Best Amazon PPC Software to Scale Your Ads

What is the best Amazon PPC software?

The best Amazon PPC software depends on your ad spend and how much control you want. These tools automate bids, keywords, and budgets to save you time and cut wasted spend. But they will not tell you if a campaign actually makes money. For that, pair one with a best Amazon analytics tool that shows real profit after Amazon fees, fulfillment, and refunds.

To rank them, we reviewed the top Amazon PPC tools and scored each out of 100 on five things that matter at scale: automation, control, reporting, pricing transparency, and ease of use and support. For deeper performance insights, you can also use amazon advertising analytics alongside your PPC tool.

There is no single winner for everyone. A solo seller on a small budget, an agency running many accounts, and an enterprise team spending six figures a month all need different tools. This list covers the full range, so use the scores and the “best for” notes to match one to your situation.

Compare the top Amazon PPC software by features and pricing

If you just want the short version, start here. The table shows each platform’s starting price, standout strength, and who it suits. Use it to match a tool to your business size and budget faster.

How to choose Amazon PPC software in 4 steps

Before comparing features, run through these four questions. They rule out most tools quickly and leave you with a short list.

• What is your monthly ad spend? The biggest filter. Low spend favors a cheap, flat price (AdLabs, Teikametrics); high spend justifies enterprise depth (Skai, Pacvue, Jungle Scout Cobalt). Small budgets should skip quote-based enterprise tools.
• How much control do you want? Rule-first tools (AdLabs, Hector) let you decide; automation-first tools (Perpetua, Quartile, Trellis) decide for you.
• How does the tool charge? Flat pricing is predictable. Spend-based pricing (AdLabs, Atom11, Quartile) grows as you scale. Custom pricing means you must ask for a quote at your spend level.
• What must the tool do? Match extras to your needs: agency support, AMC and search-query data, Walmart, real-time data, or inventory-aware ads.

After that, test before you commit. Every tool here offers a demo, and a couple offer a free trial.

The best Amazon PPC software, reviewed

Below is each tool in detail: what it does well, what it does not, and who should use it.

1. AdLabs: Best overall Amazon PPC software for brands and agencies

AdLabs pairs AI automation with a highly customizable rule engine, so you decide how much the tool does on its own. It handles bid optimization, keyword harvesting, dayparting, negative keywords, and bulk updates, which covers the day-to-day work most sellers repeat by hand. It fits brands and agencies that want automation without giving up control.

Pros

• Flexible rule-based automation
• Agency-friendly
• Transparent pricing

Cons

• Pricing increases with ad spend
• No full profit and loss reporting

Free plan / trial: No free plan. Demo available. Starting price: From $40/month.

Choose it if: you want rule-based control at a low entry price, or you run an agency. Skip it if: you need a flat fee that never moves with ad spend, or you want profit reporting built in.

You don’t have to trust only our words. Here is how sellers rate AdLabs on Trustpilot:

2. Perpetua: Best for AI-powered campaign automation

If you would rather let the software drive, Perpetua leans hard on automation. It combines AI bid optimization, keyword automation, and retail-media reporting, and it supports Amazon Marketing Cloud (AMC) for deeper insight. That makes it a fit for larger accounts that value hands-off management plus advertising analytics.

Pros

• Advanced AI automation
• AMC integration
• Suitable for large advertising accounts

Cons

• Focuses on advertising rather than full profitability

Free plan / trial: No free plan. Demo available. Starting price: From $695/month.

Choose it if: you want heavy automation and advanced ad analytics, and have the budget. Skip it if: you are price-sensitive or want a transparent price before you talk to sales.

Scores are lower on Trustpilot, so read the reviews before you decide:

3. Trellis: Best for brands managing ads and pricing together

Trellis stands out by connecting PPC automation with dynamic pricing and merchandising. Rather than running ads and prices as separate jobs, you manage them together, which helps when a price change should change how hard you advertise a product. It is aimed at growing brands scaling across larger catalogs.

