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Data health · weekly review human reviewed

Weekly data review 2 issues fixed Reviewed by your analyst · 3 days ago

100%COGS coverage1,284 of 1,284 active ASINs costed
MatchedFee reconciliationSettlement vs orders, last 30 days
FixedMissing inbound placement feesFound on 3 shipments, re-pulled and backfilled
FixedSubscribe & Save pending ordersDuplicate rows removed before margin ran
HealthyAdvertising API syncHourly, no gaps in the last 14 days

Run every client brand from one agency workspace

Switch between client accounts, share reports, and set access rights for each team member. Connect as many Amazon accounts as you need in one workspace.

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Agency · client accounts multi-account

Client accountsUser permissions + Add user

Client	Shared sellers	Users
Northwood Supplements	Amazon US, Amazon CA	4
Kestrel Home	Amazon US	2
Bright Harbor Pet	Amazon US, Amazon UK, Amazon DE	6
Lumen Skincare	Amazon UK	1

SmartScout Alternative: see your real Amazon profit

My Real Profit vs SmartScout

See your real numbers on your own account

Where My Real Profit goes further than SmartScout

Split profit between new-to-brand and repeat customers

Ask AI about your own profit, not just the market

Know early whether this month will hit its numbers

Check 40+ brand KPIs in one daily report

See how fast each customer cohort pays back

See your live P&L with every Amazon fee reconciled

Win back the keywords competitors take from your listing

Analyze your own ads by the hour and set ACoS from lifetime value

Tell real growth from seasonality

Know which SKUs need stock before they run out

Get a human data team checking the numbers behind your dashboards

Run every client brand from one agency workspace

Switching is painless

Questions brands ask before choosing between My Real Profit and SmartScout

See your real numbers before you decide