Triple Whale Alternative with profit by ASIN and a new-to-brand P&L

See what share of searches, clicks and purchases you get on each keyword, from Amazon's Search Query Performance data. It also flags keywords where ads take orders you would get organically. Needs Brand Registry.

Your P&L split into new-to-brand and repeat customers, with ad spend charged to the new ones. You see which group actually brings the profit.

Each monthly cohort shows retention, revenue and profit per customer, month by month. You see how long it takes to earn back what you paid to win them.

Referral, FBA, promo and coupon fees go into one accrual P&L by ASIN. Estimates are replaced with what Amazon actually charged once it posts them; storage fees are still estimated.

The Profit Calculator starts with your real costs from the last 30 days. Change the price, COGS or discount and see the new profit per unit and break-even ACoS.

Compare this month with last month or with the same month last year. A waterfall chart shows how much of the change came from sales, marketing and refunds.

Set targets for sales, spend and profit, and see actuals next to them as the month goes. If you fall behind, you see it mid-month, not after it ends.

For each search term, see your CTR and CVR next to the market average. It shows where shoppers drop off on your listing, so you know what to fix first.

A Subscribe & Save sign-up counts as fake when no second order follows. You see what share of new subscribers are real, product by product.

Break ad performance down by placement, search term, campaign and hour, with profit after fees and COGS. You also see which ASIN people bought after a click, even if it was not the one you advertised.

Break-even ACoS for each ASIN, based on how often your customers buy again. Products with strong repeat sales can take higher bids and still make money.

FBA Inventory shows days of stock left and sales speed for each SKU, plus the ad campaigns still selling low-stock items. You decide whether to lower bids or keep going.