Pros

• Combines advertising and pricing
• Good for scaling brands
• Competitive analytics

Cons

• Quote-based pricing
• Better suited for larger businesses

Free plan / trial: No free plan. Demo available. Starting price: Custom pricing.

Choose it if: you are scaling and want ads and pricing to work as one system. Skip it if: you are a small seller or want a published, fixed price.

Here is what real users think about Trellis on G2:

4. Skai (formerly Kenshoo): Best for enterprise retail media teams

Skai is built for companies advertising across Amazon and other retail-media channels. It offers AI bidding, campaign automation, cross-channel reporting, and advanced measurement, so large teams can run everything from one place. Its value shows when you manage many networks at once, not a single Amazon account.

Pros

• Cross-channel campaign management
• Enterprise reporting
• Global scalability

Cons

• Complex implementation
• Enterprise pricing

Free plan / trial: No free plan. Demo available. Starting price: From $114k per year.

Choose it if: you are an enterprise team running ads across several channels. Skip it if: you only sell on Amazon or have a small budget.

Big teams like to check reviews first. Here is how Skai rates on G2:

5. Teikametrics: Best for growing brands with large ad budgets

Teikametrics is one of the most established platforms here, which is reassuring if you want a proven track record. Its AI optimizes bids, improves performance, and surfaces new keywords, with detailed reports and Walmart support for sellers across multiple marketplaces. A free trial lets you test it before paying.

Pros

• Mature AI automation
• Detailed reporting
• Supports Amazon and Walmart

Cons

• Limited customer analytics
• Can be expensive for smaller sellers

Free plan / trial: Free trial available. Starting price: From $149/month.

Choose it if: you have a large ad budget, sell on Amazon and Walmart, and want to trial before buying. Skip it if: you are on a tight budget or need deep customer/LTV analytics.

You can see its track record in the feedback. Here is how Teikametrics rates on Trustpilot:

6. Pacvue: Best for enterprise retail media management

Pacvue is for enterprise advertisers that need serious retail-media management. It combines automation with detailed reporting, AMC support, and cross-retailer analytics, and it is built for complex programs rather than a single seller account. Powerful, but more than most sellers need.

Pros

• Enterprise-grade automation
• Advanced retail media analytics
• Strong reporting capabilities

Cons

• High cost (based on user reviews on G2/Capterra highlighting enterprise-level pricing and ad-spend percentage models)
• Steeper learning curve

Free plan / trial: No free plan. Demo available. Starting price: Custom pricing.

Choose it if: you are a large brand or agency running complex retail-media programs. Skip it if: you want something simple or affordable for one Amazon account.

It helps to read reviews before you sign a big contract. Here is Pacvue on G2:

7. Quartile: Best for hands-off retail media automation

Quartile is for teams that want automation to do the heavy lifting across Amazon and other retail-media channels. Its AI handles bids and adjustments with little manual input, which suits large budgets and small teams. Pricing is based on ad spend, so costs rise as you grow.

Pros

• Strong AI automation
• Supports multiple retail media channels
• Good fit for large advertising accounts

Cons

• Spend-based pricing
• Limited manual optimization controls

Free plan / trial: No free plan. Demo available. Starting price: Custom pricing.

Choose it if: you want hands-off automation across multiple retailers. Skip it if: you want manual control or a price that does not scale with spend.

Here is how users rate their experience with Quartile on Trustpilot:

8. Jungle Scout Cobalt: Best for enterprise Amazon advertising analytics

Jungle Scout Cobalt (formerly Downstream) is more of an analytics and attribution platform than an automation tool. It pairs Amazon Ads reporting with Jungle Scout’s market data to measure performance accurately, and it targets enterprise advertisers with large budgets and complex reporting needs.

Pros

• Advanced attribution reporting
• Built for enterprise advertisers
• Backed by Jungle Scout market data

Cons

• Enterprise-only pricing
• More analytics than automation

Free plan / trial: No free plan. Demo available. Starting price: Custom pricing.

Choose it if: you manage a large Amazon Ads budget and need strong attribution and market data. Skip it if: you mainly want automation, or you are a smaller seller.

Here is how users rate Jungle Scout Cobalt on Trustpilot:

9. Hector: Best for real-time Amazon Ads data

Hector’s edge is real-time Amazon Ads data, instead of the once-a-day updates most tools give you. It offers detailed reporting, custom automation rules, and manual control, which suits advertisers who like to decide from the data themselves rather than trust full automation.

Pros

• Real-time advertising data
• Flexible custom rules
• Detailed reporting

Cons

• Smaller market presence
• Pricing is not publicly available

Free plan / trial: No free plan. Demo available. Starting price: Custom pricing.

Choose it if: you are data-driven and want real-time data plus your own rules. Skip it if: you want a long-established platform or fully hands-off AI.

Here is how users rate Hector on G2:

10. Atom11: Best for inventory-aware campaign automation

Atom11 connects PPC automation with inventory and pricing data, so campaigns react when stock runs low or a price changes. That helps you stop spending on products you cannot fulfill or that are no longer competitive. It also includes agency tools for managing multiple accounts.

Pros

• Connects ads with inventory data
• Strong automation features
• Good agency support

Cons

• Pricing increases with ad spend
• Focused mainly on advertising performance

Free plan / trial: No free plan. Demo available. Starting price: From $499/month.

Choose it if: you want ad automation that reacts to stock and price, plus agency tooling. Skip it if: you want a fixed price regardless of spend, or a full P&L.

Here is how brands and agencies rate Atom11 on G2:

Which Amazon PPC software should you choose?

Every tool on this list will help you spend less time on ads and cut the obvious waste. The best one for you comes down to your budget, how much control you want, and how the tool charges as you scale, which is exactly what the four questions above are for.

One last thing worth repeating, because it is the mistake that costs sellers the most: PPC software measures advertising performance, not business profit. None of these tools shows your true margin after Amazon fees, FBA costs, refunds, and returns. It is completely normal to run great campaigns and still lose money on a product without realizing it.

So once your ads are handled, close the loop. Pair your PPC tool with a dedicated profit platform like My Real Profit so you can see your real, reconciled P&L right next to your ad spend, and finally know which campaigns actually make you money. That is the difference between optimizing ads and growing a profitable business.

FAQ

Do I actually need PPC software, or is Amazon’s own campaign manager enough?

The native console is fine for a few products. Once you have dozens of SKUs, its one-screen-at-a-time bidding and negatives eat your time, and you cannot apply logic across the whole account. Software exists to do that bulk work on a schedule.

How long before PPC software starts improving my results?

Expect a learning period of two to four weeks while the tool gathers your click and conversion data. The first week can even dip as it explores. Judge performance over a full month, and avoid big manual changes in that window.

Is it safe to connect my Amazon account?

Yes. It uses Amazon’s official Advertising API and Login with Amazon, so you authorize access instead of sharing a password, and can revoke it anytime. Permissions cover ad data only, not your bank details or buyer information. Still, confirm the vendor is an approved Amazon Ads partner.

Do I need PPC experience to use these tools?

Not to start. Automation-first tools run on a target you set, while rule-based ones assume you know match types and negatives. Either way, you still set goals and read reports, so basic Amazon ads knowledge gets you far more value.

Which ad types do these tools cover?

Nearly all handle Sponsored Products. Support for Sponsored Brands and Sponsored Display varies, and full DSP is usually enterprise-only. If a specific format matters to you, confirm it is automated, not just reported on.

Can I run two PPC tools at once, or switch later?

Do not run two bidding tools on the same campaigns, as they fight over your bids. Trial a new one on separate campaigns instead. Switching later is easy since campaigns live in your Amazon account, but you lose the old tool’s learning, so give the new one time.